Professional Documents
Culture Documents
Example:
BIASED FOR
Unbiased Statement
Filipinos are the best English speakers all
Fair judgement
throughout Asia.
Reasonable
BIASED AGAINST
Supported with evidence
Objective statement
We will never gain any benefit from playing audience. Virtue words are often
mobile games. used.
Example:
PROPAGANDA TECHNIQUES
3. Testimonial
This technique uses of a well-
What is propaganda technique? known, respected people to endorse
It is a form of communication that is a product or service.
aimed at influencing the attitudes, When a famous person or a
perspectives and emotions of celebrity endorses a certain view,
people or communities toward some they testify to the idea or the
cause or position by presenting only product.
one side of an argument. It is Example:
intended to make consumers accept
or approve something without
looking closely at evidences.
2. Glittering Generalities
It is an act of referring to words or 5. Name-Calling
ideas that evoke a positive The techniques refer to the use
emotional response from an of names that evoke fear or
hatred in the viewer by linking a
person or idea or product with a
negative symbol.
This may be considered trash-
talking another product or
person.
6. Transfer
This propaganda technique
refers to an act of relating
something or someone we like
or respect with a product.
Symbols are constantly used in
this form to associate with the
product or idea.
Example: 9. Simplification
This is used to reduce crucial issues
to basic ideas and packages them
with catchy slogans and images. It
usually targets uninformed readers
or customers.
Example:
7. Bandwagon
This propaganda is about
influencing people by telling
them how everyone is using the
same product or is true to the
same ideology.
"Everyone else is taking. Join the
crowd "
Example: 10. Soft Soap
This is the use of flattery or social issue under the following
insincere compliments designed to circumstances:
get the audience on the side of the The issue involves people in
speaker. the society.
Example: A seller of a handbag says to the The public, as a whole,
customer, “You’ll look elegant with this bag recognizes the situation as a
on you!” huge problem.
A large segment of the
MORAL, SOCIAL, AND ECONOMIC population sees the
situation. as a valid concern
ISSUES
The situation can be
alleviated through the joint
actions of the citizens.
Moral Issues
Example:
These are situations or actions that
Use of Drugs
do not conform to the shared norms
Overpopulation
and values, culture, and beliefs
Poverty
distinguished by a certain
community or social setting.
Economic Issues
Economic issues are situations that
AN ISSUE BECOMES A MORAL ISSUE
reflect the scarcity of resources
WHEN..
which are deemed insufficient to
It is against the values, beliefs, and
satisfy human wants and needs.
preferences of the people in the
An issue becomes an economic issue
society.
under the following circumstances:
It involves behavior patterns that
o It involves inflation or the
bring the individual repeatedly into
increase of price of basic
conflict with the society.
commodities and services
It involves actions which have the
affecting a large number of
potential to harm others or the
people.
persons themselves.
o It involves an increase of
Example:
unemployment or not having
Abortion
a job to earn ones living.
Stealing
o It involves poverty caused by
Premarital Sex
underlying factors such as
lack of education, cultural
Social Issues
and religious discrimination,
Social issues prevent the society
overpopulation,
from functioning at the most
unemployment and
desirable level. An issue becomes a
corruption.
Example: biographies, auto-biographies,
Poverty and interviews.
Unemployment
Inflation B. PROSE AND POETRY
I. PROSE
comes from the Latin ―prosa
oratio, which means
straightforward most common
form of writing, used in both
fiction and non-fiction.
verbal or written language that
follows the natural flow of
LITERATURE speech
Prose comprises of full
grammatical sentences, which
What is literature? consist of paragraphs, and
It is derived from the Latin word forgoes aesthetic appeal in favor
litaritura/litteratura which means of clear, straightforward
“writing formed with letters.” language.
It refers to a body of written works PROSE
such as poetry, novels, history, 1. Short Story
biography, and essays that reflects 2. Novel
the background of a certain culture. 3. Drama
4. Essay
Types Of Literature
A. FICTION AND NON-FICTION II. POETRY
I. Fiction based on the interplay of words
It is a type of literature that is a and rhythm employs rhyme and
product of a writer’s imagination. It meter.
can be inspired by actual or Words are strung together to
completely made-up events. form sounds, images, and ideas
Example: that might be too complex or
Jurassic Park abstract to describe directly.
Hunger Games
Harry Potter POETRY
II. Non-Fiction 1. Lyric Poetry
It is a type of literature that is 2. Narrative Poetry
based on facts. It is a writing 3. Dramatic Poetry
about real people, places, and
events which include Culture, Heritage, and Diversity
Culture
characteristics and knowledge of a saving Sita and winning the battle against
particular group of people, Ravana.
encompassing language, religion, Ravana is considered as the main
cuisine, social habits, music, and antagonist of the story Ramayana.
arts.
2. Setting
Heritage
It refers to the time and place in
legacy from the past, what we live
which the action of the story
with today, and what we pass on to
happens.
future generation
Time, Place, Weather, Mood
2. Comparing
also, as well, alike, similarly
Example: Sleeping early makes me feel
Subordinating Conjunctions relax; also, makes me active for the next
The clause beginning with the day.
subordinating conjunction is always
the subordinate clause, which 3. Contrasting
depends on the main clause and at the same time, in contrast, in
cannot exist without it. spite of, on the other hand even if
TIME Example: I wanted to finish answering
before, after, until/till, when, as my activity in this module; even if, it
soon as, whenever, while takes longer time to do it.
Example: The baby cries whenever he feels
hungry. 4. Emphasizing
certainly, definitely, indeed, in accordingly, as a result,
fact consequently, for that reason,
Example: Following health protocols hence, thus, therefore, the
is; indeed, very important for us to consequence of, that is
be safe.
10. To Signal Place and Time
5. Giving Example above, behind, below, beyond,
for/as an example, for instance, here, there, to the right (left),
in other words, namely, such as nearby, opposite, on the other
Example: There are different side, in the background, directly
symptoms of COVID19; namely, ahead, along the wall, as you
cough, fever and sore throat. turn right, at the tip, across the
hall, at this point, adjacent to
6. Showing Equality
as … as, both … and, either … or, SUBJECT-VERB AGREEMENT
neither … nor, not only … but
also
Example: Neither the minors nor the senior Subject-verb agreement means that
citizens are allowed to go out during the a subject and its verb must be both
pandemic. singular or both plural:
V. ADVERB
o If you use ADVERB in
the first part of the