Republic of the Philippines

Department of Education
Region IV A CALABARZON
Schools Division of Cavite province
DISTRICT of Tanza 2
PARADAHAN Elementary School
Paradahan 1, Tanza, Cavite

Grade 2 School PARADAHAN ELEMENTARY SCHOOL Grade Level SIX

Daily
Teacher DONNA C. ALVAREZ Learning Area TLE
Lesson Plan
(Pang-araw- Teaching Dates JANUARY 09,2024 Quarter/Week QUARTER 2
araw na Pagtuturo) and Time 9:10-10:00 AM WEEK 8

I. OBJECTIVES K- Identify the technology in product advertising.

S- Advertise food-preserved products using technology in product advertising.
A-Share to others the importance of the technology in product advertising.
A. Content Standards Demonstrates an understanding of and skills in the basics of food preservation
B. Performance Preserve food/s using appropriate tools and materials and applying the basics of food.
Standards
C. Most Essential Markets preserved/processed food in varied/ creative ways with pride-TLE6HE-0j- 15
Learning Competency
(write the code)
II. CONTENT Technology in Product Advertising
III. LEARNING
RESOURCES
A. References
K TO 12 Curriculum Guide-Technology and Livelihood Education(TLE)
1. Teacher’s Guide pages
2. Learner’s Materials Home Economics – Module 14: Marketing Preserved Food 14-27
pages
3. Textbook pages N/A
4Additional Materials Learning Resources Portal on https://lrmds.deped.gov.ph/k_to_12
from Learning Resource
(LR) portal
B. Other Learning PowerPoint, Tarpapel, Real objects
Resources
Approach: Constructivism
Strategy Used: Activity-Based
IV. PROCEDURES
Activity- Recall, Model, Familiarize, Decide(RMFD)

Write TRUE if the sentence is correct. FALSE if the sentence is incorrect. Write your answer on a
separate sheet of paper.

1. When it comes to selling your product, packaging and design matters a lot.
A. Reviewing the
2. Selecting the materials and type of packaging should be considered in designing your
previous lesson or
product.
presenting the new lesson
3. Food label is not important in food packaging and designing.
4. Designers are experimenting with the packaging unique shapes. They want the product to
catch the eye of the potential buyers.
5. Marketers believe that a good packaging design has a ripple effect on the Customers.
B. Establishing a purpose Study the picture and answer the questions that follow.
for the lesson

1. What is the use of cellphone?

 Republic of the Philippines
Department of Education
Region IV A CALABARZON
Schools Division of Cavite province
DISTRICT of Tanza 2
PARADAHAN Elementary School
Paradahan 1, Tanza, Cavite

2. Can we reach people around the world by using this kind of technology? How?
WORD HUNT! Look for the 8 words related to technology. Words appear across, up and down,
down and up, and diagonally.

C. Presenting
examples/instances of the
new lesson

D. Discussing new Technology in Product Advertising

concepts and practicing
new skills #1 Advertising plays a vital role to any form of business. It helps the customer to know about the available
product, its uses and prices in their market. Advertisement comes in any shapes, types and forms. At the
end of this lesson you would be able to learn the uses of technology in advertising products.
Technology is the use of digital signage. It is a trend that allows businesses to capture the attention of
customers and market specific products to them. Providing excellent customer service is a key to
successful sales and marketing.

1. Newspaper advertising is a form of advertising use long time ago. It is the first kind of advertising to
introduce products to public consumer like food preservation.
PPST: 1.1.2-Apply knowledge of content within and across curriculum teaching experience
(INTEGRATION :ENGLISH- Compare and contrast content of materials viewed to other sources
of information (print, online and broadcast)- EN7VC-IV-c-15
Distinguishing Broadcast media from printed sources of information.

2. Online advertising is the use of internet as a medium of marketing strategy for promoting a certain
products or digital advertising.

3. Twitter advertising helps promote products and connects to interested consumer globally using twitter
account.

4. YouTube Ads promotes products through Google ads to potential consumers. This could be video
playing before a consumer views another products.
5. Television ads is effective in promoting food products to convey audience to patronize such product. It
is also called TV commercial Ads to showcase products or services in all ages, status in life, location and
anytime of the day.

6. Mobile phone advertising is a device use for easy communication and reaching people around the
world. It is used by advertiser to promote products like food preservation.

7. Social media advertising is the quickest and most effective technology to connect with target consumer.
It is the most influential and great way of digitally advertising brand of any products.

8. Banner advertising is a rectangular graphic display that stretches across the top, bottom, or sides of a
website or online media property. There are different types of banner ads, layouts, formats, and styles
display on different location and can attract the attention of consumers.

9. Facebook is the easiest way in advertising products to consumer regardless of age and places they live
in.
 Republic of the Philippines
Department of Education
Region IV A CALABARZON
Schools Division of Cavite province
DISTRICT of Tanza 2
PARADAHAN Elementary School
Paradahan 1, Tanza, Cavite

PPST: 1.1.2-Apply knowledge of content within and across curriculum teaching experience
(INTEGRATION :EDUKASYON SA PAGPAPAKATAO- Naipakikita ang kahalagahan ng
pagiging responsable sa kapwa: pagiging matapat- EsP6P- IIa-c–30

10.Brochure is a folded or unfolded paper ads like pamphlet, leaflet, for promoting food preserve products
to public consumer.

