ENTREPRENEURSHIP

Quarter 1
(OUTPUT)

JULES ARNEL M. VALDEZ 12 STEM-C

MA’AM APPLE ROSE CORACHEA ENTREPRENEURSHIP
 Entrepreneurship
Quarter 1 – Module 1:
Introduction to Entrepreneurship

Assessment:
A. Fill in the blank with word/s that will make each concept true.
1. The Filipino people, Local Community, and the Philippine economy benefit
from entrepreneurship.
2. The term entrepreneur originated from the French word “entreprende” which
means To undertake.
3. Entrepreneurs create Value by introducing new products or services or
finding better ways of making them.
4. Products and services are considered valuable when they satisfy the
Needs/Wants of the customers.
5. Entrepreneurship is a/n Art and not a science thus there is a constant
change.
6. Entrepreneurship education teaches how failure makes people more Creative
and innovative.
7. Although profit is a good indication of Wealth, improving the life of an
entrepreneur is also a priceless outcome of entrepreneurship.
8. Businesses which are managed by other people for the benefit of the owner
falls under Intrapreneurship.
9. Risk is a part of any entrepreneurial endeavor.
10.The taxes accumulated by both local and national government will be utilized
for Public service.
B. Identify the PEC’s shown in each situation.
11.Henry Sy, Sr. came to the Philippines at the young age of 12 and worked in
his father’s small sari-sari store more than 12 hours every day to help him.
There, he devised ways to increase his income by developing small portions of
products – much like the sachets we see today in the supermarkets.
 Hardworking

12.In 2013, Netflix progressed exceptionally well under the leadership of CEO
Reed Hastings, who co-founded the company as a mail order movie rental
business in 1998. Over the years, Netflix has, of course, evolved into an in-
demand internet streaming company.
 Creative

13.Founders of Procter and Gamble, William Procter and James Gamble used to
compete with raw materials: animal oil and fat. Procter is a candle maker while
his brother-in-law, Gamble was a soap maker. They were advised by their
father-in-law to merge their businesses. They followed his advice and that was
how one of the largest and most successful company was born.
 Peopleskill

14.Two years after Tony Caktiong started his ice cream parlor franchise, he
decided to serve hamburgers, fried chicken, and spaghetti as people began to
tell him that they don’t want to eat ice cream all the time.
 Openminded

15.Starbucks is a master of employing value-based pricing to maximize profits,

and they use research and customer analysis to formulate targeted price
increases that capture the greatest amount consumers are willing to pay
without driving them off.
 Profitoriented
 Entrepreneurship
Quarter 1 – Module 2:
The Business Plan

Assessment:
A. Write TRUE if the statement is correct. Otherwise, write FALSE.
True 1. Income levels of a community affects the buying capability of its citizens.
True 2. Contingency plans must be included in a business plan for anticipated
concerns that may arise.
False 3. Poorly researched business poses lower risk.
False 4. Once entrepreneurial skills and competencies are identified, one can
start a business venture right away.
False 5. Business profit includes the quantity needed for business operations as
well as sources of such amount.
True 6. Executive summary is found at the beginning of the plan but is done last.
True 7. A business plan is also written for the sake of the investors from whom
the entrepreneur may ask for financial assistance.
False 8. Market segmentation is a process of analyzing the internal and external
factors that affect a business enterprise
False 9. A financial plan must be written solely by someone who is
knowledgeable about handling finances such as certified financial planner.
False 10.Weaknesses and threats are both harmful and external factors that
may affect the business.
B. Identify the macro environment source of opportunity shown in each
situation.
Choose your answer from the box below and write its corresponding letter on
your paper.

11. Miss Macy Pag hired a website developer to create an online website for her
business to expand her market.
 D. Technological

12. Ms. Dee S. Carte started investing in a candle making business since she
knows that months from now it will be in demand as “All Souls Day” is fast
approaching. This is the day of the year wherein people including Filipinos visit
their dead loved ones.
 A. Socio-Demographic

13. Mr. Matt T. Pid registered his business to Department of Trade and Industry
(DTI) for legal purposes. In return, he received free workshops and trainings
and had easier transactions in government offices. DTI also helped him market
his products thus, making his products known in the province.
 E. Political

14. Based on what he learned about electronics and the desire to help lessen
their
energy consumption as to help in issues regarding taking care of the
environment, Mr. Lou Dy made a DIY (do-it-yourself) solar charger made up of
low-cost materials. Eventually, this does not only help him achieve his goals as
an environment enthusiast but also gives him an opportunity to earn.
 C. Ecological

