ENGLISH

Third Quarter

LEARNING ACTIVITY SHEET

 ENGLISH
ENGLISH 8 8

Name of Learner: ____________________________________________Grade Level: __________________

Section: ____________________________________________________Date: ________________________

LEARNING ACTIVITY SHEET

Analyze Intention of Words or Expressions Used in Propaganda Techniques
Week 2

I. BACKGROUND INFORMATION FOR LEARNERS

Propaganda is a form of communication that is aimed at influencing the attitude of a

community toward some cause or position by presenting only one side of an argument.
Propaganda is intended to make us accept or approve something without looking closely at the
evidence.

 Publicly to promote something: information put out by an organization or

government to promote a policy, idea or cause
 Misleading publicly: deceptive or distorted information that is
systematically spread

II. LEARNING COMPETENCY WITH CODE

Analyze intention of words or expressions used in propaganda techniques

EN8V-IIIg-26

III. ACTIVITIES

Task 1: Guess What?

Most of the propaganda devices utilize emotion and avoid critical thinking. Here are some of the common
propaganda devices:

1. Card Stacking
• Strategy of showing the product's best features. Telling half-truths and emitting or lying about its potential
problems.
• Manipulating information to make a product appear better than it is, often by unfair comparison or omitting
facts.

Examples:
1. Cream silk conditioner can give hair a smooth and silky appearance.
2. During election periods political parties will often gag their loose.
3. Cannons who might open their mouths and say the wrong thing.

2. Glittering Generalities
• The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words
are often used.
• These are vague, broad statements that will connect with the audience's beliefs and values. They really don't
say anything substantive. Slogans make great examples.
Examples:
1. Things go better with Coke.
2. Find magic in the Enchanted Kingdom.
3. Gatorade always wins.

3. Transfer
• The act of relating something or someone we like or respect with a product. Symbols are constantly used in this
form.
• An appeal that helps a person imagines himself or herself as part of a picture.
Examples:
1. Manny Pacquiao trains very hard for his fight but he feels pain every training so he takes
Alaxan FR to relieve the pain.
2. Sarah Geronimo has long black silky hair and in taking good care of her hair she uses Sun
silk.
3. Coco Martin loves to drink coffee in giving himself satisfaction he prefers to use Nescafe.

4. Testimonial
• The use of well known, respected people to endorse a product or service.
When a famous person or a celebrity endorses a certain view, they testify to the idea or the product. This is an
effective propaganda technique that often works wonders to influence an audience.
Examples:
1. LeBron James is promoting the famous fast food place McDonald's! When his fans see this
they want to eat it because their favorite NBA Basketball player eats it.
2. Serena Williams promotes Gatorade she wants her fans to buy it.

5. Plain Folks
• The use of everyday people to sell a product or service. Speakers in ads appear to make the person be one of
the people.
• This technique works in a way to establish that the speaker is regular and ordinary and has the same views
and opinions as to people he is appealing to. It creates a sense of camaraderie between the speaker and his
audience which helps build belief in the idea.
Examples:
1. The first example is a baby every day promoting different foods.
2. Mayweather is advertising to end childhood hunger.

6. Bandwagon
• Influencing people by telling them how everyone is using the same product or is true to the same ideology. This
encourages people to take the same course of action.
• Attempts to persuade the target audience to take a course of action, "Everyone else is taking." "Join the
crowd." This technique reinforces people’s natural desire to be on the winning side.
Examples:
1. Pepsi commercial that pushed forth the slogan “The choice of a new generation.”
2. An ad of Macs that says “real men use Macs” this is bandwagon because it is saying that men
should be own Macs or else they won’t be “real” men.

7. Name Calling
• The use of names that evoke fear or hatred in the viewer. This technique links a person or idea to a negative
symbol.
• Trash-talking another product or person.
Example:
1. Pepsi – very subtle – nothing negative is said, but it is implied that Coke’s only value is to use
it as a steps tool to get to the better product.
Directions: Identify the propaganda strategy used in the sentences below. Write the correct answer on the
space provided.

_____________1. “I’m no different from the other girls,” says Nikki Quan, the twenty eight- year-old
super entrepreneur and Asia’s most eligible lady.
_____________2. As your city mayor, I urge you to re-elect Mr. Diosdado in our election. My long
experience in the office tells me that he is your best choice.
_____________3. Don’t be a misfit. Now you can fit with our Good-Fit jeans. Everybody’s wearing
them.
_____________4. A plain housewife promoting a detergent bar for the laundry.
_____________5. Stephen Curry promoting a brand of shoes.

Task 2: Fill Me Up!

Directions: Cut out two magazines ads or select two radio or TV ads. Analyze the ads you have selected using
the form below. Fill out form per advertisement.

1. Title of the Ad: ______________________________________

Taken from: ____magazine _____radio ____TV

2. Title of the Ad: ______________________________________

Taken from: ____magazine _____radio ____TV
 Activity 3. COME ACROSS

Directions: Analyze the advertisement carefully. Answer the questions that follow.

1. What is the advertisement all about?

2. What is the name of the product being advertised?
3. What propaganda strategy is used in the ad?
4. What product or service is featured in the ad?
5. How does the ad get its message across?

Activity 4: PROPAGANDA!

Directions: Choose your two of your favorite products-shampoo, shoes, etc. Advertise them to
your friends so that they too will buy/subscribe them in two ways: 1. by using propaganda device/s, and
2. by telling the whole truth.

ADVERTISEMENT

USING PROPAGANDA TELLING THE WHOLE TRUTH

Product: Product

IV. REFLECTION

Complete this statement:

I have learned in this activity that ___________________________________________

 ______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

V. REFERENCES

Lady Fe C. Abrea; Cristita M. Mabilen; Darlene C. Catigay Rolan B. Acido, (2020) English Grade 8
Alternative Delivery Mode: Quarter 3 – Module 2.Gingoog City. Department of Education.

Overcoming Challenges, Learner Module for English 8, pp. 395-397

Online:
https://www.moneysense.com.ph/share-a-coke-philippines
http://en.wikipedia.org
https://www.britannica.com/topic/propaganda

VI. ANSWER KEY

Task 1:
1. Testimonial
2. Testimonial
3. Glittering Generalities, Bandwagon
4. Plain Folks
5. Testimonial

Task 2: (Possible Answers)

1. About the joy of sharing by drinking the product ,Coca cola, together
2. Coca cola
3. Plain Folks
4. Soft drink
5. Using the common names that represent common people who will have more fun by
drinking Coca Cola together.

Task 3: The answers may vary depending on the ad they can have

Prepared by: Approved by:

MA. JEANNETE C. ATIM NORA A. CRUEL, PhD

Teacher I Principal I