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Republic of the Philippines
DEPARTMENT OF EDUCATION
Region I
Pangasinan Division II
MATH Excellence Academy of Binalonan, Inc.
Canarvacanan, Binalonan, Pangasinan
ENTREPRENUERSHIP
7 P’s of Marketing and Branding
Learning Competencies
1. Describe the Marketing Mix (7Ps) in relation to the business opportunity vis-à- vis: Product; Place; Price;
Promotion; People; Packaging; and Positioning
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DISCUSSION-
Whatever you sell or offer you must outline your marketing mix. Marketing mix has been around as
early as trade existed and that is quite long already. The only difference is that today everything is well
outlined and keeps evolving even further. To get to the point, marketing mix is a business mechanism
used for effective marketing of the products. There is no hesitation that anyone would benefit from a
powerful 7Ps. Marketing Mix is a set of controllable and connected variables that a company gathers to
satisfy a customer better than its competitor. It is also known as the “Ps” in marketing. Originally, there
were only 4Ps but the model has been continually modified until it became 7P’s. The original 4 P’s
stands for product, place, price and promotion. Eventually, three elements have been added, namely:
people, packaging and positioning to comprise the 7 P’s.
The 7 P’s of Marketing Mix
There are several important frameworks which you can utilize for the purpose of marketing your product
and services. A very crucial structure among these is the “7 P’s of Marketing. The framework of “7 Ps of
marketing” includes product, place, price, promotion people, packaging and positioning. Realizing these
P’s in the most ideal manner can turn out to be very profitable, however, you should totally see each
description of the 7 P’s first.
1. PRODUCT - The first P in the Marketing Mix is the Product. Marketing strategy typically starts
with the product. Marketers can’t plan a distribution system or set a price if they don’t know
exactly what the product will be offered to the market. Product refers to any goods or services
that is produced to meet the consumers’ wants, tastes and preferences. Examples of goods
include tires, MP3 players, clothing and etc. Goods can be categorized into business goods or
consumer goods. A buyer of consumer goods may not have thorough knowledge of the goods
he buys and uses.
2. PLACE- It is the second P in the Marketing Mix. Place represents the location where the buyer
and seller exchange goods or services. It is also called as the distribution channel. It can include
any physical store as well as virtual stores or online shops on the Internet.
3. . PRICE - The third P in the Marketing Mix is price. The price is a serious component of the
marketing mix. What do you think is the meaning of Price? In the narrowest sense, price is the
value of money in exchange for a product or service. Generally speaking, the price is the
amount or value that a customer gives up to enjoy the benefits of having or using a product or
service. Thus, customers exchange a certain value for having or using the product – a value we
call price. In commerce, price is determined by what (1) a buyer is willing to pay, (2) a seller is
willing to accept, and (3) the competition is allowing to be charged. With product, promotion, and
place of marketing mix, it is one of the business variables over which organizations can exercise
some degree of control. One example of a pricing strategy is the penetration pricing. It is when
the price charged for products and services is set artificially low in order to gain market share.
Once this is attained, the price can be higher than before
4. PROMOTION - Promotion is the fourth P in the Marketing Mix. Promotion refers to the complete
set of activities, which communicate the product, brand or service to the user. The idea is to
create an awareness, attract and induce the consumers to buy the product, in preference over
others. The following are the most common medium in promoting a product and this is called
promotional mix.
PROMOTIONAL MIX
 Radio Advertising by means of radio gives the advantage of selecting the territory and audience
to which the message is to be directed. It is also cheaper than TV advertising.
 Television This is the latest and the fast-developing medium of advertising and is getting
increased popularity these days. It is more effective as compared to radio as it has the
advantages of sound and sight. On account of pictorial presentation, it is more effective and
impressive and leaves a lasting impression on the mind of the viewer.
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 Print The print media carry their messages entirely through the visual mode. These media
consist of newspapers, magazines and direct mail.
 Electronic You can also advertise electronically through your company website and provide
important and pertinent information to clients and customers. You can protect some parts of
your website through passwords and give access to member customers. You can also send
advertisements via direct e-mail as part of your promotional strategy.
 Word of Mouth Word-of-mouth advertising is important for every business, as each happy
customer can steer dozens of new ones your way. And it's one of the most credible forms of
advertising because a person puts their reputation on the line every time they make a
recommendation and that person has nothing to gain but the appreciation of those who are
listening.
 Generic The promotion of a particular commodity is without reference to a specific producer,
brand name or manufacturer. Producers join together to expand total demand for the
commodity, thereby helping their own sales
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EXAMPLES - 1 or 2 pages
(Use Century Gothic, font size:11-12)
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DEVELOPMENTAL ACTIVITIES - 1 page

(10-15 items/points)
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EXERCISES (1 page)

(20-30 items/points)
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References:
Author.date.Title of book.publication.page.
Prepared by: ( attached e-signature) Checked by:

Subject Teacher Dept Head
Reviewed by:
ROWENA E. SEVERO
QMSO
Recommending Approval
MINROD B. SUBIDO
Assistant Principal
Approved by:
DR. ROGER A. MARTIEZ, JR.
Principal

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Republic of the Philippines

7 P’s of Marketing and Branding

The 7 P’s of Marketing Mix

(Use Century Gothic, font size:11-12)

DEVELOPMENTAL ACTIVITIES - 1 page

(Use Century Gothic, font size:11-12)

(Use Century Gothic, font size:11-12)

Prepared by: ( attached e-signature) Checked by:

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