Business Strategy

Assignment Topic:
Choose any reputed business organisation at National or International level. Evaluate
the organisation using SWOT (External and Internal Analysis).

Done By:
Name: PURNA SATYESWARA RAO YELLUBANDI

Registration No: 190101417023

Specialization: HRM

University Email: pyellubandiBBA19@bus.alliance.edu.in

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 SWOT Analysis

SWOT Analysis:
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
Analysis is a technique for assessing these four aspects of your business.

One can use SWOT Analysis to make the most of what he/she have got, to their
organization's best advantage. And one can reduce the chances of failure, by understanding
what he/she is lacking, and eliminating hazards that would otherwise catch one unawares.

SWOT analysis is most commonly used by business entities, but it is also used by non-profit
organizations and, to a lesser degree, individuals for personal assessment. Additionally, it
can be used to assess initiatives, products or projects. As an example, CIOs could use SWOT
to help create a strategic planning template.

The framework is credited to Albert Humphrey, who tested the approach in the 1960s and
1970s at the Stanford Research Institute. Developed for business and based on data from
Fortune 500 companies, the SWOT analysis has been adopted by organizations of all types
as an aid to making decisions

Elements of a SWOT analysis

As its name states, a SWOT analysis examines four elements:

❖ Strengths: Internal attributes and resources that support a successful outcome

❖ Weaknesses: Internal attributes and resources that work against a successful outcome.

❖ Opportunities: External factors that the entity can capitalize on or use to its advantage.

❖ Threats: External factors that could jeopardize the entity's success.

SWOT analysis can help the decision-making process by creating a visual

representation of the various factors that are most likely to impact whether the
business, project, initiative or individual can successfully achieve an objective.

Although that snapshot is important for understanding the multiple dynamics that
impact success, a SWOT analysis does have limits. The analysis may not include all
relevant factors for all four elements, thereby giving a skewed perspective. In
addition, because it only captures factors at a particular point in time and doesn't
allow for how those factors could change over time, the insight SWOT offers can
have a limited shelf life.

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 SWOT Analysis of Titan

Titan Company Limited (Titan), a joint venture between the Tata Group
and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its
operations in 1984 under the name Titan Watches Limited. Titan is the fifth largest
integrated own brand watch manufacturer in the world. Over the last three decades,
Titan has expanded into underpenetrated markets and created lifestyle brands
across different product categories. Titan is widely known for transforming the watch
and jewellery industry in India and for shaping India's retail market by pioneering
experiential retail.
SWOT Analysis of Titan focuses on (S) Strengths, (W) Weakness, (O)
Opportunities, and (T) Threats. Internal Factors Strengths and Weaknesses and
External Factors Opportunities and Threats in the SWOT Analysis
SWOT Analysis is a proven management tool that helps organizations such as Titan
to assess the market of Titan Watches and its success against rival companies. Titan
has been one of the leading Watch brands for many years.
Titan Company Limited is a consumer goods company manufacturing fashion
products such as watches, eyewear, and jewellery. Titan is a subsidiary of the Tata
Group. Titan is located at Bangalore. Titan Company Limited was established in the
year 1984.

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Strengths in the SWOT analysis of Titan
Strengths are things that your organization does particularly well, or in a way
that distinguishes you from your competitors. Think about the advantages your
organization has over other organizations. These might be the motivation of your
staff, access to certain materials, or a strong set of manufacturing processes.

❖ Distribution: Very Good Distribution Network. Titan is giving Attractive

margin to distributors and dealers.
❖ Good Design: Titan is known for its good designs and good quality. Titan
Watches is preferred by every segment of people.
❖ Value Offering of Titan is very good. Customers are satisfied with their build
quality, performance, and brand image.
❖ Positioning: Titan has positioned itself in the Watch Market. Due to the brand
image of Tata Titan is a leading brand.
❖ Quality: Quality of Titan Watches are as good as international watches.
❖ Visual Merchandising activities of Titan is its main strength. Visual
Merchandising materials used in Titan showrooms are attractive.
❖ Titan has a good retail chain “World of Titan”
❖ Titan is providing good customer services. Titan watches usually don’t need
repairs and if they need the company will replace the product in the warranty
period.
❖ Titan has tie-ups with international brands Tommy Hilfiger and Hugo Boss.
❖ Titan Watches are used as a Fashion Statement.
❖ Titan has designed worlds slimmest watch sold under the brand name Titan
Edge.
❖ Titan Watches, Fasttrack and Titan Eye+ are very popular brands.

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Weaknesses in the SWOT analysis of Titan
Weaknesses, like strengths, are inherent features of your organization, so
focus on your people, resources, systems, and procedures. Think about what you
could improve, and the sorts of practices you should avoid.
❖ Titan Watches is not fully waterproof.
❖ Rural India is not targeted by Titan.
❖ Less preference to watch as customers are shifting towards mobile phones.
❖ Titan is less in Smart Watches which is the demand for the future.

Opportunities in the SWOT analysis of Titan

Opportunities are openings or chances for something positive to happen, but

you'll need to claim them for yourself!
They usually arise from situations outside your organization and require an eye to
what might happen in the future. They might arise as developments in the market
you serve, or in the technology you use.
Being able to spot and exploit opportunities can make a huge difference to your
organization's ability to compete and take the lead in your market.

❖ Titan Must promote its watches as a symbol of Gift. Gifting watches are in
trend and promotions of watches for gifting can be a great opportunity.
Indian Watch market is Underpenetrated only 35% of the population
possesses watches.
❖ Watches put in the form of fashion wear, rather than simply functional items.
❖ Consumers tend to own several watches for various times and activities with
increasing customer perceptions.
❖ Huge exchange-rate market.
❖ Build waterproof watches.
❖ The market in rural areas may be tapped.

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Threats in the SWOT analysis of Titan
Threats include anything that can negatively affect your business from the
outside, such as supply chain problems, shifts in market requirements, or a shortage
of recruits. It's vital to anticipate threats and to take action against them before you
become a victim of them and your growth stalls.
❖ Titan is facing tough competition from Citizen, Swiss-Omega, Rolex, Tag
Heuer, Tissot, Rado, etc.
❖ Titan is also facing threats from Chinese watch companies that are selling
their products at a much cheaper price.
❖ Titan watches are simple in design that means imitation is possible.
❖ Unorganized/grey market sector.
❖ Mobiles are replacing watches.

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