Learner’s Activity Sheet

English (Quarter II – Week 1)

Language of Research, Campaigns, and Advocacies

Instructions: Read the statements carefully. In your

Activity 1
notebook, write TRUE if the statement regarding language
language of research, campaigns, and advocacies, is correct and FALSE if it says
otherwise. (5 points)

TRUE_____ 1. Language plays an important role in achieving one’s purpose

for writing.

TRUE______ 2. Supporting a campaign or an advocacy requires the use of

strong persuasive language.

FALSE______ 3. Research employs specialized language that usually depends

on the topic or field being studied.

FALSE______ 4. One’s choice of words does not matter when delivering a

campaign speech.

TRUE______ 5. To persuade or influence is generally the main goal of

campaigns.

Instructions: Identify the type of persuasive technique

Activity 2 being described. Choose from the options provided. Write
your answers in your notebook. (5 points)

a. involving the reader d. emotive language

b. uses of evidence e. association

c. rhetorical questions experts

B_________ 1. This technique makes use of facts, figures, and quotes from
experts.

E__________ 2. It involves linking an object or an idea with something already

liked or desired.

D__________ 3. It involves the use of words that evoke emotions.

A__________ 4. This persuasion technique makes use of expert advice from

trusted personalities like doctors and scientists.

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C__________ 5. In this technique, questions that make the readers think are
given or asked.

Instructions. Please practice your writing skills by taking

Activity 3
down note important details/concepts on your notebook

LANGUAGE OF RESEARCH, CAMPAIGNS AND ADVOCACIES

Language plays an essential role in our lives. More than just

serving as a way for us to communicate with one another, language also
enables us to inform, entertain, influence, and persuade others. This is
usually the case when we engage in various fields of interest like doing
research work, campaigning for a specific cause, and supporting an
advocacy. While the said fields differ at some extent, one common aspect
that can be observed among them is the use of a common language.

Research makes use of a formal, academic, and persuasive

language to communicate discussions and present corresponding findings
for variables studied. Language greatly matters in research as it enables the
researcher to effectively communicate valuable results to his or her target
readers. The readers, meanwhile, will be able to trust and make use of these
facts and findings depending on how clearly the researcher explains them in
a particular language. In the case of research studies, the language a
researcher uses also adds up to how reliable and convincing the research
findings can be.

For some, understanding the language of research can also

mean becoming familiar and acquainted with terminologies usually
associated with conducting research studies. These terminologies include
theories, concepts, variables, hypotheses, and samples.

It is also vital to understand that research works always make

use of academic and persuasive language since the results and findings
obtained from these investigative endeavors contribute to and become part
of the existing body of knowledge.

On the other hand, campaign and advocacy are two closely

related concepts usually seen in the form of speeches, print-based materials,
songs, video clips, and informational advertisements, among others. A
campaign, usually social or political in nature, is technically defined as a
planned set of activities that people carry out to attain a certain goal or
objective. A campaign speech, basically, is a well-planned speaking activity
that aims to excite, persuade, and/or motivate listeners convincing them to
adhere to the speaker’s ideas. Convincing the listeners can be achieved by

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employing strong and emphasized persuasive language leaving them with
good and impressive points that they can remember.

An advocacy, meanwhile, refers to activities that argue, plead,

support, or favor a certain cause. Various causes for advocacy usually aim
to influence decision making especially with issues involving social, political,
environmental, and economic perspectives. While advocacy may be similar
to campaign in some points, advocacy speeches present strong points that
may either support or contradict existing policies and legal mandates on
specific topics or issues.

Simply put, the element of persuasion is the common factor one

may observe in the language used in research, campaigns, and advocacies.
While each one differs when it comes to the degree of formality and use of
subject-specific terminologies, how each resort to the use of persuasion as a
technique is always notable. Here are some of the language features or
language devices usually employed in persuasive writing.

1. Emotive Language. This involves the use of words that evoke emotions
and make people feel a certain way. Through the use of words that
appeal to the emotion, the writer can sound more convincing. This is a
commonly used technique when writing headlines in newspapers or
delivering speeches.
2. Modal Verbs. The use of words that express modality or how likely
something is going to happen helps adjust the level of certainty of
events to suit arguments. When carefully chosen these words (may,
might, will, must, shall, can, could, would, ought to) help improve the
quality of persuasive writing.
3. Involving the Reader. This is done through the use of personal
pronouns like you, your, we, our, and indicative words like together.
Using these words establishes a connection between the author and
the reader. This way, the issue is made personal and more important
to the reader.
4. Rhetorical Questions. These are questions that are not supposed to be
answered. Instead, they are asked for effect, to illustrate a point or let
the reader think. The use of questions that sometimes state the
obvious can convince the reader to agree on the points being
presented.
5. Using Evidence. This involves the use of facts, figures, or quotes from
experts to highlight the writer’s authority and make the arguments
presented more convincing.
6. Repetition. This technique involves repeating keywords, phrases, or
ideas to appeal to the readers.

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 7. Adjectives and Adverbs. Using carefully selected adjectives and
adverbs makes it possible for the writer to influence how the readers
feel.
8. Association. This technique tries to link an object or an idea with
something already liked or desired by the target audience such as
wealth, success, pleasure, and security.
9. Bandwagon. Commonly used in advertisements, this persuasion
technique makes the audience believe the idea that “everyone is doing
it” or that everyone likes something.
10. Experts. This means relying on expert advice from trusted people like
doctors, scientists, and
other professionals for
things that the audience
do not know. The idea
that these experts are
risking
Activity 4 their

credibility to support an
object or idea makes the
persuasion more effective.

Instructions: Look for at least

one example of a campaign or
advocacy material in google, old magazines or any educational printed
materials you have at home. Cut the said sample out and paste it in your
notebook. If you did not find any sample, you may also prepare your
advocacy material. Then, write five sentences that describe the language and
persuasion techniques used in the sample you have chosen. (10 points)

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 Activity 5

Instructions: In your activity notebook,

describe your of language employed in
the advocacy material below. Cite also if the writer/author made use of any
language device used in persuasion. (10 points)

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References:
Learner’s Material for Grade 10 Calabarzon
Celebrating Diversity through World Literature 10