GRADES 1 to 12 School: President Corazon Cojuangco-Aquino Memorial Grade Level: 12

DAILY National High School

LESSON LOG Teacher: Mary Jane E. Bonglay Learning Area: Business Marketing
Teaching Dates and Time: November 28-December 02, 2022 Quarter: Second

I. OBJECTIVES DAY 1 DAY 2

A. Content Standards The learner demonstrates the essence of the new product development, pricing, placing(distribution) and promoting a product or service
B. Grade Level Standards The learners shall be able to design a new product or service, decide types of pricing approach, and choose distribution methods and promotions tools that respond to market trends
C. Learning
Competencies/Objectives  Define a product and differentiates the product services and experiences  Explain the relationship between market analysis, planning, implementation, and control.
(Write the LC code for each.) ABM_PMII- f-20 Analyze the company’s situation markets and environment (the SWOT Analysis)
ABM_PMII _II f -20
II. CONTENT
 Managing marketing effort (the marketing process)
 Developing a Marketing Mix (Product, price, promotional techniques and place)
a. Market analysis (SWOT Analysis)

III. LEARNING RESOURCES Self-Learning Modules

A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Resources from Learning Laptop, Powerpoint Presentation
Resource (LR) portal
B. Other Learning Resources
IV. PROCEDURES
A. Reviewing the previous lesson KWL – what i know, what should I want to know and what i learned Picture analysis: teacher will show a picture to the students then let the students analyze a
or presenting the new lesson volunteer student can recite inside the classroom

B. Establishing a purpose for the Setting the mood and presentation of learning objectives Teacher will discuss the 60 minute objective of the lesson
lesson

C. Presenting examples/instances
of the new lesson
D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
Picture analysis: students are going to analyze the picture by identifying them accurately
The teacher will process the answers of the students and discuss additional input on the
concept.
Buzz session: students are again group together and create PESTLE analysis of their
Business Plan
Case Analysis: students are given a case analysis to study and be able to answer the questions
after reading the case.
Knowledge checker: students will now present their answers in the said case analysis
Complete turn taking: Each student should be asked to bring a couple of questions to class. These
can either be questions to clarify, issues they think were left unresolved, or ideas or positions not
yet considered. Have the entire class arrange themselves in a circle. Alternatively, students can be
in small-medium size groups.

F. Developing Mastery The teacher will now close her MS Power point presentation and ask her students to The teacher will now close her MS Power point presentation and ask her students to explain terms
(Leads to Formative explain terms in their own words. in their own words.
Assessment)
 G. Finding practical applications of
concepts and skills in daily
living
H. Making generalizations and
abstractions about the lesson
I. Evaluating learning
The teacher will provide a clear understanding about the discussions that will relate to a life The teacher will provide a clear understanding about the discussions that will relate to a life of a
of a businessman/marketer businessman/marketer
The game of Jeopardy. Students will work on the questions then make them remember the The teacher will let the students know that Boston matrix tool is useful in the field of business
answer/s operations
Group work on the making of their SWOT Analysis The teacher will use the case study analysis in evaluating the output of the students

J. Additional activities for

application or remediation
V. REMARKS
VI. REFLECTION
A. No. of learners who earned
80% of in the evaluation.
B. No. of learners who acquire
additional activities for
remediation.
C. Did the remedial lessons work?
No. of learners who have
caught up with the lesson.
D. No. of learners who continue to
require remediation
E. Which of my teaching
strategies worked well? Why
did this work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovation or localized
materials did I use/discover
which I wish to share with other
teachers?

Prepared by:

MARY JANE E. BONGLAY

Subject Teacher

Noted by:

ANALYN A. CABALLERO
HT III / School Head