Republic of the Philippines

Department of Education
Schools Division of Oriental Mindoro
VICTORIA NATIONAL HIGH SCHOOL

School VICTORIA Grade Level GRADE 8

NATIONAL
HIGH
SCHOOL
Teacher MARY Learning Area Subject ENGLISH
NOEMI D. Title
SANTUA
Teaching Dates April 13, 2023 Quarter Remarks 3rd Quarter
and Time

I. Objective
s
A. Content Standard The learner demonstrates understanding of Southeast
(CG) Asian literature as mirror to a shared heritage; coping
strategies in processing textual information; strategies
in examining features of a listening and viewing
material; structural analysis of words and propaganda
techniques; and grammatical signals for opinion-
making, persuasion, and emphasis.
B. Performance Standard The learner transfers learning by composing and
(CG) delivering a persuasive speech based on an informative
essay featuring use of properly acknowledged
information sources, grammatical signals for opinion-
making, persuasion, and emphasis, and appropriate
prosodic features, stance, and behavior.
C. Learning Competency/ EN8V-IIIg-26 Analyze intention of words or expressions
Objectives used in propaganda techniques

At the end of the lesson, the students are expected to:

II.CONTENT
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide Pages
2. Learner’s Materials
Pages
3. Textbook Pages
4. Additional Materials
from Learning
Resources (LR) portal
B. Other Learning
Resources
IV. Procedures
A. Preliminary Activities
1. Identify the strategy used in each propaganda;
2. Analyze the intention of words or expressions used in
propaganda techniques; and
3. Create advertisements that will promote products
using propaganda techniques.
BASIC PROPAGANDA TECHNIQUES
K to 12 English Curriculum Guide May 2016, page 184 of
247
Learning Materials are uploaded at
https://lrmds.deped.gov.ph/.
English 8 Quarter 3 – Module 2, pages 12-14; 16-20
Closeup TV Ad 2023 30s with Donny Pangilinan and Belle
Mariano (Philippines) Retrieved from
https://www.youtube.com/watch?v=BHJApnPq1uk
Prayer
Greetings
Checking of Attendance
Classroom Rules
 Word of the Day
B. Reviewing previous Directions: On the blank before each number, put😊if
lesson or presenting the the statement is true and ☹ if the statement is false.
new lesson (Review) ________ 1. Everybody is biased in some way.
________ 2. Bias is mainly a fact that influences a
person in deciding some matter.
________ 3. Using negative or positive connotations
when referring to a side of an issue is already a bias.
________ 4. Having a strong bias as an author does
not mean that he or she has written invalid ideas.
________ 5. Primary sources of information are more
likely the only means where you can encounter bias.
C. Establishing a purpose At the end of the lesson, the students are expected to:
for the lesson 1. identify the different types of propaganda
(Presentation of techniques;
objectives) 2. analyze the intention of words or expressions
used in propaganda techniques; and
3. create advertisements that will promote products
using propaganda techniques.
D. Presenting Activity: Your Tagline Sounds Familiar
examples/instances of Directions: The class will be grouped into 4. Each group
the new lesson will be given a paper and a marker. The task of each
(Motivation) group is to guess the name of the television commercial
based on the tagline that will be flashed on the screen.

Watch and Evaluate

The teacher will present a short TV commercial.

Processing Questions:
1. What have you observed in the commercial?
2. Does the commercial affect you in different
ways? Why or why not?
3. What do you think is the purpose of the video
that you have watched?
4. Did the commercial persuade or encourage you
to buy or patronize their product? In what way?
E. Discussing new Propaganda – the use of a variety of communication
concepts and practicing techniques creating an emotional appeal to accept a
new skills # 1 particular belief or opinion, to adopt a certain behavior
(Presentation of the or to perform a particular action.
lesson) Basic Propaganda Techniques
1. Testimonial - Famous people or figures who will
appear trustworthy speak to the audience.
Example: Catriona Gray gives her positive reviews
about a beauty product.
2. Bandwagon - The basic theme of the band wagon
appeal is that "everyone else is doing it, and so should
you."
Example: Marlon is not a fan of social media because
he prefers to have a face-to-face conversation.
However, most of Marlon’s friends have joined
Facebook, so Marlon decided to create an FB account
as well.

