11

ENTREPRENEURSHI

1|Page
 BICOL COLLEGE

Sagpon, Daraga, Albay

ENTREPRENEURSHIP
Module 4

MARKETING PLAN AND FINANCIAL

PLAN

GRADE 12
nd
(2 Semester S.Y. 2020-2021)

2|Page
 P
M o d u le 4
MARKETING PLAN AND FINANCIAL PLAN

3|Page
ENTREPRENEURSHIP – Grade 11

Module 4: Marketing Plan and Financial Plan

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Regional Director: Gilbert T. Sadsad

Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writer: Marijo S. Balin

Editor: Cynthia C. Competente

Reviewers: Edwin L. Mias

Christie L. Alvarez

Illustrator/ Layout Artist: Jaypee M. Ignacio

2|Page
 I. Title of Material/Introduction

MARKETING PLAN AND FINANCIAL PLAN

This module includes two other sections of the business plan namely the
marketing plan and the financial plan.

II. Objectives

At the end of this lesson, the learner should be able to implement the business
plan. Specifically, the learner must be able to :

1. Identify the major areas included in the marketing plan, and

2. State the important sections described in the financial plan.

III. Vocabulary List

- is money (or some equivalent value) that an individual or business receives, usually in exchange for providing a good or se
g capital.

Cash flow - is the net amount of cash and cash-equivalents being transferred
into and out of a business.

ty (or owners’ equity' for privately held companies), represents the amount of money that would be returned to a compan

Competitor - A company's competitors are companies who are trying to sell

similar goods or services to the same people.

Marketing Mix - refers to a mode, means, or tool used by the entrepreneur to

position the product in the target market segment to efficiently and effectively
deliver it to the costumers and to convince them about the benefits that they
will derive from buying the product.
IV. Pre-Test:

Multiple Choice. Write the letter of your answer.

1. The Seven P’s will fall under Plan.

a. Production c. Financial
b. Organization d. Marketing

2. Which of the following parts of a business plan include the projected

statement of cash flows describes all the data expressed in the
monetary units from the other sections of the business plan?
a. Production c. Financial
b. Organization d. Marketing

3. At least, how many years does the financial statement being projected?
a. One c. Three
b. Two d. Four

4. What is the most important part of Financial

Plan?
a. Projection c. Salary
b. Mathematical Computation d. Implication of the result

5. Based form the Outline of Business Plan, how many Major Sections
do we have?
a. 7 c. 9
b. 8 d. 10
 V. Learning Activities

1. Perform Activity #1 - COMPLETE ME!

2. Read the information about Marketing Plan.

3. Read the information about Financial Plan.

4. Be familiar of the outline of the business plan

Activity #1 - COMPLETE ME!

Complete the crosswise puzzle by giving the right entrepreneurial terms

described below.

ACROSS
1. 1.It refers to the process of putting the product in a package or container.
2. It refers to the individual employees or workers who are directly involved
in the production, marketing, and sale of the product or service.
3. It refers to the place occupied by the product in the minds of the consumers.
4. It refers to the place where the consumers are expected and willing to buy
the product.
DOWN
1. The mode of conveying information about the product to the
target consumers.
2. It is the amount of money expected, required, or given in payment for
something.
3. The output of the whole production process, or the tangible good or
intangible service offered by the business to the target customers.
Review Question:
 What are the 7P’s that comprise the marketing mix?

Take time to Read Young Entrepreneur !

MARKETING PLAN

The marketing plan details how the proposed business will sell its product to
the target consumers. It may consist of some or all of the following important
sections:

1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning

Basically, the business plan describes the factors of the marketing mix in its
various sections such as product and people in the business description section,
place or location in the introduction, and positioning in the environmental analysis
section.

Nevertheless, the entrepreneur may opt to discuss all the seven P’s of the
marketing mix in the marketing plan to reiterate how a product is distributed to the
target consumers through an innovative mechanism. He/She may also present the
most appropriate marketing strategy that will provide a competitive marketing
position for the product and the business in general.

FINANCIAL PLAN

 The last major section of the business plan is the financial plan.

 It accumulates and describes all the data expressed in the monetary

units from the other sections of the business plan.
  Simply collates and describes the various sets of information derived
from the other sections of the business plan.

 It is composed of the following important areas:

1. Major assumptions
2. Projected statement of comprehensive income
3. Projected statement of cash flows
4. Projected statement of changes in equity
5. Projected statement of financial position
6. Financial statement

analysis Examples:

 Amount of Salaries that appears in the projected statement of

comprehensive income comes from the organization plan

 Cost of machineries and equipment that appears in the noncurrent

asset section of the projected statement of financial position comes
from the production plan.

