Information Sheet 1

Subject: Entrepreneurship (TVE Mandatory Subject)

Grade: 10 - Lesson1
Date: Week 1 Day 1 (August 24-28, 2020)
@ 2 hours/week

What is the lesson about?

The lesson describes the knowledge, skills and attitudes required in finalizing a business plan.

What Will You Learn?

After reading this information sheet, you will be able to:
 Define important words used in the lesson.
 Create Part I Executive Summary and Part II Overview of a business plan.

LET US STUDY

WORDS TO STUDY

Business Plan is a step by step guide in the thorough operation of the business
enterprise.
Enterprise is a project activity commercial or industrial. It may also be an
organizational activity.
Assessment Tool is an instrument used to evaluate a performance.
Evaluation is a rigorous analysis of completed or ongoing activities that
determine or support management accountability, effectiveness and
efficiency.
Component is a uniquely identifiable input, part, piece, assembly or sub-
assembly, system or sub – system that:
1. is required to complete or finish an activity, item or job.
2. Performs a distinctive and necessary function in the operation of a
system or;
3. is identified to be included as a part of a finished, packaged and
labeled item.
Criteria is the statement of need, rules, standards or tests that must be used
in evaluating a decision, idea, opportunity, program, projects, etc. to
form correct judgment intended goal.

Let us study an example of business plan with complete parts for you to use as benchmark in
evaluating your fellow student’s business plan. Let’s start with Part I and Part II

I. Executive Summary

Pumpkin Sorbet is cooperative in nature. It is to be run by the students themselves. Its

initial capital for the first month of operation of PhP 90,000.00 will be coming from the student-owners
by means of their investments as their stock in the business and from fund-raising activities as well. It
is a food stall located inside the campus. Sorbet as the main product is to be manufactured by the
proponents and to be sold and distributed to the target markets of 530 students daily include the
MBHS students, the elementary pupils undergoing the feeding programs and selected hospitals in
District II. Since the main product is made from pumpkin or squash, it promotes healthy, affordable
and satisfying pumpkin derivative products. The proponents made an agreement with the MBHS
administration on how they can be of help on the promotion of nutrition and on increasing the
agricultural market especially on “Pagkaing Sapat Program”. They are currently on negotiation with the
Principals of Cupang, Buli, and Alabang Elementary schools regarding the inclusion of the pumpkin
sorbet in the dietary supplement among the students in the school’s feeding program. Since it is a
vegetable-flavoured ice cream, it contains lots of nutrients like beta-carotenes and lutein.
Pumpkin Sorbet aims to be the leading producer and provider of nutritious and
affordable home-made ice cream inside the campus of MBHS and other Elementary schools near the
said school. The total population of MBHS is 3,219 students and based on the registered school
nurse, about 60 of them is malnourished. Estimating 10% of the population will buy the product. The
student-owners will be trained and guided before they handle the business to avoid lapses and
misconceptions. They will be supervised by their Business Education mentors.
The management and operation of Pumpkin Sorbet starts from inventory and
estimation of the volume of ice cream to be produced daily. Second is purchasing of the ingredients
and raw materials needed to complete the preparation of the product. Third are production, packaging
and freezing of the ice cream. Lastly, marketing and selling of the product. As a food stall, it ensures
safety and sanitation of its business structures and cleanliness of the product itself. It aims to lower the
price of the ice cream without sacrificing its quality. It has a shelf life of five days. Since
Since it is new in the business line of MBHS, it initially aims to capture 10% of the
existing market shares which is currently dominated by school canteen’s Kyla’s Ice Cream. And
Creamline Ice Cream and Dan Eric’s Ice Cream which is located within the Espeleta Street.
Pumpkin Sorbet is highly feasible, doable and socially desirable. It will help both the
school and the students. This will serve as learning laboratory for the students of MBHS especially to
the newbie. It will also be the inspiration for the aspiring business men to be a successful
entrepreneur. The proponents of the business advocates being the leading promoter of agricultural
products specifically squash. This will help increase the demands of pumpkin or squash, thereby
economically promotes livelihood among the squash growing farmers in the area.

