ENTREPRENEURSHIP

Module 4

MARKETING PLAN AND FINANCIAL

PLAN

PRE-TEST

1. D
2. C
3. C
4. D
5. C
Activity 1 - COMPLETE ME!

ACROSS DOWN
1. Packaging 1.Promotion
2. People 2. Price
3. Positioning 3. Product
4. Place

Review Question:

1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning
 Practice Task 1 - MIX ME.

If I were to choose a product, I would choose beauty products such as kojic soap
because it is very popular skin whitening product and there are many consumers of this
product. The marketing mix I would choose is a promotion by selling a 2 piece of
product for the price of ½ of price of 2 soaps.

Practice Task 2 - JUSTIFY ME.

1. TRUE
2. TRUE
3. TRUE
4. FALSE – IT DOES APPLY
5. TRUE
6. TRUE
7. FALSE – PROJECTED
8. TRUE
9. TRUE
10. FALSE – THE MOST IMPORTANT IS INTERPRETATION AND IMPLICATION
OF THE RESULT TO THE BUSINESS

Practice Task 3 – IT’S SHOWTIME!