PROPAGANDA

TECHNIQUES
QUARTER 3: LESSON
2
OBJECTIV 01 Analyze the
ES: intention of
words or
expressions
used in
propaganda
techniques.
02 Recall
propaganda
techniques.
 the spreading of information with
the purpose of influencing feelings
or actions
 it's not so important whether the PROPAGANDA
information is true or false or if the
cause is just or not – it’s all
propaganda
 always biased
 can be positive or negative
 PROPAGANDA

ELECTIO
N
 7 MOST
COMMON
PROPAGANDA
TECHNIQUES
01. NAME
CALLING

 trash-talking another
product or person
 used to make us reject
and condemn a
person or idea without
examining what the
label really means.
02.
GLITTERING
GENERALITI
ESwords of praise for a

product or person
 nice words like
goodness and
patriotism
 natural, organic,
scientific, ecological,
sustainable
03.
TRANSFER
 an appeal that helps a
person imagine
himself as part of a
picture
 when a symbol that
carries respect,
authority, sanction,
and prestige is used
along with an idea or
argument to make it
look more acceptable
04.
TESTIMONIAL
 a famous person
recommends a
product or a politician
 when some respected
celebrity claims that
an idea or product is
good
 used to convince us
without examining the
facts more carefully
05. PLAIN
FOLKS
a speaker convinces
that a product is good
because they are the
same ideas of vast
majority of people like
yourself
06. CARD
STACKING
 distortion of data, out
of context, cherry
picking
 stacking the cards in
favor of the product
 advertisers stress the
positive qualities and
ignore the negative
 used to convince the
audience by using
selected information
and not presenting the
complete story
07.
BANDWAGON
 tries to get the target
audience to jump on
board so as “not to
miss out” on what
everyone else is doing
 focuses on the target
audience’s desire to
be included