11.Flyer is a small sheet of paper advertisement for wide distribution, posted in public places, sent through
mails, or handed out to individuals.

Answer the following question.

1. What is technology?
2. What is advertising?
3. What are the types of technology used in advertising a product?
4. Is it important to use technology in advertising your product? Why?
5. What technology will you use in advertising your product? Why?
E. Discussing new Activity 1
concepts and practicing Fill in the blanks the correct answer. Choose your answer inside the box.
new skills #2

1. Online Advertising is also known as _______________ or digital advertising.

2. Technology is the use of ________________.
3. The ability for organizations and individuals to advertise their product or service using text messages is
called _____________.
4. ____________It is a term used to describe online advertising that focused on social networking sites.
5. ____________It is the most targeted form of advertising nowadays. We can access this if we have our
Facebook account.
6. ____________It is an informative paper document (often also used for advertising) that can be folded
into a template, pamphlet or leaflet.
7. ___________It is the first kind of advertising most businesses are doing. It displays advertisement along
editorial content.
8. It reaches potential customers and have them act when they watch or search for videos on ___________.
9. ___________It helps the customer know about the available products, its uses and prices in the local
market.
10. __________It is a form of paper advertisement
intended for wide distribution and typically posted or
distributed in a public place, handed out to individuals or
sent through the mail.

Activity 2

Study each picture in column A and with its

corresponding name in Column B.
 Republic of the Philippines
Department of Education
Region IV A CALABARZON
Schools Division of Cavite province
DISTRICT of Tanza 2
PARADAHAN Elementary School
Paradahan 1, Tanza, Cavite

The teacher will divide the class into four groups. The teacher will discuss the rubrics first and remind
them the rules in performing a group activity, before letting them proceed to their activity area.

Group Activities:
Group1: Imagine you are going to promote a food-preserved product on Facebook. Select one (1)
preserved food product at home or within the locality, draw it inside the box, color it, create a post, and
make a hashtag.

Group 2: Imagine you are going to promote food-preserved products on TikTok. Create a unique name
for this strawberry jam, choose a trendy dance song, and make simple dance steps to promote it.

F. Developing Mastery Group 3:

(Leads to Formative Imagine you are going to upload a video to YouTube. Think of a unique name for this atsara in
Assessment) the jar. Compose a short song to the tune of Dynamite by BTS for promotion.

Group 4: Create a simple poem to promote the TOCINO and name it your own.
And create an Instagram post to promote it.

After the allotted time for the group activity, the teacher will let the pupils present their answers as a
group. The teacher will also guide them when needed. The teacher will let the pupils rate their classmates
based on rubrics.

G. Finding practical What are the types of technology used in advertising a product?
application of concepts What technology you are using in studying?
and skills in daily living Why is it important to use technology in advertising your product? Why?
Before ending the lesson discussion, the teacher will ask the following questions:
What is the technology?
It is a trend that allows businesses to capture the attention of customers and market specific products to
them.
H. Making
generalizations and
What are the types of technology used in advertising a product?
abstractions about the
Newspaper advertising, Online advertising, Facebook advertising, Twitter advertising, YouTube
lesson
advertising, Mobile advertising, social media advertising, Brochure advertising, Flyer advertising.

I. Evaluation Multiple Choice. Choose the letter of the correct answer.

1. A website for business necessities for marketing products that allows plenty of room to share
product details, reviews, photos and videos that engage potential customers use ____________.
 Republic of the Philippines
Department of Education
Region IV A CALABARZON
Schools Division of Cavite province
DISTRICT of Tanza 2
PARADAHAN Elementary School
Paradahan 1, Tanza, Cavite

A. radio B. internet C. newspaper D. magazine

2. Which technology is used in marketing your product using text messages to send special coupons
or deal to people?
A. telephone B. radio C. mobile phone D. telegraph
3.Which of the following types of advertising pay commercial radio stations for airtime?
A. newspaper B. online ads C. TV ads D. radio ads
4. The quick and easy way to communicate information on new products to a large number of people
is called _________.
A. social media B. blog C. social science D. radio 15
5. When customers feel like they have a way to access you if they have questions and feel like you
genuinely care about their opinions, they become more ___________to your brand.
A. dislike B. loyal C. friendly D. angry

Complete the thought of the sentence.

1. To attract consumers and buyers of processed food nowadays, some producers use
_____________ in advertising their products.
J. Additional Activities 2. Some examples of technology in advertising are
____________________________________________________________________.

V. REMARKS
VI. REFLECTION
A. No. of learners who
earned 80% on this
formative assessment
B. No. of learners who
require additional
activities for remediation
C. Did the remedial
lessons work?
No. of learners who have
caught up with the lesson
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did this work?
F. What difficulties did I
encounter that my
principal or supervisor
helped me solve?
G. What innovation or
localized materials did I
use/discover that I wish
to share with other
teachers?

Prepared by:
 Republic of the Philippines
Department of Education
Region IV A CALABARZON
Schools Division of Cavite province
DISTRICT of Tanza 2
PARADAHAN Elementary School
Paradahan 1, Tanza, Cavite

DONNA C. ALVAREZ
Teacher I
Checked by:

KAREN C. CASTRO
Master Teacher I