LANGUAGE OF RESEARCH,

CAMPAIGNS AND ADVOCACIES

 MATCH UP…
GREETINGS COUNTRY
Encantada/ Encantado India
Nin Hao Philippines
Bonjour Argentina
Namaste Sri Lanka
Ohayo China
Salaam Middle East
Kumusta France
Selamat Japan
Aybowan Thailand
Sawasdi Ka Malaysia
Hey USA
 DEFINITIONS

RESEARCH CAMPAIGN ADVOCACY

Careful and detailed study Planned set of activities Activities that argue,
into a specific problem, that people carry out to plead, support or favor a
concern or issue using the attain a certain goal or certain cause
scientific method objective
 PURPOSE:

RESEARCH CAMPAIGN ADVOCACY

To communicate To excite, persuade, and/or To influence decision making
discussions and present motivate listeners, especially with issues involving
social, political, environmental
corresponding findings for convincing them to adhere and economic perspectives
variables studied to the speaker’s ideas
 LANGUAGE:

RESEARCH CAMPAIGN ADVOCACY

Make use of academic and Employ strong and Present strong points that
persuasive language. emphasized persuasive may either support or
language contradict existing policies
and legal mandates
 THE RESEARCH PROCESS…
• Research starts with a question or a problem. Researchers first find out
what others have already learned about the subject.
• If the question has not been fully answered, they figure out a way to get
more information. They may do further observations or perform an
experiment to test their idea.
• Next, they analyze the data (information) they have collected. Then they
publish their procedures, data, and conclusions. This allows other
scientists to repeat the experiments and double-check the conclusions.
 TERMINOLOGIES IN RESEARCH
Terms Definition
Design – it is to plan (or a plan of) how something will be made or done.
Data – these are collected facts or information.
Significance - these are important data and meaningful findings in a research.
Evidence - observations or information that can help solve a crime or show
whether something is true or false.
Treatment - it is the course of action designed for research
Experiment - it is a test to see what happens when all factors (variables) but one is
controlled.
Conclusion - it is a summary of what has been learned or shown at the end of a
study.
 5 DIMENSIONS OF A CAMPAIGN
• Awareness Raising – this is intended to make the problem to be addressed known by the general public.
• Research – another dimension that is based on research, since it provides the necessary knowledge to take action.
• Social Mobilization – these are used by grassroots-based social movements, but also as a tool for the elite and the
state itself.
- involves a lot of different groups like, civic organizations, religions, and actions of members of institutions
like, mass meetings, processions, and demonstrations.
• Training – it is the process focused on a clear and specific target.
- it further develops the contents, but also the scope and the vision.
- it runs in a mid-term and long-term scenario to get in-depth into the topic.
- it completes the information-understanding cycle.
• Lobbying – it is an act to influence decisions made by officials in the government.
- it is very effective since it points directly to the legislator and regulatory agencies.
• SELF – ADVOCACY
• To speak up and ask for what you need.
• Self-advocacy helps you take charge of your life and be more independent
• ACCOMMODATIONS
• Changes that can be made that will help you succeed or reach your goals
COMMON LANGUAGE- PERSUASION
 WHAT IS PERSUASION?
• Convincing others to change their point of
view, agree to a commitment , purchase a
product or service, or take a course of action
 Involving the
Rhetorical readers
questions
Emotive
language
Persuasion
Using evidence (Language,
Features,
Modal Verbs
devices)
Repetition

Adjective and association

Adverbs
 EMOTIVE LANGUAGE

• Involves the use of words that evoke emotions and make people feel a certain way
• commonly used technique when writing headlines in newspapers or delivering speeches
Sentence 1:The robbers brutally murdered the poor victim after looting his all belongings.

Sentence 2: The robbers killed a man after looting him.

 MODAL VERBS
• The use of words that express modality or how likely something is going to happen helps
adjust the level of certainty of events to suit arguments.
Mother Earth: Handle with Care
By: Patricia Ann Maglaya
Recently, a typhoon devastated some parts of the Philippines that caused severe floods, damage to
infrastructures, and deaths. Many people suffered a lot during and after the typhoon. Cagayan was tremendously
affected by the typhoon. Communities submerged by destructive flash floods, and the residents faced with
concerns because of the ongoing COVID-19 health crisis.
As a concerned citizen, we should do something. It’s never too late for an action. We must take care of our
environment and be responsible. We can start by planting tree, recycling, disposing wastes properly, and
reducing the use of plastics that has a huge effect in the environment. by these simple actions, we could save
many lives.
 INVOLVING THE READER
• This is done through the use of personal pronoun like you, your, we, our, and
indicative words like together.

“If you don’t use your power for positive change, you are indeed part of the
problem.”
 RHETORICAL QUESTIONS
• questions that are not supposed to be answered. Instead, they are asked for effect, to
illustrate a point or let the reader think.

Examples:
“What time do you call this?”
“Who wouldn’t want to be a millinaire?”
“Do we really want our planet to survive?”
“Wouldn’t you feel happy if this pandemic finally ends?”
 USING EVIDENCE
• involves the use of facts, figures, or quotes from the experts to highlight the writer’s
authority and make the arguments presented more convincing

The World Health Organization reported 2,803, 213 confirmed cases of

COVID-19 in the Philippines from January 2020 to November 2021 with 44, 430
deaths. Meanwhile as of October 27, 2021, a total of 58, 212, 187 vaccine doses
have been administered.
 REPETITION
• This technique involves repeating keywords, phrases, or ideas o appeal
to the readers.

“Almost nothing was more annoying than having our wasted time
wasted on something not worth wasting.”
 ADJECTIVES AND ADVERBS
• using carefully selected adjectives and adverbs makes it possible for the writer to influence
how the readers feel.

School uniforms should be mandatory for all students for s number of reasons.
First, they make everyone equal. In this way, the “rich” kids are on the same level
as the poor ones. In addition, getting ready for school can be much faster and
easier. Many kids waste time choosing what to wear to school and they are often
unhappy with their final choices. Most importantly, some studies show that
school uniforms make students perform better. Many people might say that
uniforms take away personal freedom, but I believe that the benefits are stronger
than the drawbacks.
 ASSOCIATION
• This technique tries to link an object or an idea with something already
liked or desired by the target audience such as wealth, success, pleasure,
security.
Examples:
Vote for cleaner air. Vote for Juan Dela Cruz as President.
 BANDWAGON
• persuasion technique that makes the audience believe the idea that
‘everyone is doing it” or that everyone likes something.

• “Everyone is voting for Juan Dela Cruz, so definitely he is the best

presidential candidate.”
 EXPERTS
• this means relying on expert advice from trusted people like doctors, scientists, and other
professionals for things that the audience do not know.

According to the Centers for Disease Control and Prevention (CDC),

people with allergies to certain foods, insects, latex, and other common
allergens can safely receive the COVID-19 vaccine. Those with a
history of severe allergic reaction (anaphylaxis) to injectables or other
vaccines should discuss the vaccination with their doctor, who can
evaluate and assess their risk.