GOOD DAY

RECALL
FAB ANALYSIS
Product: Iphone
Features Advantages Benefits
Product Specs Whar the product do The feel good that
What it is better makes the customer
buy
OBJECTIVE
1. Recognize the importance of
marketing mix in the development
of marketing strategy
MARKETING MIX
Module 7
Activity 1
Choose the word in the box that is
related to the words given on the
table.
Tangible Intangible Production cost Storekeeper
School Bus boy Hospital Flyers
Social media Posting
Town Sales Representative Equipment
cost Materials cost
Shoes Bags Posters Service crew
Price Product

Place Promotion
Guide Questions
1. What is marketing mix?
2. What are the 4 P’s in marketing mix?
3. Describe each marketing mix and give
examples
 Marketing Mix is a set of controllable and connected
variables that acompany gathers to satisfy a customer
better than its competitor. It is also known as the “Ps” in
marketing. Originally, there were only 4Ps but the model
It has been continually modified until it became 7P’s. The
original 4 P’s stands For product, place, price, and
promotion. Eventually, three elements have been added,
namely: people, packaging, and positioning to comprise
the 7 P’s
1. PRODUCT
Product refers to any goods or services that are
produced to meet the consumers’ wants, tastes
and preferences. An example of goods includes
tires, MP3 players, clothing and etc. Goods can be
categorized into business goods or consumer
goods.
.
2. PLACE
Place represents the location where the buyer and
seller exchange goods or
services. It is also called as the distribution
channel. It can include any physical
store as well as virtual stores or online shops on
the Internet..
3. PRICE
The price is a serious component of the marketing mix. What
do you think is the meaning of a Price?
In the narrowest sense, price is the value of money in exchange
for a product or service. Generally speaking, the price is the
amount or value that a customer gives up to enjoy the benefits
of having or using a product or service. One example of a
pricing strategy is the penetration pricing. It is whenthe price
charged for products and services is set artificially low in order
to gain market share. Once this is attained, the price can be
higher than before.
4. PROMOTION
Promotion refers to the complete set of activities, which
communicate the
product, brand or service to the user. The idea is to attract
people to buy your
product over others. Advertising, Personal Selling, Sales
Promotion, Direct
Marketing, and Social Media are examples of promotion.
Activity 2
Directions: Fill out the table below. Identify
the different marketing mix each business
that will look appealing to customers.
P’s of Printing Milk Tea Bakeshop Samgyupsal
Marketing services Shop

Product

Price

Place

Promotion
Give reasons why the different marketing
elements of marketing mix are important
in setting up a business.
1. What is the product being advertised?
2. What type of promotion is used?
3. What do you think are the basis in pricing
the product?
4. What is the basis in choosing the best
place for the product?
There are many strategies
available for marketing, but how
do businesses pick the best
combination?
Businesses want to get their products and
services known to prospective customers
who are ready, willing and able to purchase
as possible. To do this, it's necessary to
understand the marketing mix. The most
common of these framework is the "4Ps" –
product, price, place and promotion.
The 4ps of Marketing
1. Product
What the business is marketing, either a
tangible good or a service the company
performs

2. Price
How much the product charges the
customer or client.
3. Promotion
Any method that the company uses to market
its products or services, including advertising,
direct mail, public relations and content
marketing among other methods.

4. Place
It is where the product is distributed, where it
is sold, how customers may come across it.
The Role Of The Marketing Mix
The old axiom defines marketing as the
process of "getting the right product in front of
the right people at the right time and for the
right price." Marketing is crucial to a
company’s success. The marketing mix refers
to the collection of tools and strategies a
business will use get its products to
customers.
The term "marketing mix" was created in
the mid-20th century. One of its first uses
was in a 1953 report to the American
Marketing Association, in which Harvard
professor and marketing expert Neil
Bordon outlined how marketers develop
and execute a successful marketing plan.
 A digital marketing mix is how a business
attains its marketing goals using digital
technologies.

To ensure success, a business should take

care to integrate a variety of marketing strategies
into its marketing plan. These strategies should
reveal the reality of business operations as well
as the company’s goals for that product or
service line.
 The Importance Of The Marketing Mix In The
Development Of Strategies

1. Helps understand what your product or

service can offer to your customers.

2. Helps plan a successful product offering.

3. Helps with planning, developing and executing

effective marketing strategies.
4. Helps businesses make use of their
strengths, downplay weaknesses, and avoid
unnecessary cost.

5. Helps be proactive in the face of risks.

6. Helps determine whether your product or

service is suitable for your customers.
7. Helps identify and understand the
requirements of customers.

8. Helps learn when and how to

promote your product or service to
your customers.
ACTIVITY 2
Direction: In a separate sheet of paper fill in
what is needed. In this activity, your are going
to introduce your product, its price, where
buyers may purchase your product, what
marketing strategy you are going to use and
how you are going to promote your product.
 Product Price

Marketing Strategy Market

Promotion
ACTIVITY 3: Essay Writing
Direction: Briefly answer the following questions:

1. What is marketing mix?

___________________________________________________________________
___________________________________________________________________
______________________________
2. What is marketing strategy?
___________________________________________________________________
___________________________________________________________________
______________________________
3. Why is marketing mix important in the development of a marketing strategy?
___________________________________________________________________
___________________________________________________________________
______________________________
Directions: Select the best answer to the
following questions. Write your answer on a sheet
of paper.

1. What is the process of getting the right product in

front of the right people at the right time and for the
right price?
A. Marketing
B. Marketing mix
C. Marketing Plan
D. Marketing Strategy
2. The amount that a customer pays for to enjoy it.
A. Marketing Mix
B. Packaging
C. Price
D. Product
3. An item that is produced to satisfy the needs of
a certain group of people.
E. Marketing Mix C. Packaging
F. Price D. Product
4. Which among the 4P’s refers to the strategy the
company uses to market its products or services?
A. Place B. Price
C. Product D. Promotion

5. It can be intangible or tangible as it can be in

the form of services or goods.
A. Marketing Mix B. Packaging C. Price D.
Product
6. When was the term “marketing mix” coined?
A. late 20th century
B. mid-20th century
C. onset of the 20th century
D. 1920’s

7. What two things should marketing strategy reflect?

A. business goals and the reality of business operations
B. business situation and it’s economic status
C. mission and vision
D. product and promotion
8. Marketing mix helps you understand what your product
can offer to your customers. The preceding statement,
which is one importance of marketing mix, is related to
what P of marketing?
A. Place B. Price
C. Product D. Promotion
9. Marketing mix helps businesses avoid unnecessary
cost. The preceding statement, which is one importance
of marketing mix, is related to what P of marketing?
A. Place B. Price
C. Product D. Promotion
10. Why is digital marketing mix important?
A. It has low cost.
B. Businesses can get more audience.
C. It is the most convenient way to market your
product or services.
D. More and more people are going online; thus
online platforms are the best avenue to promote
and offer your products to potential customers.
ANSWERS
1. A
2. B
3. D
4. D
5. B
6. B
7. A
8. C
9. B
10.D