propaganda

strategies
 lesson objectives
Define Propaganda and determine the issue
and stand presented in the propaganda
strategies
Create advertisements that will convince the
consumers to buy product using the different
propaganda strategies.
Accurately identify the strategy used in each of
the propagandas
What is
propaganda?
 Propaganda

Propaganda is to publicly
promote something: information
put out by an organization or
government to promote a policy.
idea, or cause misleading
publicity: deceptive or distorted
information that is systematically
spread.
Basic
Propaganda
Strategies
1. Bandwagon
- Persuading consumers by
telling them that others are
doing the same thing.

This common propaganda

method is when the speaker
tries to convince us to
accept their point of view or
else we will miss out on
something really good.
2. Testimonial
When a product is sold by using
words from famous people or
authority figures.

It is an effective way to create

persuasive messaging that
resonates with the target
audience. This helps businesses
reach their target audience in a
more meaningful manner
3. Transfer
When a product is sold by the
name or picture of a famous
person or thing but no words
from the said person or thing.

In this technique, an attempt

is made to transfer the
prestige of a positive symbol to
a person or an idea.
4. Name-calling
A tactic used to manipulate an
audience by labeling a person
or group with a derogatory or
negative term in order to
create a negative association
in the minds of the audience.
This tactic is often used to
make the target appear inferior
or undesirable, and to create
division and hatred among the
audience.
5. Card-Stacking
- There are a lot of ways to
manipulate your audience. One
of the easiest is to use card
stacking, or the practice of
making one point that’s
supposed to be good for you
and would sound like it’s also
good for everyone else.
6. Glittering
Generalities
Also called sparkling generality,
glittering generalities propaganda
persuades the audience to support
a notion, product, person or an idea
to make it stand out in the crowd.
This made the ads realistic and
engaging while also solidifying their
target audience. Plus, the tagline
using the brand name with a pun in
one of the ads made it all the more
interesting.
7. Plain Folks
Propaganda
Simple anecdotes can, at times,
trigger your audiences’
emotions considerably and may
even drive them to make a
purchase.
The plain folks propaganda
technique makes use of this
power and projects regular
people in its ads to demonstrate
that they value the service or
product.
APPLICATION
 Strongly Strongly
Characteristics Disagree Agree
Disagree Agree

1. Gives us enough
information about the
product.

2. Maximizes the
time.

3. Teaches about the

human values.

4. Very entertaining

5. Suitable to all ages.

Directions: Look for a product and
present or promote it in front of the
class using one of the propaganda
techniques.