THE LANGUAGE OF RESEARCH, CAMPAIGNS,

AND ADVOCACY
RESEARCH CAMPAIGN ADVOCACY

 Careful and  Planned  Activities that

detailed study set of argue, plead,
into a specific activities support, or
problem, that people favor a certain
concern, or carry out cause
issue using the to attain a
scientific certain
method goal or
objective
 To  To excite,  To influence
communicate persuade, decision
discussions and and/or making
present motivate especially with
corresponding listeners issues
findings for convincing involving
variables them to social,
studied. adhere to political,
the environmental,
speaker’s and economic
ideas. perspectives.
 Make use of  Employ  Present strong
academic and strong and points that
persuasive emphasize may either
language d support or
persuasive contradict
language existing
policies and
legal mandates
COMMON LANGUAGE -> PERSUASION
What is PERSUASION?
o Convincing others to change their point of view, agree
to a commitment, purchase a product or service, or
take a course of action.

1. Emotive Language
 Involves the use of words that evoke emotions
and make people feel a certain way
 Commonly used technique when writing
headlines in newspapers or delivering
speeches

Emotive :

Sentence 1: The robbers brutally murdered the

poor victim after looting his all belongings.

Non-Emotive :
 Sentence 2 : The robbers killed a man after
looting him.
2. Modal Verbs
 The use of words that express modality or how
likely something is going to happen helps
adjust the level of certainty of events to suit
arguments.
 When carefully chosen, these words (may,
might, will, must, shall, can, could, would,
ought to) help improve the quality of
persuasive writing.

Example :

3. Involving the Reader

 This is done through the use of personal
pronouns like you, your, we, our, and
indicative words like together.

Example :
 “If you don’t use your power for positive change,
you are indeed part of the problem.”
4. Rhetorical Questions
 Questions that are not supposed to be
answered. Instead, they are asked for effect, to
illustrate a point or let the reader think.

Example :

- “What time do you call this?”

- ‘Who wouldn’t want to be a millionaire?’
- ‘Do we really want our planet to survive?’
- ‘Wouldn’t you feel happy if this pandemic
finally ends?’
5. Using Evidence
 Involves the use of facts, figures, or quotes
from experts to highlight the writer’s authority
and make the arguments presented more
convincing.

Example :

The World Health Organization reported

2,803,213 confirmed cases of COVID-19 in the
Philippines from January 2020 to November 2021
with 44,430 deaths. Meanwhile, as of October 27,
2021, a total of 58,212,187 vaccine doses have
been administered.
6. Repetition
 This technique involves repeating keywords,
phrases, or ideas to appeal to the readers.
 Example :

“Almost nothing was more annoying than having

our wasted time wasted on something not worth
wasting.”
7. Adjectives & Adverbs
 Using carefully selected adjectives and
adverbs makes it possible for the writer to
influence how the readers feel.

Example :

8. Association
 This technique tries to link an object or an idea
with something already liked or desired by the
target audience such as wealth, success,
pleasure, and security.

Example :
9. Bandwagon
 Persuasion technique that makes the audience
believe the idea that “everyone is doin it” or
that everyone likes something.

Example :

“Everyone is voting for Juan Dela Cruz, so

definitely he is the best presidential candidate.”
10. Experts
 This means relying on expert advice from
trusted people like doctors, scientists, and
other professionals for things that the audience
do not know.

Example :