Types of Campaign

1.Civil society campaign

2.Political campaign
3.Advertising campaign
Paint that lasts a lifetime. Almost
 comes from the Latin
“advocare”

and

literally means
“to call out for support”
Types of Advocacy

1.Mass Advocacy
2.Media Advocacy
3.Health Advocacy
4.Self-Advocacy
What do they language do they have in
common?
Persuasion
LANGUAGE
DEVICES

OR

PERSUASIVE
TECHNIQUES
 TYPE MODAL VERBS
ABILITY Can, Could
PERMISSION Can, Could, May
ADVICE Should
OBLIGATION Must , Have to
POSSIBILITY Might, May, Could, Can
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Feelings