s pra y.

Let u

is e a n d t h a n k
a t he r , w e p r a
Almighty F v er u s a s
d ay . W a t c h o
you fo r th i s s t u d i e s .
t o u r w o r k a n d
we go a bo u a t w e m ay
er y w a y s o th
Help us in e v n t u s to
i l dr en y o u w a
e t h e c h
becom
be. A m e n . 1
 o ur a tt en dance!
Grade 8-Luna Seat Plan
Let’s check
y
Teacher’s
Triveles, Table
Cabanilla, Alcantara,
Aveline Lois
Olga A. Alma T.
T.

Hipolito, Rabina, Evangelio,

Rosie Kristine Rey Andre

Arlus, Lillian 2
A.
1. Observe social Click icon to add picture

distancing (at
least 6ft. distance)
2. Listen to your
teacher.
3. Respect everyone
inside the
classroom.
4. Use smartphones
only if you’re told
to do so.

3
 Click icon to add picture

la st me e t ing?
a s ou r le ss on
What w

Bias is a systematic
error in the design and
methods of the study,
leading to an incorrect
interpretation.
Author’s bias is when
an author is unfair or
inaccurate in his/her
presentation of
something. 4
 Y WAL K
GALLER

5
 IST EN !
WAT CH and L

6
 April 15
,
2021

PRO
PAGA
TECH NDA
NIQU
ES
Angel G
race S.
Gartalla
Teache
r
 A ND A RD S
N TEN T ST
CO

The learner
demonstrates
communicative
competence through
his/ her understanding
of Afro-Asian Literature
and
other texts types for a
deeper appreciation of
Philippine Culture and 8
those of other countries.
 MELC

Analyze intention of
words or expressions
used in propaganda
techniques

9
1. Identify propaganda
techniques
2. Analyze intentions of
words or expressions used
in propaganda techniques
3. Promote a product with
the use of propaganda
techniques
10
 E S T IO NS
GUIDE QU
1. What is propaganda?
2. What are the different
propaganda techniques?
3. Are propaganda techniques
important? Why or why not?
4. What is the importance of
analyzing words or expressions
used in the different propaganda 11
techniques around you?
 used to
persuade
Wha t i s a people to
A G AN DA ? buy/use
PROP produts
a form of
intended to communicati
make us on that aims
accept or to influence
approve the attitude
something of the public
PROPAGANDA opinion

derives from Sacra
it can be Congregatio de
Propaganda Fide,
visual or or Congregation for
the Propagation of
auditory the Faith, a Vatican 12
organization
 GANDA
PROPA
Propaganda is a form of communication that aims to influence
the attitude of a community toward some cause or position by
presenting only one side of an argument.
A variety of sources can act as propaganda. Texts like
newspaper articles or editorials, letters or petitions, and essays
can all be forms of this extremely persuasive speech.
Propaganda can be visual or auditory as well. Cartoons, posters,
songs, speeches, radio, television broadcasts, and even graffiti 13
can be forms of propaganda.
 PAGANDA
E RE NT PRO
DIFF S
HN IQ UE
TEC
a. Bandwagon
b. Testimonial
c. Transfer
d. Card-stacking
e. Glittering Generality
f. Name-calling
g. Repetition 14
 AGON
BANDW
The bandwagon technique
persuades people to do something
by telling them that others are
doing it. “Everyone’s doing it. Why
aren’t you?”
The term bandwagon means,
to ‘’jump on the bandwagon, ‘’to
follow what others are doing, or to
conform.

15
 ONI AL
TESTIM

This popular advertising technique uses

renowned, or celebrity figures to endorse
products and services. When a famous
person vouches for something, viewers
are likely to consider the person's
credibility and popularity.

16
 TRANSFE R

The transfer technique relates a

person, idea, or thing to others that
have proved to be good or beneficial.
When you are persuaded to smoke
cigarettes because the cowboy
shown smoking in the commercial is
rugged and macho and therefore you
could be like him if you smoke is
propaganda by transfer.

17
 AC KI N G
CARD-ST

The strategy of showing the

product’s best features, telling
half-truths, and omitting or lying
about its potential problems.
It gives the consumers the
'information they want to hear,'
even if the information is not
based on facts.

