School Baco NHS Grade Level Grade 12 - ABM

KING EMMANUEL L.
Teacher Learning Area Principle of Marketing
CAJAYON

September 16, 2019

Teaching Dates and Time 12:00 - 4:00pm Quarter First Quarter
DAILY
LESSON LOG

I. OBJECTIVES

A. Content The learner demonstrates understanding of:

Standards  the necessity of a marketing plan in business
The learner is able to:
B. Performance
Standards  create a new product or service design and pricing, and promotion and distribution strategies

The learners:
 explain the relationship between market analysis, planning, implementation, and control
C. Learning
Competencies /  analyze the company’s situation, markets, and environment (the marketing audit and SWOT analysis)
Objectives
 identify target market and positioning
Write the LC code for
each  explain the significance of the marketing mix to motivate the potential market to buy the product or
service (the marketing plan)
Subject Matter:
a. Topic: Managing the Marketing Effort (The Marketing Process)
b. Sub-Topic:
ABM_PM11-IIf-20
II. CONTENT
ABM_PM11-IIf-21
ABM_PM11-IIf-22
ABM_PM11-IIf-23

III. LEARNING  Slideshow

RESOURCES  Hand outs
A. References Baraceros, E.L. (2016) Practical Research 2.Rex-Bookstore.Manila
1. Teacher’s Guide
pages
2. Learner’s Materials
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning
Resources
IV. PROCEDURES

A. Priming.
The teacher will show the students the Marketing Process diagram below:

B. Activity

 What do you infer about the diagram?

C. Analysis  What do you think is the main concern of the marketing process? What need should be fulfilled?
 Do you think each step is necessary to make the process work?
The teacher will collaboratively discuss the following:
D. Abstraction  Managing the Marketing Effort (The Marketing Process)

By Pair Activity:
E. Application
 Answer the Exercise Caselet from Learner’s Module pg. 97 - 99
 School Baco NHS Grade Level Grade 12 - ABM
KING EMMANUEL L.
Teacher Learning Area Principle of Marketing
CAJAYON

September 16, 2019

Teaching Dates and Time 12:00 - 4:00pm Quarter First Quarter
DAILY
LESSON LOG

Group Activity :
F. Evaluation
 Answer the Caselet from Learner’s Module pg. 100
G. Agreement:
V. REMARKS

VI. REFLECTION

A. No.of learners who

earned 80% on the
formative assessment

B. No.of learners who

require additional
activities for
remediation.

C. Did the remedial

lessons work? No.of
learners who have
caught up with the
lesson.

D. No.of learners who

continue to require
remediation

E. Which of my teaching
strategies worked well?
Why did these work?

F. What difficulties did I

encounter which my
principal or supervisor
can help me solve?

G. What innovation or
localized materials did I
use/discover which I
wish to share with
other teachers?

Prepared by: King Emmanuel L.Cajayon

Subject Teacher

Checked by: Wenceslao P. Pigon

Subject Group Head/Master Teacher II

Checked by: Dr. Gemma A. Antenor Dante A. Castillo

Assistant Principal II Principal III