Professional Documents
Culture Documents
I. Learning Competency
Examine biases (for or against) made by the author
Unpacked Objective:
At the end of the lesson, students shall be able to:
(A group
representative will
imitate Taylor Swift
and other members
will discuss in front of
the class about their
Group 3 observations)
Directions: On your
group, pick a member
who will imitate Taylor
Swift on the commercial
reflected on the picture
given to you without
uttering any words. The
group will also discuss in
front about their
observations on how the
author of the commercial
introduced his product.
Group 4
Directions: On your
Manila Paper, draw three
(3) things that will best
describe how the author
of the commercial
introduced his product as
what reflected on the
picture given to you.
D. Analysis
(Student’s answers
b. Why do you
may vary)
think these
commercials (1- These commercials
4) differ from differ from each other
each other? Very good! Propaganda because the authors of
Technique refers to the these commercials
technique used by the used different
authors in manipulating techniques.
c. What do you human action through
call then, the their representations of
techniques used their product or services.
by authors in
commercials?
There are many
d. Based on your examples of propaganda Propaganda
observations on techniques but we only Technique
the way the tackled 4 of these in your
author Group Activity. These
introduced their are Bandwagon,
product on the Testimonial, Transfer
commercials and Glittering Realities. a. Bandwagon
assigned to you, b. Testimonial
what do you call c. Transfer
these d. Glittering
Propaganda Generalities
Techniques?
(Commercial 1- (Students will raise
4) their hands to answer)
Now class, based on the
Valuing different commercials
we used to deal with in
our discussion today, is
it really important to (Answers may vary)
know and evaluate the
kind of product or
material you are going to
use or buy? Why?
E. Abstraction
1. Bandwagon
2. Testimonial
3. Transfer
4. Glittering
Generalities
Transfer- when a
4. What is product is endorsed
Testimonial using the picture of a
Technique? famous person,
things, ideas, or
symbolisms but no
words from the said
5. What is Transfer
person, thing, ideas,
Technique?
or symbolisms.
Glittering
F. Application Generalities
- To use words
that reveal the
writer’s
6. What is opinion and
Glittering tend to make
Generalities the listener
Technique? feel good
without
understanding
why.
Bandwagon
Directions: Study the
commercial reflected on
the picture.
1. What do you
think is the
propaganda
technique used
by the author?
2. What do you
think is the
relevant of this
representation in
reality?
IV. Evaluation
Directions: Identify the propaganda technique used in the following
advertisements. Write the letter of the correct answer.
2. a. Testimonial
b. Bandwagon
c. Glittering Generalities
d. Transfer
5. a. Bandwagon
b. Transfer
c. Glittering Generalities
d. Testimonial
V. Enrichment
Directions: Research about the biases made by authors in their materials or
written works.
Prepared by:
ELIAQUIM V. HENON
Teacher 1/TIC
Checked By: