Language of Research,

Campaign, and Advocacy

 Language of
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Research
 Language of Research

What is Research?
Research is a systematic
investigation and a study of
materials and sources to establish
facts and reach new conclusion.
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 Language of Research

What is a Literal language?

Literal language means exactly what it says.
It does not use figures of speech. Instead, it
uses the actual meaning of words or phrases
in their exact sense.

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 Language of Research
You may consider using literal language when
writing a research paper on the effectiveness
of misting machine for corona virus
disinfection. In this case, the use of precise
language would be the best option. Authors
use literal language when they want to get their
point in a direct manner

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 Language of Research

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 Language of Advocacy
What is an Advocacy?
 Advocacy is an active promotion
of a cause or principle.
 Advocacy involves actions that
lead to a selected goal.

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 Language of Advocacy

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 Language of Advocacy
The statements below speak about an environmental
issue which has become a perennial problem in the
country.
Advocacy #1
Let’s Educate everyone to practice Proper Waste
Management
Advocacy #2
Proper Waste Management is best done with
multitude hands and minds.
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 Language of Advocacy

1.Let us weave together the bright future of our youth

through wider
opportunities.
2. Feed the hungry to stop starvation.
3. Educate the young minds to create a better world.
4. Equal opportunities to all; stop discrimination.
5. We heal as one; let’s do our part

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 Language of Campaign

What is a Campaign?
It refers to a set of organized activities designed to
influence policies and practices to achieve lasting
change. Campaign always goes beyond just influencing
policies and practices and always seeks to engage the
public in taking action and creating broader movement
for change.

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 Language of Campaign

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 Language of Campaign

1. “Stay at home, Be like a Hero”

2. “Protect Your Self, Protect your Family”
3. “Make the right Planet to Live in”
4. “Fight Against Illegal Drugs, Be a Catalyst
of Change”
5. “Education is the ladder to success.”

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 What are the differences
on the use of language in
research, campaign, and
advocacy?
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 In writing research, literal language is used. Look at
the following example:
“Based on the findings of the study, it is concluded
that generally, the parents’ involvement is significantly
related to academic performance of the pupils and
therefore establishes the need to develop a Parental
Involvement Program Framework that will intensify
parents’ involvement.
(Padrones, 2011)
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 Now we have more
examples of a text form which is an
advocacy.
a. ‘Plant tress to sustain life.” (This
is an advocacy in literalform.)
b. “Read a book. Save a soul.” (This
is an advocacy in figurative form.)
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 We are now going to have examples of a
campaign. a. “Be There For Someone Else.
Give Blood, Save Life.” (This is a campaign
in literal form.) b. “Heart for the poor.” (This
is a campaign in figurative form
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 THANK YOU! 

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