3. Plain-folks - By using the plain-folks technique,

 speakers attempt to convince their audience that they,
and their ideas, are "of the people.”
Example: This is the will of the people.
4. Glittering Generalities - This technique uses
important sounding "glad words" that have little or no
real meaning. These words are used in general
statements that cannot be proved or disproved.
Example: The most notable statement that President
Duterte delivered during his campaign for Presidency
was “Change is coming”.

F. Discussing new Group Task

concepts and practicing Group 1:
new skills # 2 (Group Perform a short ADVERTISEMENT of a soap product
work) using the technique BANDWAGON.
Group 2:
Make a live ENDORSEMENT of a perfume product
using the technique TESTIMONIAL. Someone in the
group will act as or impersonate a well-known celebrity.
Group 3:
Create a TAGLINE of an advertisement of a shampoo
product using the technique GLITTERING
GENERALITIES.
Group 4:
Perform a short SKIT using the technique PLAIN-
FOLKS to advertise a milk product.

Criteria
Presentation and Impact 15 points
Cooperation and Teamwork 10 points
Total 25
points *A five-
minute timer will be set on the screen. Afterwards,
students will present and perform by group.

G. Developing mastery/ The teacher will elaborate the topic by providing more
leads to Formative examples and by asking students to prompt their ideas.
Assessment
(Elaboration of the
topic)
H. Making Generalization Activity: Shopee Xpress
and abstraction about Directions: Students who received the exact amount on
the lesson the screen will receive a parcel from Shopee. This will
also include questions to facilitate abstraction of the
topic.

Parcel 1: Give your own understanding of the

Testimonial technique.
Parcel 2: What is the key word for the Bandwagon
technique?
Parcel 3: How do advertisers convince or persuade the
buyers to avail or buy their products using the Glittering
Generalities technique?
Parcel 4: Do you think the Plain-folks technique is
effective? Why or why not?

I. Evaluating Learning Directions: Identify the type of propaganda technique

(Evaluation) used in the following pictures and statements. Write the
letter of your answer in a ¼ sheet of paper.
 A. Testimonial C. Plain-folks
B. Bandwagon D. Glittering
Generalities

1.

2.

3.

4.

5.

6. Twilight must be a great book because everybody

seems to have read it. – B. Bandwagon
7. The most notable statement that President Duterte
delivered during his campaign for Presidency was
“Change is coming”. – D. Glittering Generalities
8. Kathryn Bernardo gives her positive comments about
Michael Kors Luxury Bags. – A. Testimonial
9. A company trying to promote their food product by
showing an ordinary family eating the food at the dinner
table. – C. Plain-folks
10. Mary is not a fan of social media because she
prefers to have a face-to-face conversation. However,
most of her friends have joined social media sites, so
Mary decided to create an account as well. – B.
Bandwagon
J. Additional Activities for Assignment:
application or Directions: Watch at least two (2) particular
Remediation advertisements on the television and try to identify what
(Enrichment Activity/ propaganda technique is used in each. Analyze also the
Assignment) intentions of such advertisements to the viewers. Write
your answers on a sheet of paper.

V. REMARKS

VI. REFLECTION
A. No. of learners who
earned 80% in the
evaluation
B. No. of learners who
require additional
activities for
remediation
C. Did the remedial
lessons work?
D. No. of learners who
continue to require
remediation
E. Which of my teaching
 strategies worked well?
Why did this work?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation or
localized materials did I
use/ discover which I
wish to share with other
teachers?

Prepared by:

MARY NOEMI D. SANTUA

Teacher I

Checked and Observed by:

ANDRELYN D. MACADAEG PhD

Principal III