II. Overview of the Business

I. Pumpkin Sorbet

II. Pumpkin Sorbet is both the business name and the name of its primary products. It is
cooperative in nature. Specifically, it will produce a pumpkin-flavored ice sorbet that will be
dressed with sprinkles, marshmallows and peanuts that will surely fit and guarantee
clientele’s satisfaction. It combines innovativeness and creativity in product concepts such
as ice cream with pumpkin as the main ingredient. Dominating the existing ice cream
businesses in Buli as well as in Muntinlupa will be its main thrust.

III. It envisions to be the leading provider of high quality but affordable ice cream in
Muntinlupa. Continues innovation of the product will be processed to supply the needs of
Muntinlupeňos. Also, it will help ease the malnutrition in Muntinlupa through the help of
pumpkin-flavored ice cream and somehow help the squash farmers in terms of increasing
the consumption and demand of squash in the city.

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Task Sheet 1
Subject: Entrepreneurship (TVE Mandatory Subject)
Grade: 10 - Lesson1
Date: Week 1 Day 1 (August 24-28, 2020)
@ 2 hours/week
Performance Standard:
 Describes the knowledge, skills and attitudes required in finalizing evaluated
business plan.
Objective/s:
 Define important words used in the lesson.
 Create Part I Executive Summary and Part II of a business plan.

__________________ 1. It is an analysis of completed or ongoing activities that determine or

support management accountability, effectiveness and efficiency.
________________ 2. It is the statement of need, rules, standards or tests used in judging
intended goal.
__________________ 3. A step by step guide in the thorough operation of the business
enterprise.
___________________ 4. An instrument used to evaluate a performance.
___________________ 5. A project activity commercial or industrial.

II – Create Part I Executive Summary of a business stated below. Create another title of a business
you are knowledgeable with. Just continue the starting statement of each
paragraph. Take note that your discussion must focus on the prevailing condition
of your business location.

___________________________________________________________
Fishers Yummy Pizza (Create another business title at the top)
Location: ________________________________________
Executive Summary:
__________________
Fishers’ Yummy Pizza __________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________.
___________________
Fishers’ Yummy Pizza aims to_____________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
 ____________________________________________________________________
____________________________________________________________________.
__________________
The management and operation of Fishers’ Yummy Pizza________________
____________________________________________________________________
____________________________________________________________________
___________________________________________________________________
___________________________________________________________________
____________________________________________________________________
____________________________________________________________________

It aims to capture _____% of the market shares ________________________

____________________________________________________________________.
___________________
Fishers’ Yummy Pizza will help ____________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________.

II. Overview of the Business

I. ________________________________________________________________
(Title of the Business)
__________________
II. Fishers’ Yummy Pizza is a __________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________.

III. It envisions to ___________________________________________________

_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________.

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Information Sheet 2

Subject: Entrepreneurship (TVE Mandatory Subject)

Grade: 10 - Lesson1
Date: Week 1 Day 2 (August 24-28, 2020)
@ 2 hours/week

What is the lesson about?

The lesson describes the knowledge, skills and attitudes required in finalizing
evaluated business plan.

What Will You Learn?

After reading this information sheet, you will be able to:
 Evaluate Part I and II of the business plan base on set of criteria.

LET US STUDY

FINALIZING EVALUATED BUSINESS PLAN

The first and second parts of the business plan:
I. Executive Summary – refers to the details of the whole business plan
Personal Details
a. Names & Brief Biography
II. Overview - involves the name of the business, description of the
business model, statement of vision mission and values
a) Name of the Business
b) Description of the Business Model
c) Statement of Vision, Mission, and Values

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Task Sheet 2

Subject: Entrepreneurship (TVE Mandatory Subject)

Grade: 10 - Lesson1
Date: Week 1 Day 2 (August 24-28, 2020)
@ 2 hours/week

Performance Standard: Describes the knowledge, skills and attitudes required in finalizing
evaluated business plan.
Objective/s: Evaluate Part I and II of the business plan base on set of criteria.

