Lesson Plan in English 8

Date: February 5, 2024 (Mon)

I. OBJECTIVES:

A. Recognize propaganda techniques used

in a given text. 5.
B. Perform a short commercial .
C. Express their opinions on the
effectiveness of using different propaganda
techniques through questioning.
II. LEARNING CONTENT:
C. Presentation
PROPAGANDA TECHNIQUES
Direction: After knowing the logo, try to,
Concept: guess the products tagline or slogan.
⬜ Propaganda - refers to spreading of 1. "Just do it"
information using persuasive languages, in 2. "Para kanino ka bumabangon?"
which the intention is to influence people’s 3. "We find ways"
attitudes, beliefs, and behaviors. 4. " Music for everyone"
⬜
5. “Batang may laban”
Bandwagon, Testimonials, Transfer,
Repitition, Glittering Generalities, Name Self-Check
Calling Card Stack,
⬜ Are you familiar with those pictures?
MELCS: Analyze intention of words used in
propaganda techniques
⬜ Where do you often see those taglines
MELCS code: EN8Vlllg-26 and product?
Reference: https://youtu.be/LHAOSMlzT10?
featur e=shared ⬜ Have you bought the product based on its
way of advertising?
III. STRATEGIES:
⬜ Can you recall a specific advertisement
A. Daily Routine
that influenced your opinion about a
product? If yes, how did it impact your
⬜ Prayer decision to buy or not buy the product?
⬜ Greetings
D. Discussion of the Lesson
⬜ Checking of Attendance

⬜ Spelling
Propaganda refers to spreading of
information using persuasive languages, in
which the intention is to influence people’s
B. Motivation attitudes, beliefs, and behaviors. It is
common in advertisement, where creative
Direction: Guess the logo. strategies called propaganda techniques are
used. These techniques create a powerful
1. 2. impact in your mind that could shape your
opinion to believe on what it presented.
Propaganda techniques appear in different
forms like those in brochures, magazine,
billboards, newspaper, radio, television, and
● 3. 4. over the internet or social media. The
different types of propaganda techniques negative opinion about a person, group, or
are: set of beliefs or ideas.

Bandwagon- is a propaganda technique Example: Everyone knows that MSG is bad

that persuades everyone to do a certain
action because many other people are also
doing it. Phrases like, “join the crowd” or
“trending now”
Example: A soft drink advertisement is
showing a large number of people joyfully
drinking.
for your health so they dragged their
competitor down by informing consumers
that their product has MSG.
Questions/Discussion:
⬜ What is the purpose of propaganda?

Testimonial- is a propaganda technique that ⬜ In the propaganda techniques presented,

uses statements of approval from an
expert or a famous person or celebrities in
promoting a particular product/service.
Example: A sportsperson recommends a
brand of shoes. Generally, common people
consider celebrities and experts as reliable
source of a product’s quality.
Transfer – Transfer employs the use of
symbols, quotes or the images of famous
people to convey a message not necessarily
associated with them.
Example: A political candidate presents his
accomplishments to persuade people to vote
for him.
Repetition – is a propaganda technique
where the products name is repeated many
times through songs, chants or jingles.
which do you think is the most convincing
strategy to use in persuading the consumers
to buy a product? Why?
⬜ In the commercials you have watched in
the television, which propaganda technique is
mostly used in advertisements? Do you think
it’s effective to convince the audience?
⬜ Why do you think company pays famous
celebrity endorsers to promote their product?
E. Activity
1. Individual Activity

Example: My milk tea, your milk tea, it is
everybody’s milk tea.
Glittering generalities – is a propaganda
technique that is often vague but presents
positive ideas like those found in slogan or
posters. Glittering generalities can be also
the tag lines found after names of brands.
Direction: Study the images below.
Write the propaganda technique suited to
each illustration. (Bandwagon, transfer,
testimonial, glittering generalities,
repetition, card stacking, name calling).

Example: think before you click, there is no

place like home, etc.

Card-Stacking – is a propaganda technique

wherein the advertisers stress the Positive
qualities of the product and ignore its
negative side.

Example: A product that claims “100% all-

natural” contents. It implies that it is better
than other products in the market because
they do not contain artificial food additives.

Name-Calling – is a propaganda technique

which invoke fear in those exposed to the
propaganda, resulting in the formation of a
 IV. AGREEMENT

Direction: List five advertised products and

their corresponding taglines on the table.
2. Group Activity - Advertisement Look for advertisements from available
resources like television, radio,
Direction: Students will be divided into 5 newspapers, or posters. Do this on a small
groups. Each group will choose a thing notebook.
inside their bag and they are going to
create a short commercial to promote it. It
should be creative to be able to persuade
their classmates to choose their product.
Each group will draw lots on what
Propaganda technique they are going to
use to promote it.

Rubrics

Persuasiveness and Effectiveness- 25

Delivery (Voice, gestures) – 25
Relevance of the message - 25
Creativity and Originality – 15
Participation – 10
Total of 100 pts.
F. Valuing.

⬜ What do you think is the importance of

knowing these propaganda techniques?
⬜ Do you think it is effective to you use
these different propaganda techniques if
you are a seller? Why or why not?
G. Evaluation

Direction: Choose the correct

propaganda technique described in each
statement.
Bandwagon, Testimonial, Card-Stacking,
Name-calling, Transfer, Repetition, Glittering
Generalities
1. Advertisers emphasize only the positive
aspects of their product, ignoring any negative
qualities.
2. An advertisement portrays a rival political
candidate in a negative light to influence public
opinion.
3. The same slogan is repeated several times in
a commercial to make it memorable to viewers.
4. A product advertisement features celebrities
endorsing the product, claiming it changed their
lives.
5. An advertisement encourages people to buy a
product because "everyone else is using it."