• Determine

propaganda and its

characteristics.
• Classify propaganda

PROPAGANDA techniques employed

in different texts.

TECHNIQUES
• Analyze the message
embedded in different
texts employing
propaganda
English 8, Quarter 3, Week 2 techniques.
Kristiane Mae A. Zabala
• Utilize propaganda
techniques in
advocating gratitude
as a virtue to live by.
1. Soft Soap •This is the use of
flattery or insincere
compliments
designed to get the
audience on the side
Ask yourself: of the speaker.
Are the word or phrase
being told to you is
true?
 • This is the use of common
2. Plain Folks people to sell or to
promote a product or
service.

• Advertisements appear to
associate a person or
group of individuals to be
Ask yourself: one of common people or
Can I trust the person who the masses.
is speaking or acting? What
are the person’s motives?
3. Repetition •An idea, word,
product, phrase or
name being
repeated in an
attempt to make it
stuck in the head or
Ask yourself: be remembered by
its audience.
Is it relevant?
4. Transfer
• An appeal that helps a person
imagine himself as part of a picture. It
is when a symbol that carries respect,
authority, sanction, and prestige is
used along with an idea or argument
to make it look more acceptable.
• It is also known as association in
advertising. It projects positive or
negative qualities of a person, entity,
Ask yourself: object, or value to another to make
the second more acceptable or
What is the image discredit it.
trying to get me to feel?
 • Opposite of plain folk
5. Testimonial technique.

• This is a technique
wherein a famous or
seemingly authoritative
person (doctors, teachers,
Ask yourself: etc) recommends a
Is this person actually product or service and
an expert about this
vouches for its value.
product or idea?
 • This is a technique that
6. Bandwagon persuades people by
showing them that
everyone else are doing the
same thing.

• It also implies that one must

Ask yourself: accept or reject an idea
Does the message provide because everyone else is
reasons for joining the accepting or rejecting it.
group?
7. Name-calling
• The most obvious type of
Ask yourself:
Who is being called what? Is
there a real connection the
between the names and the
person/idea being attacked?
• The use of names that evoke
fear or hatred in its viewer.
name-calling involves bad
names such as racist,
dictator, terrorist, rebel,
protester, idiot, liar and
monster.
8. Loaded • This technique uses
Words/Emotional word/s in attempting to
influence an audience by
Words using emotional appeal.

• It cannot be supported
Ask yourself: by concrete evidences.
Are the emotions
induced real?
9. Simplification • This is used to reduce
crucial issues to basic
ideas and packages them
with catchy slogans and
images.

Ask yourself: • It usually targets

Do they really resolve uninformed readers or
the issue thoroughly?
customers.
10. Card Stacking
Ask yourself:
Are facts being changed or left
out? What other pieces of
information do I need to make
an informed decision?
•This is a technique
that shows the
product’s best
features, tells half-
truths, and omits its
potential problems.
 • This is the use of words or
11. Glittering ideas that evoke a positive
emotional response from an
Generalities audience.

• Virtue words are often used.

• For better effect, brands

Ask yourself: appear to use hyperboles,
What do these slogans or metaphors, or lyrical phrases
catchphrases really mean?
to attract more attention.
 Propaganda
It is a form of communication that is aimed at
influencing the attitudes, perspectives and
emotions of people or communities toward
some cause or position by presenting only one
side of an argument.

It is usually repeated and presented over a wide

variety of media in order to attract the interests
of a greater majority.
What are the common characteristics of propaganda?

It activates strong emotions.

It simplifies information.
It appeals to the hopes, fears, and dreams of a targeted audience.

It attacks opponents.
Renee Hobbs (2020)
1. A beach resort has its poster
with a picture of a beautiful view
and a tagline that says,
“Experience real paradise!,”
designed to attract tourists.
GLITTERING GENERALITIES
2. A political candidate is
labelling his opponent a
“corrupt leader”.
NAME CALLING
 3. A common family is shown
in an advertisement happily
or excitedly having noodles
for their dinner.
PLAIN FOLKS
 4. A seller of a handbag says
to the customer, “You’ll look
elegant with this bag on you!”
SOFT SOAP
 5. A make-up brand says that its
products will make you look young
and beautiful but it doesn’t tell you
the possible side effects of the
chemicals in products do to your skin.
CARD STACKING
 6. An avid fan feels good
about herself as she uses the
shampoo patronized by her
favorite model endorser.
TESTIMONIAL
7. A student argues to his teacher that it is better to
submit his project very late than never submitting
it at all. The student contends that it is a lesser evil
to do so. However, the manner of the student
seems off since he is just playful talking to the
teacher about it even if the situation is a serious
matter in school.
SIMPLIFICATION
8. Maria has doubts about buying
products online, but since most of her
friends are doing it, she dismisses her
doubts and went ahead to buy some
products online.
BANDWAGON
 9. A leader in his speech says,
“We are making a tremendous
progress in our economy,” but he
did not discuss facts nor present
statistics to support his claim.
LOADED WORDS/EMOTIONAL
WORDS
 10. Holding a toothpaste, a
beauty queen smiles and tells
everyone that the product can
really whiten teeth and
freshen one’s breath.
TESTIMONIAL