18
 T ER IN G-
GLIT Y
ER AL IT
GEN

The act of referring to words

or ideas that evoke a
positive emotional response
from an audience. Virtue
words are often used.
It uses appealing words and
images to sell the product.

19
 -CAL LI NG
NAME
The use of names that evoke
fear or hatred in the viewer.
The name-calling technique
links a person, or idea, to a
negative symbol. The most
obvious type of name calling
involved “bad names.”
Name-calling often occurs in
politics and wartime scenarios.
In advertising, it links a person 20
or idea to a negative symbol.
 T IT I ON
REPE
It is when the product name is
repeated many times during
an advertisement. This
technique may use a jingle,
which is appealing and fits in
the minds of the masses.
Example: "Manila Times,
leading the way, Manila
Times."
21
 e t hi ng !
Say Som
Identify the propaganda
technique and analyze each ad by
the overall message of the poster,
emotions conveyed and the
effects that the poster would
likely have on the people.

GLITTERING GENERALITY 22
BANDWAGON 23
NAME-CALLING 24
TESTIMONIAL 25
 1. Famous people give their personal experiences using the product.
What propaganda technique is used?

as te r o ur C. Testimonial
Let’s m 2. Your product is new in the market. You want it to be endorsed by
lesson! Ann Curtis so that it will positively affect the buying public. What
possible technique is applicable?
Analyze each statement A. Transfer
and answer the questions 3. In your advertisement, you want to show the customers that
that follow. almost everybody is using the product. In this case, what
technique should be used?
D. Bandwagon
4. Your teacher asked you to make an advertisement using a jingle.
What technique will you employ?
D. Repetition
5. A politician wants to inspire people to vote for him in the coming
election. What technique is appropriate? 26
B. Bandwagon
 GROUP Group 3 – The Singers
AC TI VIT Y
Make an advertisement
Group 2- The Illustrators using a jingle about
COVID-19 , a minimum
Group 1 – The Make a poster of 30 seconds and
Advertisers advertising a product maximum of 1 minute.
about gadgets
Among the 7 propaganda
depending on what type
techniques, choose one
and create an of propaganda
advertisement about the technique you will use.
things that can be seen in
our school. Present it to
the class creatively. 27
 h at ha v e I
W
learned?
1. What is propaganda?
2. What are the different
propaganda techniques?
3. Are propaganda techniques
important? Why or why not?
4. What is the importance of
analyzing words or
expressions used in the
different propaganda
techniques around you?
ADD A FOOTER 28
ASSESSMENT
Directions: The following are lines that suggest propaganda techniques. Recall and identify the
techniques evident in the lines.

__________1. “It’s everybody’s milk.” – Birch Tree

__________2. “Zamboanga Times, Zamboanga Times, Zamboanga Times, Zamboanga
Times!”
__________3. “Absolute Distilled Drinking water lang ang pumasa sa standard ko.” – Judy Ann
__________4. Dawn Zulueta will now talk about the product and its effects.
__________5. “Everyone is doing it, why not you? JUST DO IT. Everyone else did.”
__________6. “Mc Donalds Hamburger, over 90 billion served!”
__________7. Serena Williams promotes Gatorade, she wants her fans to buy it.
__________8. The NPA leader talks to his supporters with the Philippine flag behind him.
__________9. Coco Martin loves to drink coffee. In giving himself satisfaction, he drinks
Nescafe.
__________10. A dishwashing paste tells that it is 99% better than any other leading brand. 29
Let us Check!

1. Bandwagon 6. Bandwagon
2. Repetition 7. Testimonial
3. Testimonial 8. Transfer
4. Testimonial 9. Transfer
5. Bandwagon 10.Card Stacking
30
 Example:

Product Name Belo Products

GN ME N T
ASSI Lines “Only Belo touches my skin. Who touches
yours?” – Sarah Geronimo
Propaganda Testimonial
From the many Technique
advertisements you
have seen, heard, and Do this!
read, choose one that
Product Name
is so striking to you
and write the lines
Lines
inside the box. Follow
the format given.
Propaganda 31

Technique
 g P ra y e r
Closin

32
Than
k You!
Teache
r Gelai