Republic of the Philippines

Department of Education
Region XI
Schools Division of Mati City
MATI CENTRAL DISTRICT
CULIAN INTEGRATED SCHOOL

LESSON PLAN IN ENGLISH

GRADE 8 - JADE
Prepared by: Jessa C. Solano

I. OBJECTIVES
The learner demonstrates communicative competence through his/ her
A. Content Standard understanding of Afro-Asian Literature and other texts types for a deeper
appreciation of Philippine Culture and those of other countries.
B. Performance
Standard
B. Most Essential Analyze intention of words or expressions used in propaganda
Learning Competency techniques
⮚ Identify propaganda techniques and the words or expressions used in commercial
advertising;

C. Specific Objectives ⮚ Recognize the importance of analyzing the intention of words or expressions used
in propaganda techniques; and
⮚ Create taglines to promote the local products of Mati City using the propaganda
techniques.

II. SUBJECT MATTER PROPAGANDA TECHNIQUES

 English 8 Quarter 3 – Module 5:

- Propaganda Techniques
 Online references
https://www.youtube.com/watch?v=y9xuXeklpQk
https://www.youtube.com/watch?v=WJJcDP_hpOY
Reference / Materials
Curriculum Guide: EN8V-IIIg-26
 Visual aids, laptop, hand-outs, printed pictures of local products in
Mati City, pen, bond papers

* Speaking
* Oral Reading Fluency
FOCUS SKILLS:
* Writing

*Respect
VALUES INTEGRATION *Cooperation
*Appreciation
III. INSTRUCTIONAL
ACTIVITIES
PROCEDURES
A. Preliminary  Prayer
Activities  Greetings
 Checking of Attendance
 Classroom Rules
1. Raise your hand before speaking or leaving your seat.
2. Treat your teacher and classmates with respect at all times.
3. Avoid unnecessary noise when the class is ongoing.
4. Using of mobile phones is strictly prohibited.

A. REVIEW
The teacher will call random students to answer the question.

Directions: Read the following biased statements below and identify

whether it is biased towards or against the subject. Put a (-) symbol beside
the item if the statement is biased against the subject while a (+) symbol if
 the statement is biased towards the subject.

B. Developmental + 1. Soda is a good source of energy for it contains sugars and acids that
Skills can help you get energized all throughout the day!
- 2. Drinking black tea is like wasting money, it is definitely tasteless and
totally expensive both at the same time.
- 3. Tons of fatal health problems can be developed from drinking soda and
this include obesity and diabetes!
+ 4. Drinking tea frequently fights cancer and cardiovascular diseases.
- 5. Tea products are silent killers; it gives you a pinch of good health
benefits and a load of harmful side effects without knowing.

B. Motivation
 The teacher will present famous taglines or slogans and the student
will guess the corresponding product. The teacher will call random
students to answer it.

SLOGAN/TAGLINES ANSWERS
1. Just Do It. NIKE
2. Finger Lickin’ Good KFC
3. Taste the Feeling COCA-COLA
4. We Find Ways BDO
5. “Batang May Laban” BONAKID

A. ACTIVITY: Guess the Philippine TV Commercials

Game Mechanics:
1. The class will be divided into 5 groups.
2. Each group will receive bond paper and a marker.
3. Their task is to guess the name of the television commercials that will be flashed on the
TV or laptop and write the letter of the correct answer on the given bond paper.

C. Lesson Proper

https:// www.youtube.com/watch?
v=WJJcDP_hpOY

B. ANALYSIS
The teacher will ask the following questions to introduce the lesson.
Guide Questions:
a. What do you think is the reason why brands advertise?
b. How do they advertise?

C. ABSTRACTION

PROPAGANDA TECHNIQUE

Propaganda is the spreading of information that aims to convince the public

to react or to take action. It shows bias by nature because advertisers only
present information favorable to their products or services.

Propaganda Techniques
 Bandwagon - You are attracted and convinced to use a product or
join an activity because “everyone” is doing it.
 Plain Folks - It uses ordinary people as endorsers to show that the
product is being used by usual persons.
 Testimonial - A famous person or celebrity endorses the product to
 give testimony and influence the people.
 Name Calling - A technique that persuades you to avail the product
or service because of the negative image it crates against another
product or service.
 Glittering Generalities - Words of praise for product or person: nice
words like goodness or patriotism. Ex: “Natural”, “Organic”,
“Scientific”, “Ecological”, “Sustainable”
The teacher will give examples to each technique.

Processing Question:
As a consumer who buys goods and other products, what do you think is the
importance of knowing propaganda technique?

Take note:
 As a consumer, before availing a product or service, it's crucial to calculate its value
to ensure it's worth the investment. Here is an example;

o Slogan/Tagline: "Upgrade to our premium subscription and enjoy unlimited

access for only 549 per month!" (NETFLIX)
o Propaganda technique used: Glittering Generalities
o Mathematical Component: If a user signs up for the premium subscription for a
year, how much would they pay in total?
o Solution: 549 per month x 12 months = 6,588 PHP per year.

The teacher will ask the students; Do you consider Netflix worth availing?

D. APPLICATION

(GROUP ACTIVITY) – LOVE LOCAL

Instructions:
1. The students will be in the same group.
2. Each group will choose a local product in Mati City to promote
(randomly from the printed pictures prepared by the teacher).
3. The students will make a tagline to promote the product.
4. They will be given 5 minutes to prepare.
5. They will be given 1-2 minutes to present their product tagline.
6. The group will be graded based on the given criteria below:
CRITERIA POINTS
Presentation & Impact 10
Cooperation 5
TOTAL 15 POINTS

Here are the local products:

IV.
GENERALIZATION  The teacher will call random students to answer the given questions
 below.

GUIDE QUESTIONS:
What is propaganda and its different technique?
Why do we need to study the use of Propaganda Technique?
Does this affect your personal beliefs and decision making as a
consumer when purchasing a product?

DIRECTIONS: Identify the type of propaganda technique used in the following pictures
or images. Circle the letter of the correct answer.

V. EVALUATION

Directions: Choose at least five (5) advertisements that captivate you and
write the tagline or slogan along with the identified propaganda technique in
the designated box. Follow the format given as an example. Write your
answer in a ½ crosswise.
V. ASSIGNMENT
PRODUCT NAME TAGLINE/SLOGAN PROPAGANDA
TECHNIQUE
ESKINOL LINIS-KINIS TESTIMONIAL

Prepared by:
JESSA C. SOLANO
Demonstrator

Checked by:

RACHEL B. INTING
Rater