SCHOOL ROSARIO QUESADA INTEGRATED GRADE 12

LESSON NATIONAL HIGH SCHOOL LEVEL

PLAN TEACHER JEANNE PAULINE O. JULO LEARNING ENTREPRENEU
IN AREA RSHIP
ENTREPRENEURSHIP TEACHING QUARTER
March 19, 2024 THIRD
DATE AND 10:45 am – 11:45 am
TIME

I. OBJECTIVES At the end of the lesson, learners are expected to:

1. Understand the meaning of promotion;
2. Create their own strategic plan employing the promotional mix to make it
in demand; and
3. Realize the importance of promotion in every consumer.

A. CONTENT The learner demonstrates understanding of concepts, underlying principles, and processes
STANDARD of developing a business plan.
B. PERFORMANCE The learner independently or with his/her classmates presents an acceptable detailed
STANDARD business plan.

C. LEARNING
COMPETENCIES /
OBJECTIVES
II. CONTENT PROMOTION
III. LEARNING
RESOURCES
A.REFERENCES
1. Teacher’s Guide ADM Region VII Negros Oriental
2. Learner’s Material
3. Materials PowerPoint Presentation Pen Notebook
4. Additional
Materials from
Learning Resource
(LR) Portal
B. OTHER
LEARNING
REFERENCES
IV. PROCEDURES

I. Elicit Filipino value system is

characterized as an effect of
one's own culture by the
way people live their lives.
This refers to the collection
 of values or the structure of
values that majority of
Filipinos have traditionally
kept in their lives as
important as:
common beliefs, moral
principles, ethical standards,
etiquette, and cultural and
personal values that their
society encouraged them to
have.
Activity 1. Spelling with a Twist
Directions: The class will be divided into two groups. Each group will spell the product
being advertised by using any of the things they have (notebook, ID, ballpen, ruler,
pencil, etc.) as the teacher will play the audio of the commercial which can be seen in the
television. The group who will get first three correct answers will win.

II. Engage Activity 2. Can you guess it?

Directions: Below are different colors. Think of a particular product or company that
you can identify with each color. Write your answers in the box beside each color.
 Guide Question:
Based on your answer, why do you think color is important when you are going to
draw and design a logo product?

III. Explore Activity 3. Watch Mo ‘to

Directions: The teacher will present a video commercial. After watching the video, the
students will answer the guide questions.

Guide Questions:
1. Identify which promotional mix does Lactum focused on their marketing campaign.
2. Do you think their promotional campaign touched the lives of the viewers? Why or
why not?
3. Is your parent working? As you watched the promotional video, can you relate it in
your real-life situation? Can you share your experienced wherein your parent can’t come
to your school activities and how do you feel about it?
4. Which of the promotional mix is being highlighted and promoted as part of the
promotional video to achieve growth in sales?

Quick Trivia:
Did you know that Lactum 3+ has key nutrients for Brain, Immunity and Bones. Contains
high source of Iron and Iodine for the development and functioning of the brain. In
Science 7, IRON and IODINE can be seen in the periodic table of elements.

IV. Explain DISCUSSION OF THE LESSON- PROMOTIONAL MIX

Promotion is the fourth P in the Marketing Mix. Promotion refers to the complete
set of activities, which communicate the product, brand or service to the user. The
 idea is to create an awareness, attract and induce the consumers to buy the
product, in preference over others. The following are the most common medium
in promoting a product and this is called promotional mix.

Promotional Mix
1. Advertising
a. Radio
b. Television
c. Print
d. Electronic
e. Word of Mouth
f. Generic
2. Public Relations
3. Personal Selling
4. Sales Promotions
5. Direct Marketing

Activity 4. True or False

Directions: Write TRUE if the statement is correct and FALSE if not.
1. Promotion is the fourth P in the Marketing Mix.
2. Radio is not an example of advertisement in the promotional mix.
3. Direct marketing is a promotional method that involves presenting information
about your company, product, or service to your target customer without the use
of an advertising middleman.
4. One of the examples of sales promotion is personal selling.
5. Special pricing is used to offer consumers a lower price for a period of time or
to purchase in multiple quantities.

V. Elaborate Activity 5. Performance Task

Directions: Having the same group, learners will brainstorm and think of an
original product, your initial investment, how much you will sell it in the market,
compute for your profit, place or location of business, promotional tool to be
used, and their target market. Then, they will make a sketch of their product in
long bond paper. Each group will be given five minutes to do the activity.
Afterwards, they will present their work at the front.

Rubrics for Scoring:

Uniqueness 25%
Creativity 25%
Content 40%
Impact 10%
Total Score 100%
VI. Evaluate Activity 6. ASSESSMENT
Directions: Encircle the letter of the correct answer.
1. It refers to the complete set of activities, which communicate the product, brand or
service to the user.
A. Product B. Price C. Packaging D. Promotion
2. Which of the following is NOT an example of advertising in promotional mix?
A. Radio B. Television C. Personal Selling D. Word of Mouth
3. What do you call the article that features your company is not paid for. The reporter,
whether broadcast or print, writes about or films your company as a result of information
he or she received and researched?
A. Public Relations C. Promotional Campaign
 B. TV Commercial D. Personal Selling
4. This occurs when an individual salesperson sells a product, service or solution to a
client.
A. Public Relations C. Promotional Campaign
B. TV Commercial D. Personal Selling
5. It is any initiative undertaken by an organization to promote an increase in sales, usage
or trial of a product or service.
A. Free Gifts C. Special Pricing
B. Sales Promotion D. Direct Marketing
6. Which of the following is an example of sales promotion?
A. Customer Contest C. Advertising
B. Packaging D. Promotion
7. Which of the following is NOT an example of direct marketing?
A. Fliers B. Post Cards C. Coupons D. None of these
8. Which of the following belongs to the five stages of personal selling?
A. Prospecting C. Objection in handling
B. Sales Call D. All of these
9. It is used to offer consumers a lower price for a period of time or to purchase in
multiple quantities. For example, a retailer may offer a product that normally costs 35
pesos at a price of 3-for-100-pesos during the promotional period.
A. Customer Contest C. Special Pricing
B. Free Sample D. Free Trial
10. Which of the following offer the customer a chance to win prizes like cash or store
merchandise?
A. Customer Contest C. Special Pricing
B. Free Sample D. Free Trial

VII. Extend Activity 7.

Directions: Create a promotional video of the product that you made as a group. The
video must be 2-3minutes.
Rubrics for Scoring:
Uniqueness 25%
Creativity 25%
Content 40%
Impact 10%
Total Score 100%
V. REMARKS
VI. REFLECTION

A. No. of Learners
Who Earned 80% in
The Evaluation
B. No. of Learners Who
Require Additional For
Remediation Who
Scored Below 80%
C. Did The Remedial
Lessons Work? No. of
Learners Who Have
Caught up with The
Lesson.
D. No. of Learners
Who Continue to
Require Remediation
E. Which of My
 Strategies Worked
Well? Why Did These
Work?
F. What Difficulties
Did I Encounter Which
My Principal or
Supervisor Helped Me
Solved?
G. What Innovation or
Localized Materials
Did I Use / Discover
Which I Wish To Share
With Other Teachers?

Prepared by: Checked by:

Jeanne Pauline O. Julo Joane D. Galapati

Teacher I Teacher I/ SHS Coordinator

Noted by:

Democrito C. Cabile, Jr.

Head Teacher III