15. Different industries and companies can be found in Bataan such as FAB in
Mariveles, Bataan Petron Refinery in Limay, and EcoPark in Hermosa which
create employment for its residents. Ms. Paz Centia saw an opportunity to start
a laundry business due to the large population of workers who do not have time
to wash their own clothes.
 B. Economic
 Entrepreneurship
Quarter 1 – Module 3:
Developing A Business Plan

Assessment:
A. True or False. Write TRUE if the statement is correct and FALSE if otherwise.
Write your answers in your notebook.
True 1. If you subtract gross profit from expenses, you can get the net income.
True 2. The executive summary is the last part to be accomplished.
True 3. In product plan, you can find the product features.
True 4. In management and organization, you can check the employees’ salaries.
False 5. The cash flow reports the company’s assets, liabilities, and owner’s
equity.
True 6. In financial plan, you can check the projected income statement.
True 7. Cost of goods sold is the cost needed in production of goods like
materials and direct labor.
True 8. Income statement shows you how profitable your business will be
within a given period.
False 9. Balanced sheet shows the flow of cash (inflow and outflow).
True 10.In market plan, you can find the sales projection.
B. Arrange the following parts in chronological order. Number it from1-5.
2 11. Management and Organization
3 12. Product/ Service Plan
5 13. Financial Plan
1 14. Executive Summary
4 15. Market Plan
 Entrepreneurship
Quarter 1 – Module 4:
Marketing Mix (7 Ps)

Assessment:
Now that we have discussed the Marketing Mix, let’s see what you have
learned about it. Write the letter that corresponds to your answer for each item
in your notebook.
B. 1. What is the marketing concept that outlines what a business should do to
sell its product or service to its customers?
a. Place b. Positioning c. Price d. People
D. 2. What maintains the freshness and quality of the product?
a. Promotion b. Pricing c. Positioning d. Packaging
C. 3. What marketing mix includes everyone who is involved in the product or
service whether directly or indirectly?
a. Positioning b. Promotion c. People d. Packaging
B. 4. Which of the following marketing mix includes the various methods of
publicizing the products or services of the enterprise?
a. Positioning b. Promotion c. People d. Packaging
B. 5. Which marketing mix comprises markdowns, allowances and charges,
terms of payment, and credit?
a. Promotion b. Pricing c. Positioning d. Packaging
A. 6. What refers to distribution method of a business enterprise?
a. Place b. Positioning c. Price d. People
B. 7. What refers to as manufactured at a cost and is subsequently made
available
to the consumer at a price?
a. Positioning b. Product c. People d. Packaging
A. 8. Why is Positioning an important part of marketing mix?
a. It creates image of the products in the mind of consumers.
b. It creates confusion between other products.
c. It advertises the product.
d. If the product is in position, it will not be successful.
C. 9. Why is Pricing an important part of marketing mix?
a. It represents the value of a product based on the perception of the
entrepreneur.
b. Higher price corresponds to higher level of quality of a product.
c. It represents marketers' assessment of the value customers see in
the product.
d. Lower price corresponds to higher level of quality of a product.
B. 10. Why is Place an important part of marketing mix?
a. Consumers must be in the right place to buy the product.
b. The product must be ready for the consumers in the right place.
c. Advertising should be in the right place.
d. If the product is in place, it will not be successful.
 Entrepreneurship
Quarter 1 – Module 5:
Branding

Assessment:
I. Write TRUE if the statement is correct and if it is FALSE, correct the italicized
words to make the statement true. Write your answers in your
Entrepreneurship notebook.
True 1. The identity of the brand must be in line with the purpose and goals of
the organization.
False 2. Company name (Branding Name) is a name given by an entrepreneur to
a particular product or service.
True 3. Ideal brand name must be short & simple.
True 4. When you have the right branding, you stand out from competitors.
False 5. Product strategy (Branding Strategy) is a continuing plan of a successful
brand to achieve the organization’s goal.
False 6. House brand (Umbrella Brand) approach is also called the family
branding.
True 7. Product extension approach is the strategy of placing an established
brand on a new product that is in a different category.
False 8. Umbrella brand (House Brand) approach uses different brand names for
each product but under one company.
True 9. Umbrella brand approach refers to a marketing practice that involves
selling various products under the name of a single brand?
True 10. In branding, name styles could be invented or abstract.
II. Identify the characteristics of an ideal brand name by marking it (like) if it is
correct or (unlike) if not.
👍 like 1. legally available for use
👎 unlike 2. easy to change
👍 like 3. unlikely to become dated
👎 unlike 4. short but sweet
👍 like 5. indicates benefits
👍 like 6. non-offensive
👍 like 7. short and simple
👍 like 8. easy to adapt to packaging
👍 like9. easy to adapt to labelling
👍 like 10. pronounceable in many way