Plain Folks

Short Description:
Plain Propaganda
 The speaker's portrayal of themselves as someone who has had a
similar experience to the listener and understands why they may be
skeptical or cautious about accepting the speaker's point of view is the
most important part of this appeal. In this way, the speaker instills
trust and comfort in the audience, leading them to believe that the
speaker and the audience share common goals and, as a result, should
agree with the speaker. Using a "ordinary background," such as a park
or a building, will usually result in more customers, depending on the
item you are advertising.

Glittering Generalities
Short Description:
Glittering Generalities
 A glittering generality, also known as a glowing generality, is an
emotionally appealing phrase that is so closely associated with highly
valued concepts and beliefs that it conveys conviction without
providing supporting information or reason. Such highly valued
concepts elicit widespread approval and acclaim.

Bandwagon
Short Description
Bandwagon
 The bandwagon effect describes people's proclivity to adopt certain
behaviors, styles, or attitudes simply because others are doing so. It is
a cognitive bias in which public opinion or behavior can change as a
result of specific actions and beliefs rallying among the public.

Name Calling
Shot Description
Name Calling
 A name-calling argument is one in which insulting or demeaning
labels are directed at an individual or group. A variety of academic
disciplines, including anthropology, child psychology, and political
science, are studying this phenomenon.

Testimonial
Short Description
Testimonial
 The use of a famous person or figure (even an animated character!) to
endorse and support a product or brand is known as testimonial
propaganda.

Transfer
Short Description
Transfer
 Transfer is a propaganda and advertising technique. This technique,
also known as association, involves projecting positive or negative
qualities of one person, entity, object, or value onto another in order to
make the latter more acceptable or to discredit it.

Card Stacking
Short description
Card Stacking
 Card stacking propaganda is a method of manipulating information in
order to make one product appear better than another. It occurs when
information is manipulated in order to make something appear better.
This is frequently accomplished by omitting critical information,
employing only beneficial facts, or employing testimonials.

Q2 Assessment Performance No. 2

 What is the name of the product?
What are the benefits a product can give?
Who is the product endorser?
How much does it cost?
Is the product better than any other products?
Why or why not?
What propaganda device or technique was
employed in endorsing the product?
Elaborate.
The name of the product is Burger King
Satisfries. As the product’s benefits from the
ads it says, it has big taste 40% less fat and
30% less calories.
There is no endorser specified. The product is
advertised by the company’s poster.
The cost is not mentioned in the
advertisement poster.
There are products as such with other better
qualities, but on the other hand this product
also has its beneficial qualities. I can say
products have different qualities and unique
ways to stand out depending on the
experiences and judgement of consumers.
This advertisement uses Card stacking as its
propaganda device. Base on the advertisement
poster the company shows all the important
information that would have a beneficial
approach to costumers to make seem the
product is better more than the others.