PROMOTING A PRODUCT

A. Warming up activity
Look at the pictures below!
What can you see from the pictures? A. Aktivitas pemanasan
Perhatikan gambar-gambar di bawah ini!
Apa yang dapat kamu lihat dari gambar-gambar tersebut?

Picture 1 Picture 2

B. Reading
Reading 1
Read the paragraph below!

For nearly every type of product there are many similar goods on the market.
The unique selling point (USPs) of a product are the things that make it special and
different from other similar products. A good advertisement, which brings the product
to the public’s attention, should describe these USPs. The marketing department should
have a customer profile in mind, that is the sort of person who will buy the product.
When trying to sell the product, it’s important to give information about the product’s
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features or characteristics, and to emphasize the benefits or advantages of the product
to the customer.
Key Vocabulary:
1. Product
2. USP
3. Advertisement
4. Customer profile
5. Features
6. Benefits
Task 1

Choose 1 product and discuss;

1. What are the features of the product?
2. What are the product’s benefits to the customer?
3. What type of customer probably buys this product?

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Picture 1. Nike Bag Picture 2. Peugeuot Car

Picture 3. Asus Laptop Picture 4. Samsung Watch Phone.

Reading 2

Definition of Marketing Mix

What is marketing? The definition that many marketers learn as they start out in
the industry is:
Putting the right product in the right place, at the right price, at the right time.

The marketing mix is traditionally known as the four P’s: price, place, product and
promotion. But these days, many include three more elements (people, process and
physical evidence)to make it the Seven P’s.
Price.
There are many ways to price a product, and the price can be different in order to
appeal to different segments of the market

Place.
This is also known as the channel, distribution channel or intermediary. It is a
mechanism trough which goods and services are moved from the company to the
consumer.
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Product.
A product is not simply the tangible, physical entity that may be bought or sold
– it is also the ideas and emotions associated with the
product. Promotion.This can be personal selling, direct mail,
sponsorship and advertising.

People.
People are the most important element of any service or experience. Staff training
and customer service are the ‘people’ part of marketing mix.
Process.
The process is what the customer participates in at different points during their
experience with a product or a service. For example, when you book a flight on the
internet, first you visit the website. Then, you enter information about the
destination. Then, you book the flight. Lastly, at the airport you check in desk, and
get on your flight. This is all part of marketing process.

Physical evidence.
Physical evidence includes all the thing associated with the product or company; the
packaging, internet sites, brochures, logos, building, business cards, etc.

Task 2
Please choose a product from Task 1 above and describe its marketing mix!

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MEMPROMOSIKAN PRODUK

A. Aktivitas pemanasan
Perhatikan gambar-gambar di bawah ini!
Apa yang dapat kamu lihat dari gambar-gambar tersebut? A. Aktivitas pemanasan
Perhatikan gambar-gambar di bawah ini!
Apa yang dapat kamu lihat dari gambar-gambar tersebut?

Picture 1
a product that is promoted, so that everyone knows the
product
Picture 2
The place where a product is offered to consumers

B. Membaca
Membaca 1
Bacalah paragraf di bawah ini!
Untuk hampir setiap jenis produk ada banyak barang serupa di pasar. Nilai jual unik
(USP) suatu produk adalah hal-hal yang membuatnya istimewa dan berbeda dengan
produk sejenis lainnya. Iklan yang bagus, yang membawa produk untuk perhatian
publik, harus menggambarkan USP ini. Bagian pemasaran harus memiliki profil
pelanggan dalam pikiran, yaitu tipe orang yang akan membeli produk. Saat mencoba
menjual produk, penting untuk memberikan informasi tentang produk fitur atau
karakteristik, dan untuk menekankan manfaat atau keunggulan produk kepada
pelanggan.

Kosakata Kunci:

1. Produk

2. USP

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3. Iklan

4. Profil pelanggan

5. Fitur

7. Manfaat

A product is something that is complex, both tangible and intangible, which includes packaging, prices, prestigious
companies and company services that are accepted by buyers to satisfy their wants and needs.

USP is a factor that every brand must have in order to stand out from the competition.

Advertising is a way to promote a product, brand or service to an audience to drive interest, engagement and sales.

A consumer profile is a characteristic that identifies a consumer. They can be psychographic or demographic
variables. Examples are age, gender, education, marital status, occupation, area of residence, social class,

features are special characteristics found in a tool

Benefit is something that has a use value that can provide benefits

Pilih 1 produk dan diskusikan;

1. Apa saja fitur produk?

2. Apa manfaat produk bagi pelanggan?

3. Jenis pelanggan apa yang mungkin membeli produk ini?

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Samsung Galaxy Z fold 3

A consumer profile is a characteristic that identifies a consumer. They can be psychographic or demographic
variables. Examples are age, gender, education, marital status, occupation, area of residence, social class,
features are special characteristics found in a tool
Benefit is something that has a use value that can provide benefits

1. All specifications and descriptions provided herein may differ from the actual product specifications and
descriptions.

2. Color availability may vary by country.

3. All dimensions are approximate and may slightly vary.

4. Device weight is approximate and may slightly vary.

5. Specifications may vary by product model, country and region.

6. Zoom includes optical zoom and Super Resolution Zoom. Super Resolution Zoom includes digital zoom, which
may cause some image deterioration.

7. Typical value tested under third-party condition. Typical value is the 

The benefits derived from the use of mobile devices include sending and receiving SMS, MMS, and making
outgoing calls or receiving calls. Another benefit is in the search for data and information through internet
browsing activities.

all groups, both the lower middle class and the upper middle class

Definisi Bauran Pemasaran

Apa itu pemasaran? Definisi yang dipelajari banyak pemasar ketika mereka memulai suatu industri adalah:
Menempatkan produk yang tepat di tempat yang tepat, dengan harga yang tepat, pada waktu yang tepat.

Bauran pemasaran secara tradisional dikenal sebagai empat P: harga, tempat, produk, dan promosi. Tetapi hari ini,
banyak yang memasukkan tiga elemen lagi (manusia, proses, dan bukti fisik) untuk menjadikannya Tujuh Mazmur.

Harga.

Ada banyak cara untuk menentukan harga suatu produk, dan harganya bisa berbeda untuk menarik segmen pasar
yang berbeda

Tempat.

Ini juga dikenal sebagai saluran, saluran distribusi atau perantara. Ini adalah mekanisme dimana barang dan jasa
ditransfer dari perusahaan ke konsumen.

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Produk.

Sebuah produk bukan hanya entitas fisik berwujud yang dapat dibeli atau dijual

– itu juga merupakan ide dan emosi yang terkait dengan produk. Promosi. Ini bisa berupa penjualan pribadi, surat
langsung, sponsor, dan iklan.

Rakyat.

Orang adalah elemen terpenting dari setiap layanan atau pengalaman. Pelatihan staf dan layanan pelanggan
adalah bagian 'orang' dari bauran pemasaran.

Proses.

Proses adalah apa yang pelanggan ikuti di berbagai titik selama pengalaman mereka dengan produk atau layanan.
Misalnya, saat Anda memesan penerbangan di internet, Anda pertama kali mengunjungi situs web. Kemudian,
Anda memasukkan informasi tentang tujuan. Kemudian, Anda memesan penerbangan. Terakhir, di bandara Anda
check-in meja, dan mendapatkan penerbangan Anda. Ini semua adalah bagian dari proses pemasaran.

Bukti fisik.

Bukti fisik meliputi segala sesuatu yang berhubungan dengan produk atau perusahaan; kemasan, situs internet,
brosur, logo, bangunan, kartu nama, dll.