Republic of the Philippines

Department of the Education

REGION II - CAGAYAN VALLEY
SCHOOLS DIVISION OF BATANES
BATANES NATIONAL SCIENCE HIGH SCHOOL
Basco, Batanes

TABLE OF SPECIFICATIONS
PRINCIPLES OF MARKETING
QUARTER 3

Bloom’s Taxonomy Level

Learning
(Item No.) No. of %
Competencies
Items Distribution
(With Codes) Remembering Understanding Applying Analyzing Evaluating Creating
TOPIC: DEFINE AND UNDERSTANDING MARKETING, DIFFERENT APPROACHES TO MARKETING
Define and understand
marketing Principles,
1,2,7,8 3,5 4,6 8 16%
Goals, and Approaches.

TOPIC: RELATIONSHIP MARKETING

Define relationship
marketing. 9,10,12,13,14,15,16 11 8 16%

TOPIC: CUSTOMER RELATIONSHIP MANAGEMENT

Explain the value of
customers.
19,20,21,22 17 23 24 18 8 16%

TOPIC: STRATEGIC AND TACTICAL PLANNING

Distinguish between
strategic and marketing 25,26,28,29,30,31,32 27 8 16%
planning in terms of

Address: Cavangan Drive, San Antonio, Basco, Batanes 3900 Philippines

Contact No.: 0921-3421573
Email Address: batanesNSHS@deped.gov.ph
objectives and
processes.
TOPIC: STRATEGIC AND TACTICAL PLANNING
Analyze the elements of
macro- and micro-
environment and their 34,35,37,38,39 33 36 40 8 16%
influence to marketing
planning.
TOPIC: MARKETING RESEARCH
Define marketing
research, its
importance to a
business enterprise 43,44,45 41 42 5 10%
and identify the
steps in marketing
research.
TOPIC: THE BUYING BEHAVIOR AND DECISION MAKING
Differentiate the
buying behavior and
decision making of
individual/household 46,47 48,49 50 5 10%
customer versus the
business
(organizational)
customer.
Total 50 100%

Prepared by: Checked and reviewed by: Approved by:

CAESAR M. AMIGO JHON PAUL C. APOSTOL JOYCE G. BALLON CARMEN C. NOGUERA

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 Republic of the Philippines
Department of the Education
REGION II - CAGAYAN VALLEY
SCHOOLS DIVISION OF BATANES
BATANES NATIONAL SCIENCE HIGH SCHOOL
Basco, Batanes

Address: Cavangan Drive, San Antonio, Basco, Batanes 3900 Philippines

Contact No.: 0921-3421573
Email Address: batanesNSHS@deped.gov.ph