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Let’s Learn

At the end of this module, you are expected to:

• identify the common propaganda techniques used in advertising.

Let’s Try

When buying goods in the store, what are the things you should consider? Write them on the
arrows.

Let’s Recall

Write YES if the following is a right of a consumer, and NO if it is not.

1. Right to choose
2. Right to be heard
3. Right to be informed
4. Right to remedy
5. Right to environmental health

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 Alternatively, you may answer these questions online! Use this link
Put your score here
on your cellphone, laptop or desktop:

https://docs.google.com/forms/d/1NQDMd74eksscDl4jOO8hEe0XoIemsk36MTJPLTrmIvg/edi
t?usp=sharing

Let’s Explore

1. What do the images above have in common?

2. Where can we usually see them?

Let’s Elaborate

What is a propaganda?
A propaganda is a widespread of ideas, information and even distorted facts for the purpose
of leading the audience to think or behave in a certain manner. Commercial advertising in nature
is a propaganda since it proclaims deceptive claims about a product or service regarding its price,
quality and purpose.

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What are the most commonly used propaganda techniques?
Different propaganda techniques are methods and approaches used to manipulate the
consumers, reasons and emotions, and to induce the audience to believe in something or someone.
These are strategies by the companies to make their sales and profits increase.
Propaganda Technique Description
Testimonial Using big personalities such
as experts and celebrities to
endorse a product.

Bandwagon Appeals attempt to persuade

the target audience to join n
and take the course of action
that “everyone else is
taking”.
Rewards A type of propaganda in
which the customer gets
another product or the same
product twice for the
purchase of the original
product.
Transfer A technique used to stir the
emotions of the audience to
win their approval. This is
done by employing symbols
that the viewers cherish and
honor.

Plain Folk Using ordinary people or

trying to sound ordinary to
sell something.

Glittering Generalities Using language and values

deeply associated with the
audience without supporting
information and reason.
Common notions used are
family values, peace, love
and freedom.

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 Let’s Dig In

Identify if what propaganda technique is used in the following. Write testimonial, bandwagon,
rewards, transfer, plain folk, or glittering generalities. Write your answer on the blank
provided.
_______________ 1. Uses ordinary people or trying to sound ordinary to sell something.

_______________ 2. Used to stir the emotions of the audience to win their approval. This is
done by employing symbols that the viewers cherish and honor.
________________3. Using language and values deeply associated with the audience without
supporting information and reason.
________________4. Uses big personalities such as experts and celebrities to endorse a product.
________________5. Appeals attempt to persuade the target audience to join n and take the
course of action that “everyone else is taking”.

Let’s Remember

REMEMBER:
A propaganda is a widespread of ideas, information and even distorted
facts for the purpose of leading the audience to think or behave in a certain
manner.

The different propaganda techniques are testimonial, bandwagon,

rewards, transfer, plain folk, and glittering generalities.

Let’s Apply

Identify the propaganda technique used in each of the following. Write testimonial,
bandwagon, rewards, transfer, plain folk, or glittering generalities.

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 1. 4.

2. 5.

3.

Let’s Evaluate

Write YES on the space before each number if the following is a technique in propaganda, and
NO if it is not.
1. Advertisement

2. Bandwagon

3. Plain Folk

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 4. Rewards

5. Freebies

Alternatively, you may answer these questions online! Use this link Put your score
on your cellphone, laptop or desktop: here

https://docs.google.com/forms/d/1Mgt0goQTkqgcIvm6SMAAz7o0MCGAjRotkH_vChIWUCo/
edit?usp=sharing

Let’s Extend

Identify the propaganda technique used in each of the following. Write testimonial,
bandwagon, rewards, transfer, plain folk, or glittering generalities.

1. 4.

2. 5.

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 3.

References
• The 21st Century MAPEH in ACTION 6.Copyright 2016 Rex Book Store, Inc. 856 Nicanor
Reyes Sr. St. Sampaloc Manila, Philippines

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 Development Team of the Module

Writers: CAROLINE O. ALPINO

JOSEFINO V. PANTE IV
Editors:
Content Evaluator: GLADYS XZIERA D. RAMOS
Language Evaluator: DENNIS C. SANTOS
Reviewers: MICHEL V. ANDALIS

Illustrator: MA. CRISTINA M. JAVIER

Layout Artist: MA. CRISTINA M. JAVIER
Management Team: DR. MARGARITO B. MATERUM, SDS
DR. GEORGE P. TIZON, SGOD Chief
DR. ELLERY G. QUINTIA, CID Chief
MR. SHOJI G. GERONA, EPS – MAPEH
DR DAISY L. MATAAC, EPS – LRMS/ALS

For inquiries, please write or call:

Schools Division of Taguig City and Pateros, Upper Bicutan Taguig City

Telefax: 8384251

Email Address: sdo.tapat@deped.gov.ph