Republika ng Pilipinas

Department of Education
Region XI – Davao Region
Division of Davao del Sur
MALINAO National High School OF ARTS AND TRADE
LOWER MALINAO, PADADA, Davao del Sur
Email Address: malinao.nhs@deped.gov.ph

LESSON PLAN IN ENGLISH 8

I. Objectives

At the end of the lesson, the students should be able to:

1. identify the different propaganda techniques through the given
advertisement;
2. apply propaganda techniques in promoting a product; and
3. realize the importance of propaganda techniques in consumer
response.

Most Essential Learning Competency:

Analyze intention of words or expressions used in propaganda
techniques (EN8V-IIIg-26)

Integration:
Within Curriculum:
 Determine the relevance and the truthfulness of the ideas
presented in the material viewed (EN9VC-IVa-10)
Across Curriculum:
 Nasusuri ang mga salik na nakaaapekto sa pagkonsumo.
(AP9MKE -Ih – 16)
 Nasusuri ang isang pasyang ginawa batay sa gamit at tunguhin ng
isip at kilos-loob (EsP7PS-IIa5.2)
Pedagogical Approaches in Teaching English:

Subject Matter

Topic: Propaganda Techniques

Reference: English 8 Learner’s Material
Materials: Laptop, DPL Projector, Slide deck
Preliminaries:
a. Prayer
b. Greetings
C. Checking of Attendance
D. Review

II. Procedure

MOTIVATION/ACTIVITY:
ACTIVITY 1: YOUR TAGLINE
SOUNDS
FAMILIAR
 ACTIVITY
Activity 1: Your Tagline Sounds Familiar (10 minutes)

Activity Mechanics:
 The class will be divided into 4 groups.
 Each group will receive white board and a marker.
 The task of the group is to guess the name of the television commercial
based on the tagline that will be flashed on the screen.

TAGLINE T.V COMMERCIAL

“May Pasobra Dahil Special Ka”

“Batang may Laban”

 “Para kanino ka bumabangon?

“ Hanggang saan aabot ang 20 pesos

mo?”

“Bida ang saya”

“Better stain removal in one wash”

“Nasa kamay mo ang sarap ng

buhay”

“Love ko to!”

 Have you experienced buying these products?

 If yes, what are your reasons or considerations for buying these
products?
Integration:
 Nasusuri ang mga salik na nakaaapekto sa pagkonsumo. (AP9MKE
-Ih – 16)
  ANALYSIS
Activity # 2: Let’s Watch and Evaluate (15 minutes)

Processing Questions:
1. What did you observe in the presented commercial?
2. Does the commercial affect you in different ways?
3. What do you think is the purpose of the video that you have watched?
4. Did the commercial persuade/encourage you to buy or patronize
their product?
Integration:
 Determine the relevance and the truthfulness of the ideas presented
in the material viewed (EN9VC-IVa-10)

 ABSTRACTION
Activity # 3: MATCH ME (10 minutes)
Activity Mechanics:
1. The students will be in the same groupings.
2. Each group shall be given materials for the activity.
3. Each group shall match the items in column A and B.
Column A Column B
Definition Propaganda Techniques

_______1. You are attracted and A. Appeal to Fear

convinced to use a product or join an
activity because “everyone” is doing
it.
_______2. It uses ordinary people as B. Testimonial
endorsers to show that the product is
being used by usual persons.
 _______3. A famous person or C. Plain Folks
celebrity endorses the product to give
testimony and influence the people.
_______4. A technique that persuades D. Bandwagon
you to avail the product or service
because of the negative image it
creates against another product or
service.
_______5. It scares or frightens the E. Name Calling
consumers so that they will either
patronize or avoid the product or
service.
Processing Question:
 As a consumer, who buys goods and other products/services, what do
you think is the importance of knowing the propaganda techniques?

 APPLICATION
Activity 4: #LOVE LOCAL (15 minutes)
Activity Mechanics:
1. The students will be in the same groupings.
2. Each group will think of a local product from their respective
barangays that they can promote.
3. They will promote their local product based on the propaganda
technique that they will pick.
4. They will be given 5 minutes to prepare and 2 minutes to
present.
5. Each group will be graded based on the criteria below:

CRITERIA POINTS
Highlighting the propaganda 5
technique
Presentation and impact 5
Cooperation 5
TOTAL 15 points

III. Evaluation
Direction: Identify the type of propaganda technique used in the following
advertisements: Write the letter of your answer on ¼ sheet of paper.
 Plain Folks Testimonial Appeal to Fear

Bandwagon Name Calling

IV. Assignment
With the things you have learned today, write an essay on why do we
need not to buy or to buy a product even though it is a very famous one. Write
it on a one-half sheet of paper crosswise.