Major Assumptions

The financial statements in the business plan are not actual but rather
projected, thus requiring some major assumptions based on reliable data or
information. Suppose the entrepreneur projects an increase of 10 percent in the
salaries of employees in the projected statement of comprehensive income. This
projection may be based on a related pending bill in Congress or on the policy of the
business to gradually increase the salaries of workers in comparison to those of the
competitors.

Financial Statements

The financial plan features the following different projected financial

statements of the proposed business:

1. Statement of comprehensive income

2. Statement of cash flows
3. Statement of changes in equity
 4. Statement of financial position

These financial statements are projected for at least three years and are
considered the final product of the whole accounting process. The statement of
comprehensive income and the statement of financial position, respectively, are the
financial statements included in this module. The statement of cash flows and the
statement of changes in equity will not be covered because they require a more
exclusive accounting knowledge.

Financial Statement Analysis

 is the last section of the financial plan

 is intended to primarily fit the requirements of the course. The financial

statements do not provide any useful and relevant information to the
users unless they are evaluated and analyzed.

 Is done through several approaches and usually dependent upon the

objective of the users of the financial statements.

 Basically, it is conducted to determine the financial operation of the

business in terms of liquidity level, profitability of operations, and
solvency status.

It must be noted that the mathematical computations in the financial analysis

are not the most important part of analysis but rather the interpretation and
implication of the results to the business. In other words, mere mathematical
computations do not provide value to the analysis.

BUSINESS PLAN OUTLINE

The following is an outline of the business plan and its various sections.

A. Title Page
B. Table of Contents
C. List of Tables
D. List of Figures
E. List of Appendices
F. Introduction
1. Proposed name of the business
2. Address of the business
3. Name of the owner or owners
4. Description of the business
5. Location of the business
6. Funding requirements and sources
G. Executive Summary
1. Vision, mission, goals and objectives of the business
2. Business model
3. Business and product positions
4. Wealth improvement approaches
5. Parties supporting the business
H. Environmental Analysis
1. Global analysis
2. Social analysis
3. Political forces
4. Economic forces
5. Socioeconomic forces
6. Technological dances
7. Ecological forces
8. Legal forces
9. Industry analysis
10. Customers
11. Competitors
12. Creditors
13. Suppliers
14. Government
15. Shareholders
16. Employees
17. Trade associations
18. Market forecast
19. Market share
20. Market position
21. Marketing strategy
I. Business Description
1. Nature of the organization
2. Product or service that it plans to produce or serve
3. Various plant and office equipment
4. Size of the proposed business
5. Future parties with whom contracts may be necessary
 6. Personnel requirements
7. Administrative operation
J. Organizational Plan
1. Form of business organization
2. Liability of the owner or owners
3. Organizational structure
4. Roles and responsibilities
5. Salary requirements
K. Production Plan
1. Production schedule
2. Production process
3. Processing plant and equipment
4. Sources of materials
5. Production cost
L. Operation Plan
1. Evaluation of supplier
2. Materials requisition and receiving procedures
3. Storage and inventory control system
4. Shipment system and control
5. Functions of support services
M. Marketing Plan
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning
N. Financial Plan
1. Major assumptions
2. Projected statement of comprehensive income
3. Projected statement of cash flows
4. Projected statement of changes in equity
5. Projected statement of financial position
6. Financial statement analysis
O. Appendix
VI. Practice Tasks

Practice Task 1 - MIX ME.

Give one(1) product and complete what marketing mix you will utilize
on that product.

Practice Task 2 - JUSTIFY ME.

Write True if the statement is correct. Otherwise write False and
state your reason briefly.

1. The marketing plan describes in detail how the project will be

finally sold to the target customers.

2. Much of the information contained in the marketing plan is the

output of research.

3. The marketing plan contains the factors or variables of the

marketing mix.

4. The marketing plan does not apply to service business since it

does not have any product to sell.

5. The financial plan contains information about the financing scheme

of the business.

6. In the financial plan, the business presents its actual or historical

financial statements.

7. The financial statements contain absolute or true monetary data.

8. Financial statements are considered the final product of the

accounting process.
 9. The earning capacity of the business can easily be determined by
simply looking at the information presented in the financial
statements.

10. The most important part of the financial statement analysis is the
result of the mathematical computation.

Practice Task 3 – IT’S SHOWTIME!

Choose one(1) product by group of 7-10 members. Prepare a 1-
2-minute advertisement. It may be presented in front of the class or you
can make a video of the advertisement.

Be guided with the scoring rubrics below.

