Instructions:

Divide the class into FOUR groups

Assign a leader in your group

Prepare your bags (and all things inside of it :D)

The group leader will find and choose one thing that he/she can see

inside your bag

Further instructions? Let me share it verbally.

Intended outputs:
Product Presentation

Jingle

Poster campaign
Intended outputs:
Product Presentation
1. This is a roleplay task. Come up with a
storyline that primarily promotes your product.
2. The roleplay should be 3-6 minutes ONLY
Intended outputs:
Jingle
1. After the roleplay, you must present your jingle
simultaneously.
2. Promotion of your product is the sole purpose of
your jingle
3. Musical accompaniment is allowed (Instruments/
Background music)
4. The jingle should be 2-3 minutes ONLY
The Art of Selling Your
Ideas and Convincing
Your Audience
At the end of the discussion, the students should
be able to:
1. Explain the basic concepts in selling ideas, convincing audience,
and launching a campaign;
2. Identify the process in conditioning the target audience so as to
convince them;
3. Acquire skills in selling ideas and convincing a target audience;
and
4. Apply learned principles and concepts in critiquing sample
campaigns.
 It is crucial to master the art of selling your ideas and
convincing your audience. Hence, your ultimate goal
when you communicate with people verbally and non-
verbally as an author or a speaker is to
persuade/convince them. But how would you be able to
know if you were able to convince your
readers/audience?

Your audience must have been convinced when they

consider, support, promote, use, and apply the ideas you
are sharing or the products you are selling.
Key Points in Selling Ideas
1. Know what you are talking about
---mastering the subject matter

2. Prepare-
---By failing to prepare, you’re preparing to
fail. –Benjamin Franklin

3. Anticipate the needs, questions,

concerns, and expectations of your
audience.
---be responsive and solution-oriented
 When selling an idea, consider the…

• Drawbacks to avoid people feel that they are

cheated and shortchanged.
• Awareness of the audience about the
constraints.

This may have an impact on your

trustworthiness and credibility.
 When selling a product…

• Emphasize the benefits of the

product.
• Identify the limitations of the
product.
• Apply the principle of integrity.
✓ Emphasize the
benefits of the
product.
✓ Identify the limitations of the product.

✓ In some people, Vitamin C

might cause nausea,
stomach cramps,
headache, and other side
effects.
✓ Intake of amounts higher
than 2000 mg daily are
possibly unsafe and may
cause a lot of side effects.
Apply the principle of integrity.

“Communication is vital to outstanding service…

And in order to communicate,
you’ll first have to win TRUST.”
 Know and use the language they are most
comfortable with. Consider the following…

1. Take into account the culture of the audience.

2. Know and understand who you are talking to and
establish rapport with them.
3. Find a common ground that will help you create ties with them.
4. Present your ideas persuasively, acknowledge their
limitations, give your audience to weigh the pros and cons and
allow them to draw conclusions for themselves.
After presenting your ideas, observe the
following rules/standards:

1. Let your audience breath and think

about it.
2. Give them time to let the ideas sink in.
3. Simply let them know that you are right
there if they need further information or
guidance on the matter.
LAUNCHING A CAMPAIGN
• Campaign is an organized effort which seeks to
influence the decision making progress within a
specific group or audience and which may further
make the audience accept your claims/views.
• It is a way of creating a level of trust and
understanding; thus, making the audience feel
comfortable and relaxed
When launching a campaign, focus on the following
elements to be considered.

1.Theme or topic –basis for developing campaign materials and

endoursers
Example: “Unity in Diversity”
2.Materials –instruments/media to present particular issue, topic,
product is communicated or disseminated.
Examples: posters, videos, radio broadcast, TV, multimodal materials,
etc.
When launching a campaign, focus on the following
elements to be considered.

3. Campaign Endorsers – these could be technology or famous

persons that have strong appeal to attract/convince the
audience so as to “BUY” the idea/product you are selling.
Example: Icons and celebrities who can best represent the campaign
4. Campaign duration – this refers to how long should the campaign
be undertaken. Campaign duration depends on the length of the
project and other factors; e.g. is budget.
 How to Make a Campaign Poster
1.Launch Canva
Open the Canva app or launch a new web page. If you’re new to Canva, sign up using
your Google or Facebook account. Otherwise, just log in. After that, type “campaign
poster” using the search tool to start designing.

2. Choose a template
Don’t want to start from scratch? No problem. You can browse hundreds of campaign
poster templates for any theme that fit what you’re looking for. Use the search tool to
filter by color scheme, layout, or style.

3. Experiment with features

Access professionally designed stock photos, illustrations, images and other graphics.
Use the drag-and-drop tool to move design elements and layouts and transform your
election, awareness, or environment campaigns.
4. Customize your design
Personalizing your campaign poster design is easy. Upload your
photos, branding elements, charts, and other graphics to fill out
your design. Don’t forget to stick to your campaign goal or
mission!

5. Share or print
Once your campaign posters are finished, it’s time to share them
with the world. You can post them online directly through social
media, share them via email or make high-quality prints with
Canva Print.
Example of Poster Campaign
Examples of Poster Campaign
 Seven Steps to Start a Campaign
1. Assess Marketing Communication Opportunities
Essential questions to ask…
• Who is your message going out to?
• Who are the current users, influencers among individuals, decision-makers, groups, or
the general public?
2. Consider the Communication Channels to be Used
Essential questions to ask…
• Will you use personal communication channels such as face to face meeting,
telephone contact, or perhaps a personal sales presentation?
• Or will it be nonpersonal communication such as newspapers, magazines, or direct
mail work better?
3. Determine Your Objectives
These objectives must be stated, measurable, and appropriate to the
phase of market development.
4. Determine Your Promotion Mix
The allocation of resources to sales promotion, advertising, publicity, and,
personal selling. There must be an awareness among the buyers for the
promotional campaign to succeed.
5. Develop Your Promotional Message
Have an extensive communication with the team and focus on the content,
appeal, structure, format, and source of the message. Create a message
that has great appeal to the audience.
6. Develop the Promotion Budget
• Determine the total promotion budget.
• Determine cost breakdowns per territory and promotional mix elements.
• Determine the break down allocations and the affordability, percent of sales,
and competitive parity.
7. Determine Campaign Effectiveness
• Promotional plan must be formally defined in a written document.
• This document should include situation analysis, copy platform, timetables
for effective integration of promotional elements with elements in your
marketing mix.
• There is a need to determine how to measure the effectiveness once it is
implemented.
• Assess if the objectives were met.