DEPARTMENT OF EDUCATION

REGION 2
RIZAL REGION NATIONAL HIGH SCHOOL
RIZAL, ALICIA
ISABELA

TEACHER : ETHEL KATE M. REYES

WEEK:

DAY:
DATE :_______________________________
SECTION : 8- APPLE, ORANGE, MANGO, GRAPES

I. OBJECTIVES
A. Content Standard: The learner demonstrates understanding of: Southeast Asian literature as
mirror to a shared heritage ; coping strategies in processing textual
information; strategies in examining features of a listening and viewing
material; structural analysis of words and propaganda techniques; and
grammatical signals for opinion- making, persuasion, and emphasis.
B. Performance Standard: The learner transfers learning by composing and delivering a persuasive
speech based on an informative essay featuring use of properly
acknowledged information sources, grammatical signals for opinion-
making , persuasion, and emphasis, and appropriate prosodic features,
stance, and behavior.

I. C. LEARNING COMPETENCY  EN8RC-IIIa-12.1: Recognize propaganda techniques used in a given

text. 

EN8VC-IIIc-18: Determine the issue and stand presented in the material

viewed.

I. II. LEARNING CONTENT

A. LITERATURE
B. GRAMMAR Lesson: Propaganda Strategies
C. TYPE OF TEXT
III. LEARNING MATERIALS
A. REFERENCES 1. K-12 Curriculum Guide p.
2. Learning module pp. 360- 361 3.
https://www.youtube.com/watch?
v=nJub11RBEPs&list=PLi8t4ejK8-
UgGs2aDpAvo794Xb0S92AB&index=34
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Materials from Learning 1. Laptop and TV
Resource (LR) portal
2. video

B. Other Learning Resources Chalk, board, video link

III. PROCEDURES
A. Reviewing previous lesson or Differentiate how the two countries promote their place.
presenting the new lesson
B. Establishing a purpose for the lesson
C. Presenting examples/instances of the
new lesson
D. Discussion of new concepts and
The class will be divided into 7 groups. Each group will
receive an improvised board and a piece of chalk. The
task of the group is to guess the name of the television
commercial based on the “tagline” that will be read by
the teacher.
1.Banco de Oro (BDO) – “We find ways.”
2.Nescafe Creamy White - The Milkiest Ever
3.Bonakid - Batang May Laban
4.Jolibee -I love You Sabado
5.Surf FabCon- Para sa Malinis at Bangong Tumatagal
6.Mang Tomas Siga and Spicy- Macho Ganado
7.Bear Brand- Tibay Araw-Araw
8.Dolfenal - Para Laging Good Vibes
9.Fudgee Barr- O’ Barr sa Sarap
10. Axe- The Ligh and Refined Fragrance
VIDEO PRESENTATION:
The students will watch the Breeze-Good Experiment Commercial,
Voice Combo Sandwich. After that, they will answer the checklist
about the commercial.
https://www.youtube.com/watch?
v=nJub11RBEPs&list=PLi8t4ejK8-
UgGs2aDpAvo794Xb0S92AB&index=34
Discussion about Propaganda
 practicing new skills #1
E. Discussion of new concepts and
practicing new skills #2
F. Developing mastery (Leads to Formative
Assessment 3)
G. Finding Practical applications of
concepts and skills in daily living
H. Making generalizations and
abstractions about the lesson
I. Evaluating learning
Basic Propaganda Strategies 1. Bandwagon - persuading consumers
by telling them that others are doing the same thing.
2. Testimonial - when a product is sold by using words from famous
people or authority figures.
3. Transfer - when a product is sold by the name or picture of a
famous person or thing but no words from the said person or thing.
4. Repetition - when the product‘s name is repeated at least four
times in the ad Propaganda  Publicly to promote something:
information put out by an organization or government to promote a
policy, idea, or cause misleading publicity: deceptive or distorted
information that is systematically spread
The students will answer the following questions orally.
1. What did you observe in the presented commercials?
2. Do the commercials affect you in different ways?
3. Which among the three commercials do you like the
most? Why?
4. Did the commercials persuade/ encourage you to buy
or patronize them product?
5. Which among the 5 characteristics of Commercial No.1
encouraged you to buy the product?
The class will pick a piece of paper inside the box. Each paper has
the name of the propaganda strategy. The word that they pick will be
the name of group where they will be included. However, they will
have the draw lots for the historical place/product that they will
endorse.
a. Malagonlong Bridge
b. Rodillas Yema Cake
c. Tayabas Cassava Cake
d. Minor Basilica of Saint Michael the Archangel
e. Casa Comunidad de Tayabas.
What is the importance of Propaganda Devices?
Read the following lines, phrases or sentences from the scenes in the
Philippine TV Commercials. Tell whether they fall under bandwagon,
testimonial, transfer, repetition and emotional words. Write your answer
on the space before the number.
______________1. The ladies sing…Caronia…Caronia…Caronia
______________2. The father in the commercial of PLDT NDD said to
his son “Kung saan ka masaya,suportahan taka.
______________3. Manny Pacquiao says “Hindi ako takot umaray,may
Alaxan FR naman”,expert sa body pain, bilis magpagaling.
 ______________4. Alden Richards and Maine Mendoza sing Paniwalaan
Mo in the endorsement of Mc Donalds.

______________5. Six women who are washing their clothes using Ariel
7.50 endorsed the product.

J. Additional Activities for application of

remediation

IV. REMARKS
V. REFLECTION

a. No of learners who earned 80% in the

evaluation
No. of learners who require additional
activities for remediation who scored
below 80%
Did remedial lessons work? No. of
learners who have caught up with the
lesson
No. of learner who continue to require
remediation
Which of my teaching strategies work
well? Why did these work?
What difficulties did I encounter which my
principal or supervisor can help me
solve?
What innovation or localized materials did I
use/discover which I wish to share with
other teachers?

CHECKED BY:
JULIETA M. DOMINGO, EdD
PRINCIPAL IV