School E.B.M.N.H.S – San Isidro Ext.

Grade Level Grade 12

Teacher Rizza Katrina Moisesa D. Pancho Learning Area Empowerment Technologies (SHS Applied Subject)
Teaching Date Quarter First Quarter

At the end of the lesson, learners should be able to:

a. Explain how ICT affects their everyday lives and the state of our nation;
OBJECTIVES
b. compare and contrast the differences between online platforms, sites and content;
c. give the importance of ICT in our daily lives
Content Standards The learners demonstrate an understanding of: ICT in the context of global communication for specific professional track
The learners shall be able to: at the end of the 2-week period independently compose an insightful reflection paper on the
Performance Standards
nature of ICT in the context of their lives, society, and professional tracks (Arts, Tech Voc, Sports, Academic)
Compare and contrast the nuances of varied online platforms, sites, and content to best achieve specific class objectives or
Most Essential Learning Competencies (MELC)
address situational challenges CS_ICT11/12-ICTPT-I-b-1
Core/Subject Matter ICT in the Philippines
Student’s Activity Annotations
Teacher’s Activity
Prayer
Classroom Rules
- Teacher will remind students of classroom Students will follow the rules all throughout the class Objective 5. Established safe and secure learning environments
rules: to enhance learning through the consistent implementation of
discussion.
• Respect and listen to the teacher and policies, guidelines and procedures.
your classmates.
• Raise your hand to speak.
• Ask questions.
• Be prepared
• Keep safe. Always follow safety
protocols

A. Review Objective 3. Displayed proficient use of Mother Tongue,

- Students will state how to select the best product Filipino and English to facilitate teaching and learning.
or service that will meet the market need as
B. Motivation
Begin the lesson by asking students about discussed from previous topic
their experiences with online communication
The students will find the words and write their answer
Ask students if they have ever experienced any on their answer sheets.
negative consequences from online communication
(e.g. hurt feelings, misunderstandings, etc.).
Introduce the concept of netiquette as a set of
guidelines for polite and effective communication
online.
C. Lesson Proper
1. ACTIVITY
Divide the class into small groups and have each group
come up with a scenario that demonstrates the
importance of netiquette.
Allow time for groups to present their scenarios to the
class.
After each presentation, discuss as a class what the
group did well and what they could improve.
2. ANALYSIS
a) What is the video presentation all
about?
b) What is being advertised in the video?
c) How much is the product being sold?
d) Where can consumers buy the product?
e) What medium of communication was used to
promote the product?
f) What are the physical characteristics of the
product?
g) Do you think the advertisement delivered its
message effectively to the audience?
h) Who is the target market of the product that
was advertised?
3. ABSTRACTION
a. What are the 7 P’s in Marketing Mix?
b. Why is knowing 7 P’s in Marketing Mix
Objective
Objective 5. Established safe and secure learning environments
to enhance learning through the consistent implementation of
The students will watch and analyze the video policies, guidelines and procedures.
commercial.
It’s about a TV commercial or advertisement of a well-
known brand of chocolate milk.
Milk
Product is Php 10.00 only.
It’s available in sari-sari stores, supermarket, grocery
stores, etc.
Using Television
The product’s packaging is in blue and made of plastic.
Yes
For Children
Objective 1. Applied knowledge of content within and across
curriculum teaching areas.
-Product, Place, price, promotion, People, Packaging,
Positioning
-to have a better understanding on the business itself and
the needs of the target market. (Studying human
behavior allows us to observe and understand how people
 important in putting up a business?
(Across Social Sciences)
c. How could we apply the concept we’ve learned
today in our lives?
and societies behaved.)
- allows us to be influence as consumers by showing us
a standard of living that can be achieved or provide
opportunities to live a certain way. (Answers may vary)

4. APPLICATION Student will do the task in a quiet manner.

Give at least three (3) brands that are using the 7Ps in
the marketing mix as framework in their marketing
strategies and give a brief description of how they use
it.

EVALUATION: Direction: In a ½ crosswise sheet of paper, choose the letter that best describes the given statements or question below.
1. Management is deciding whether or not to offer the entire new line of new design bags. This is an example of which marketing mix element?
A. Price C. Product
B. Place D. Promotion
2. A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. This is an example of:
A. Price C. Product
B. Place D. Promotion
3. Many movie theaters charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more people to come at that time. What element of marketing is the focus of this
strategy?
A. Price C. Product
B. Place D. Promotion
4. Barnes and Nicole began airing 30-second television commercials. This is an example of which marketing mix element?
A. Price C. Product
B. Place D. Promotion
ASSIGNMENT: Create a 2 minutes video commercial based on the Marketing Mix guide that you had created in class. Make your work creative and interesting to your target audience.

Prepared by: Checked by:

Rizza Katrina Moisesa D. Pancho Jerlyn C. De La Raya