Cuento Mary Kielene C.

10 - St. Anthony

Language
- Language plays an essential role in our lives. More than just serving as a way for
us to communicate with one another, language also enables us to inform,
entertain, influence, and persuade others.

● Doing a research work

● Campaigning for a cause
● Supporting an advocacy

Research
- Careful and detailed study into a specific problem, concern, or issue using the
scientific method.
- To communicate discussions and present corresponding finding for variables
studied.
- Make use of academic and persuasive language.

Campaign
- Planned set of activities that people carry out to attain a certain goal or objective.
- To excite, persuade, and/or motivate listeners convincing them to adhere to the
speakers ideas.
- Employ strong and emphasized language.

Advocacy
- Activities that argue, plead, support, or favor a certain cause
- To influence decision making especially with issues involving social, political,
environmental, and economic perspectives.
- Present strong points that may either support or contradict existing policies and
legal mandates.

What is the Common Language of research, campaign and advocacy? Persuasion

Persuasion
- Convincing others to change their point of view, agree to a commitment,
purchase a product or service, or take course of action.
Persuasive Writing (language features/devices)
● Emotive Language
● Modal Verbs
● Involving the Readers
● Rhetorical Questions
● Using Evidence
● Repetition
● Adjectives & Adverbs
● Association

Emotive Language
- Involves the use of words that evoke emotions and make people feel a certain
way.
- Commonly used technique when writing headlines in newspapers or delivering
speeches
Sentence 1:
The robbers brutally murdered the poor victim after looting his all
belongings. - EMOTIVE LANGUAGE

Sentence 2:
The robbers killed a man after looting him. - NON - EMOTIVE LANGUAGE

- It is important for authors to be careful about the words they use to describe
characters and settings; it can draw either a positive or negative impression on
the reader without even trying.

Modal Verbs
- The use of words that express modality or how likely something is going to
happen helps adjust the level of certainty of events to suit arguments.
- When carefully chosen, these words, (may, might, will, must, shall, can, could,
would, ought to) help improve the quality of persuasive writing.
-
Involving the Reader
- This is done through the use of personal pronouns like you, your, we, our and
indicative words like together.
- If you don't use your power for positive change, you are indeed part of the
problem.

Rhetorical Questions
- Questions that are not supposed to be answered. Instead, they are asked for
effect, to illustrate a point or let the reader think.
- A question asked in order to create a dramatic effect or to make a point rather
than to get an answer.

Example:
- Who wouldn't want to be a millionaire?
- Do we really want our planet to survive?
- Wouldn't you feel happy if this pandemic finally ends?

Using Evidence
- Involves the use of facts, figures, or quotes from experts to highlight the writer's
authority and make the arguments presented more convincing.
Repetition
- The technique involves using repeating keywords, phrases, or ideas to appeal to
the readers.

ADJECTIVES and ADVERBS

- Using carefully selective adjectives and adverbs makes it possible for the writer
to influence how readers feel.

ASSOCIATION
- This technique tries to link an object or an idea with something already liked or
desired by the target audience such as wealth, success, pleasure, and security.

Bandwagon
- Persuasion technique that makes the audience believe the idea that 'everyone
is doing it' or 'that everyone likes something'

Experts
- This means replying on expert advice from trusted people like doctors, scientists,
and other professionals for things that the audience does not know.