MEDIA AND

LITERACY (MIL)
INFORMATION
MEDIA LITERACY (Part 1)
Definition, Importance,
Fundamental Elements, and Critical
Thinking
Mr. Arniel Ping
Manila, Philippines
St. Stephen’s High School MIL PPT 09, Revised: June 11,
 LEARNING COMPETENCIES
Learners will be able to…
• define media literacy (SSHS);
• discuss and value the importance of
media
literacy (SSHS);
• explain the fundamental elements of
media literacy (SSHS);
 LEARNING COMPETENCIES
Learners will be able to…
• value the importance of critical thinking in
media literacy (SSHS); and
• apply critical thinking by identifying
fallacies in arguments (SSHS).
 I- INTRODUCTION TO MEDIA LITERACY

I. Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media
Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
 •Investigate the
following
controversial events
that became viral in
the Philippines.
CONTROVERSIAL AND
VIRAL • "The N aked Truth“, Bench
Philippines fashion show
in 2014
• What issue was raised
against this event?
Sexist
• Result: Bench made a public
apology on Facebook, Coco
Martin issued a public
apology through an official
statement
CONTROVERSIAL AND VIRAL
• FHM Philippines,
cover of March Issue,
2012
• Uploaded on FHM
official Facebook
page on Feb. 25, 2012
CONTROVERSIAL AND
VIRAL • What issue was raised
against this cover
photo?
Racist
• Result:
FHM recalls 'racist'
cover of March issue
and apologized, Bella
Padilla apologized on
Twitter
 CONTROVERSIAL AND
VIRAL
• T- Shirt at SM Store,
SM Megamall (2014)
• The issue was raised by
Karen Kunawicz in her
post on Facebook.

https://www.facebook.com/photo.php?fbid
=1 0154573238555361&set=a.10152203910670
36
1.913399.590115360&type=3
 CONTROVERSIAL AND
VIRAL • What issue was raised
against this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to
the issue via Twitter
account
@ smsupermalls, immediately
pulled out all the t- shirts of
https://www.facebook.com/photo.php?fbid
=1 0154573238555361&set=a.10152203910670
the consignor that distributes
36
1.913399.590115360&type=3 them.
WHAT IS MEDIA
LITERACY? ability to decode, analyze, evaluate and
produce communication in a variety of
Media forms
Literac
(UNESCO MIL Curriculum for Teachers)
y

provides a framework to access, analyze,

evaluate and create messages in a variety
of forms - from print to video to the
Internet
 VIDEO PRESENTATION

What IS Media Literacy?

By iSpeakMedia

https://www.youtube.com/watch?v=GTL0_tJEV
D0
 VIDEO PRESENTATION

What is Media Literacy?

by Center for Media Freedom &
Responsibility, Philippines

https://www.youtube.com/watch?v=q8ntNPXQn
S0
FORMATIVE ASSESSMENT: RECITATION
• What is media
literacy?
• Why do we need to
read media from a
critical point of
view?
• Why is media
literacy very
important to
FUNDAMENTAL ELEMENTS OF MEDIA
LITERACY (ART SILVERBLATT, 1995)

1. An awareness of the impact of media.

2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing
media
messages.
FUNDAMENTAL ELEMENTS OF MEDIA
LITERACY (ART SILVERBLATT, 1995)

4. An understanding of media content as a

text that provides insight into our culture
and our lives.
5. The ability to enjoy, understand, and
appreciate media content.

TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
LITERACY
6. An understanding of the ethical and moral
obligations of media practitioners.
7. Development of appropriate and
effective production skills.
8. Critical thinking skills enabling the
development
of independent judgments about media
content
WHAT IS CRITICAL
THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning, or
communication, as a guide to belief
and action ( Scriven and Paul, 1987)
WHAT IS CRITICAL THINKING?

• Critical thinking is thinking about

your thinking while you're
thinking in order to make your
thinking better (Paul, 1992)
Why is
critical
thinking very
important?
The ability to recognize fallacies of thinking is
one of the fundamentals of critical
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY
OF
THINKING.
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING

Identify the fallacy in the following

statements. Explain your answer.
• Don’t waste food, people in Africa are dying
because of hunger.
• How can you argue your case against Martial
Law when you were not yet born during that
time?
• If we allow family planning, what’s next?
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING

Identify the fallacy in the following

statements. Explain your answer.
• Kopiko is the best coffee because everyone
is
drinking it.
• You need to show evidence that you did
not cheat
in the last election.
 FORMATIVE
ASSESSMENT APPLYING
CRITICAL THINKING
• What message or
argument is
presented in this
poster?
• Do you agree with the
message or
argument? Why or
why not?
 VIDEO PRESENTATION
CURRENT EVENTS

WATCH: 10 Biggest Scams in PH

by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
FORMATIVE ASSESSMENT:
RECITATION
•Why is critical thinking
very
important to media
literacy?
•Why is it important for
students to develop
their critical thinking
REFERENCES
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
• http://www.medialit.org/reading-room/wh
at- media-literacy-definitionand-more
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/f
ree/00
72827580/88223/bar27580_ch02.pdf
REFERENCES
• http://depts.washington.edu/nwmedia/sections
/n
w_center/curriculum_docs/stud_combine.pdf
• http://www.skillsyouneed.com/learn/crit
ical- thinking.html
• https://yourlogicalfallacyis.com
• http://www.iep.utm.edu/fallacy/
REFERENCES
• https://churchm.ag/logic-fallacy/
• http://www.nizkor.org/features/fallacies/
• http://www.gmanetwork.com/news/stor y/38037
5/has
htag/rape-t-shirt-at-sm-store-draws-outrage-online
• http://www.gmanetwork.com/news/stor y/249620/
sh owbiz/fhm-recalls-racist-cover-of-march-issue- a
pologizes