LIVE ADVERTISEMENT PRESENTATION RUBRIC

Presenter(s)

Name of the Product

__

Date Start Time End Time

Criteria 3 2 1
Creativity and The commercial is The commercial is The commercial
presentation creative and somewhat shows little
effectively written creative and creativity or
and is presented effective and/or effectiveness
well. the presentation and/or is not well
is presented.
adequate.
Need for product The commercial The commercial The commercial
clearly explains somewhat does not
the need for the explains the need adequately
product in the for the product in explain the need
society. the society. for the product in
the society
Visual aids(props) The commercial The commercial The commercial
makes good use includes visual does not include
 of visual aids or aids or props, but any visual aids or
props. they do not props.
significantly
contribute to the
commercial and/or
they are not well
done.
Enunciation/dictio Presenters’ Presenters’ Presenters’
n enunciation/dictio enunciation/dicti enunciation/dictio
n is excellent. o n is average. n is below
average.
Within timeframe The commercial is The commercial is The commercial is
(1-2minutes) presented within presented slightly presented
the timeframe. outside the significantly
timeframe. outside the
timeframe

VIDEO ADVERTISEMENT PRESENTATION RUBRIC

Presenter(s)

Name of the Product

__

Date Start Time End Time

Criteria 3 2 1
Creativity and The commercial is The commercial is The commercial
presentation creative and somewhat creative shows little creativity
effectively written and effective and/or or effectiveness
and is presented the presentation is and/or is not well
well. adequate. presented.
Need for product The commercial The commercial The commercial
clearly explains the somewhat explains does not adequately
need for the product the need for the explain the need for
in the society. product in the the product in the
society. society
Visual aids(props) The commercial The commercial The commercial
makes good use of includes visual aids does not include any
visual aids or props. or props, but they do visual aids or props.
not significantly
contribute to the
commercial and/or
they are not well
done.
Enunciation/diction Presenters’ Presenters’ Presenters’
enunciation/diction enunciation/diction enunciation/diction
is excellent. is average. is below average.
Within The commercial is The commercial is The commercial is
timeframe (1- presented within the presented slightly presented
2minutes) timeframe. outside the significantly outside
timeframe. the timeframe
Technology Presenters utilized Presenters utilized Presenters utilized
Utilization full technology with full technology with full technology with
more effects. little effects. no more effects.
VII. Post Test

LET’S WORK TOGETHER!

Do the following tasks by pair:

1. Discuss the primary objective of the marketing plan.

2. Identify the important factors described in the marketing plan and the
financial plan.

3. Explain the significance of assumptions in the preparation of the

projected financial statements.

4. State the importance of the financial statement analysis.

VIII. Assignments:

LET’S MARKET THIS!

Work as a group in the previous lesson. Prepare the marketing plan of

your proposed small business. Follow the sample below.

MARKETING PLAN

This section contains the following factors of the marketing mix: product, place,
price, promotion, people, packaging, and positioning.

Product

Place

Price

Promotion

People

Packaging

Positioning

Scoring rubric for each activity will be used.

 SCORING RUBRICS

Category Beginning Developing Proficient Highly Excellent

Proficient
2 4 6 8 10

Completeness The work is Many questions Two or One All

very are more question is questions
incomplete. missing/partially questions partially are
complete. are answered answered
missing or or completely.
partially completely
complete. missing.
Correctness The work Some There are There is 1 There are
is full of questions/tasks 2 or 3 error in the 0 errors in
errors. were not errors in output. the output.
answered the
correctly. output.
Collaboration We did the Only some of We We worked Everyone
work by the group worked together so worked
ourselves. members are together that together
We talked cooperative. most of everyone using
a little the time. contributed his/her
among Sharing to the final knowledge
group ideas output. and
members regularly. abilities to
make the
output
come
together.
IX. ANSWER KEY

Pre-test
1. D 2. C 3. C 4. D 5. C

Activity #1- COMPLETE ME !

ACROSS DOWN
1. Packaging 1.Promotion
2. People 2. Price
3. Positioning 3. Product
4. Place

Practice Task 1 - - MIX ME.

Students’ response will vary.

Practice Task 2 - JUSTIFY ME.

a. True
b. True
c. True
d. False, does apply
e. True
f. True
g. False, projected
h. True
i. True
j. False, Interpretation and implication of the results to the business is
the most important.

Practice Task 3 – – IT’S SHOWTIME!

Students’ response will vary.

Post Test

1. The marketing plan details how the proposed business will sell its
product to the target consumers.

2. The marketing plan includes the Product, Place, Price, Promotion,

People, Packaging, and Positioning while Financial Plan includes
Major assumptions, Projected statement of comprehensive income,
Projected statement of cash flows, Projected statement of changes
in equity, Projected statement of financial position, and Financial
statement analysis.

3. Some major assumptions based on reliable data or information

contribute in making the financial statement. This serve as
projection to monetary concerns like salary.

4. Financial statement analysis is incredibly significant in a business

plan because its result can be interpreted and used for the
improvement of the business.

Assignments

Students’ response will vary.

References:

Aduana, Nick L (2017).Entrepreneurship in Philippine Setting for Senior

High School, Quezon City, Philippines : C & E Publishing Inc. pp.184, 245-
252, 338-339.

http://www/readwritethink.org/
https://www.investopedia.com/