Instruction: Exchange business plan with your classmate. Just send a copy through
messenger. State the name of your classmate and the business title you are evaluating with.
Name of the student you are evaluating: _________________________________________
Business Title: _____________________________________________________________

RUBRICS FOR BUSINESS PLAN PAPER EVALUATION

Description Rubric Rating

10 8 6 4
Executive Summary
I. Name of the Business
Brief Biography
Paragraph 1
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5
II. Overview of the Business
1.Title
2. Description of the Business Model
3. What it envision

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Information Sheet 3

Subject: Entrepreneurship (TVE Mandatory Subject)

Grade: 10 - Lesson1
Date: Week 2 Day 1 (August 31- September 4, 2020)
@ 2 hours/week

What is the lesson about?

The lesson describes the knowledge, skills and attitudes required in finalizing
evaluated business plan.

What Will You Learn?

After reading this information sheet, you will be able to:
 Create Part III Executive Summary and Part IV of a business plan.

LET US STUDY

FINALIZING EVALUATED BUSINESS PLAN

The Third and Fourth parts of the business plan:

III. Business Plan
Business Plan Proper- state the problem need, reasons why the problem must be
address, and description on why the business solve the problems.
The Problem/Need
A. Description of the exact problem/need addressed
B. Reasons/rationale why the problem/ need must be addressed by the business
Descriptions on how the business has solved the problem/need
Example
The Needs

A. Malnutrition is one of the major problems, Filipinos school children are facing
nowadays. Malnutrition means lacking of the right nutrition needed by the body
resulting which may result to poor academic achievements. This has been correlated
with educational research that malnutrition affects learning abilities of the child. It is
also one of the reasons behind why we have unstable economy. Being in the public
school, the proponents understood most of their classmates were not eating vegetable-
rich products. By these assumptions, the proponents come up with a concept that will
not only satisfy the clientele’s taste but also sustain the nutrients they need to be
healthy aside from the fact, that using squash as main ingredient in foods will also
boosts the agricultural demand for the squash. This will benefit the squash farmers in
the country. This will help us save some money for the economy and may prevent
importation this vegetable.

B. Pumpkin Sorbet, a pumpkin-flavoured ice cream that will surely sustain the needs of
the people, especially the poor children. Children today usually prefer meat more than
vegetables. Ice cream is an all time Filipino favourite; this prompted the proponents to
innovate the usual fruity ice-cream flavours with the use of vegetable such as
pumpkin. The product has almost the same creaminess, puffiness, and consistency in
 texture as the commercially available ice-cream and will surely entice the taste of even
the carnivorous children. Unknowingly they are already including vegetables in their
diet.

C. The proponents believe that the clientele will support the product because of its
unique flavour and appearance. With this, Pumpkin Sorbet will be instrumental in
helping alleviate malnutrition cases in the country especially those who are in the
public school system. This may also serve as basis for other entrepreneurs to
discover and innovate more nutritious vegetable flavoured foods other than ice cream;
just like for example bitter gourd, eggplant and other vegetables. The proponents
believe that this will not only address the health problems of the country but the
agricultural economy as well.

IV. Vision, Mission and Values

Statement of Vision, Mission and Values-
A. Description/statement of what the proponent sees if the problem/ need are solved,
B. Clear description of goals and objectives that present practical steps to achieve the
vision.
C. Clear statement of values critical to the culture, integrity and activities of the
business
Example

Vision

In the name of good customer service, Pumpkin Sorbet envisions as the leading
advocate of healthy and natural food products, working with squash farmers cooperative and
the leading providers of the best pumpkin ice-cream by the year 2010.

Mission

Pumpkin Sorbet aims to produce and sell healthy, clean, nutritious and high quality
sorbets for the clienteles and cooperatively works with the squash farmers in the city of
Muntinlupa. This is through the dedication and passion of the management to produce this
kind of product. In line with these, it sets a mission to achieve at least 20% return on equity
after two years of operation.

Values

Pumpkin Sorbet as a business, commits to give its customers the best product it can
serve. It will maintain its high standard of hard work, hygiene and sanitation in food
preparation and handling and also the proper grooming and etiquette of the owners and
personnel. The dedicated management will give their best to deliver with full sincerity and
honesty for a better customer service. It will give a prompt, fast, accurate and best service to
its clients. The management also sets to create a support system for the squash growing
farmers in order to economically improve their standard of living.

