CHAPTER 3.

2:
SPEAKING TO PERSUADE
PREPARED BY MUHAMMED SOFFIQ SARIPIN
Chapter Outline
 Persuasion:
• The process of creating,
reinforcing or changing
people’s beliefs or actions.

Note:
You act as advocate. Get the
listeners to agree with you.
Your goals may be to
defend an idea, to refute an
opponent and to sell a
program or inspire people to
The Persuasion action.
 1. Make sure your goals are
ethically sound and also
using ethical methods to
communicate ideas to the
audience.
2. Study the topic
thoroughly so you won’t
mislead your audience
through shoddy research
of muddled thinking
3. Learn about all sides of an
issues, seek out
competing viewpoints and
get your facts rights.
Ethics and Persuasion 4. Be honest in what you
say.
The Psychology of
Persuasion

1. The Challenger of
Persuasive Speaking.
2. How Listeners Process
Persuasive Messages.
3. The Target Audience.
 Speeches on Questions of Fact.

Speeches on Questions of
Value.

Types of Speeches on Questions of Policy.

Persuasive
• Types of Speeches if Questions of Policy
Speeches • Speeches To Gain Passive Agreement.
• Speeches To Gain Immediate Action
• Organizing Speech on Questions Policy.
• Problem-Solution Order.
• Problem-Cause-Solution Order.
• Comparative Advantage Order.
END OF CHAPTER 3.2