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Task Sheet 3
Subject: Entrepreneurship (TVE Mandatory Subject)
Grade: 10 - Lesson1
Date: Week 2 Day 1 (August 31- September 4, 2020)
@ 2 hours/week

Performance Standard: Describes the knowledge, skills and attitudes required in finalizing
evaluated business plan.
Objective/s: Evaluate Part III and IV of the business plan base on set of criteria.

Create Part III The Need and Part IV Vision, Mission and Values. Just fill up given space
below. Take note that your discussion must focus on your own business and the prevailing condition
of your business location.

‘III. The Need

A. A. (Problem in the community your business is trying to resolve)
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________

________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________
B. B. (The need)
C. (What the proponent believes)

IV. Vision, Mission and Values

A. Vision

________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________
 B. Mission

________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________

C. Values

________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Information Sheet 3

Subject: Entrepreneurship (TVE Mandatory Subject)

Grade: 10 - Lesson1
Date: Week 2 Day 2 (August 31- September 4, 2020)
@ 2 hours/week

What is the lesson about?

The lesson describes the knowledge, skills and attitudes required in finalizing
evaluated business plan.

What Will You Learn?

After reading this information sheet, you will be able to:
 Create Part V the Marketing Plan of a business plan.

LET US STUDY

The Fifth part of the business plan:

V. The Marketing Plan
A. Research & Analysis
1) Description of the Target Market
2) Market Size
3) Competition/Market Share
4) Market Trends
B. Marketing Strategies
1) How the product/service be introduced in the market?
2) How will the customers be reached and served?
3) How will the investors be served?
4) Description of the business ownership, roles of the partners.
5) Value Added Features
6) Location of the business
Example
V. Market Profile

A. Research and Analysis

Today’s sorbet stalls are believed to have a little improvement for customer’s
satisfaction. The proponents decided that they must undergo a careful observation in the
business location. The management also underwent an official interview with the owners of
current ice cream stalls in Buli. The proponents found out that customers are not that satisfied
with the ice cream sold along the Espeleta Street and most of the products are not that
nutritious to sustain body needs. The management believes that action must be taken primarily
to make a new twist in preparing and serving ice creams that has very huge market in the
nation.
 The current status of squash growing farmers in the city where the squash supply are
to be taken was also observed and given attention in order to support them when the business
starts its operations.
With these premises, the proponents decided to produce pumpkin-flavoured ice cream
which will answer the needs of the students in the area. The market will be four (4) Elementary
Schools and one (1) Secondary School. The target students are those who are malnourished
and member of feeding program.

B. Marketing Plan

Table 1
Number of Target Ice Cream Buyers per Consumer Group
Feeding Program Members
Populace MBHS Alabang Sucat Buli Cupang Total
MBHS
ES ES ES ES
Total Population 3,160 60 87 84 45 68 3,504
Daily 316 36 52 50 27 49 530
Monthly 6,952 792 1,144 1,100 594 1,078 11,660
Yearly 83,424 9,504 13,728 13,200 7,128 12,936 139,200

Based on the given consumer groups, the daily, monthly, and yearly target buyers are
reflected through the assumption that 10% from MBHS group will buy ice cream from Pumpkin Sorbet
and 60% from those feeding program members will buy every three days. During summer vacation,
Pumpkin Sorbet will only serve their products in different hospitals where we can assure the sale and
can help patient in sustaining their health.

Prepared By:

SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10
 Task Sheet 4

Subject: Entrepreneurship (TVE Mandatory Subject)

Grade: 10 - Lesson1
Date: Week 2 Day 2 (August 31- September 4, 2020)
@ 2 hours/week

Performance Standard: Describes the knowledge, skills and attitudes required in finalizing
evaluated business plan.
Objective/s: Evaluate Part V of the business plan base on set of criteria.

Create Part V, The Market Profile. Just fill up given space below. Take note that your
discussion must focus on your own business and the prevailing condition of your business location.
If your business is in your respective barangay, the program members must be a barangay
near you.

‘V. The Market Profile

C. A. Research and Analysis
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________
D. B. Marketing Plan (target only 10% of the total populace in nearby barangays as your target
client.)
E.
Populace Your Barangay Nearby Barangays
_____________ Total
_
Total

Daily
Monthly
Yearly

________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________

Prepared By:
SUSANA B. CALVARIO
Teacher III/Entrepreneurship 10