MICE
4. Determine the values for the
WEEK 13: CREATE
SPONSORSHIP PLAN
Sponsors- crucial source of revenue for
events.
Event sponsorship package-
essentially your “pitch” on why
potential supporters should choose you
over other events.
Sponsorship-
 either provided as cash or in-kind
support such as products or
services (often called ‘contra’), is
central to the revenue and resources
of new and continuing events.
 one of the most powerful
mediums
 the purchase (either with cash or
in-kind support) of exploitable
rights and marketing benefits
(tangible and intangible)
 a strategic marketing investment,
not a donation (philanthropy) or a
grant (a one-off type of assistance)
which means events and festivals
must view sponsorship as working
business partnerships.
Consider this when requesting for
sponsorship.
1. How much must be raised thru
sponsorship?
2. Identify the possible sponsors.
3. What are benefits can the event
organizers give the sponsors?
• Media mileage
• Inclusion in event merchandising
materials.
• Website ads
• On-premise merchandising
• Promotional activity
• Product / mentions
• Access to participant’s information.
• Competitive lock-out
benefits lined up.
• Radio or TV airtime
• Print ad space
• Poster space
• On-site merchandising
5. Define the sponsorship packages
and rank sponsors categories
• Presentor
• Major Sponsor
• Minor Sponsor
6. Match the targets with the
sponsorship offers.
2 MOST COMMON WAYS TO
APPROACH BUILDING EVENT
SPONSORSHIP PACKAGES:
Tiered Sponsorship Model:
traditional approach where a variety
of features are included in the event
sponsorship package offerings.
STEP-BY-STEP BREAKDOWN
HOW TO BUILD A TIERED
SPONSORSHIP
Step 1: Create Tier Levels
Tiers are commonly labeled as
Platinum, Gold, Silver, and Exhibitor,
but you have lots of creative
freedom to name the levels whatever
you think best fits your event theme or
brand.
Step 2: Decide Quantities Per Tier
The next step is to determine how many
event sponsorship packages of each tier
level you need to sell in order to achieve
your event revenue goals.
Note: The higher and more exclusive the
tier, the greater the number of high-
value benefits.
A La Carte Sponsorship Model:
commonly used to serve sponsors with
specific needs or goals. an alternative
model for sponsors looking to achieve
specific goals or outcomes.

1. Pre-Event
Marketing Communications
• Include the sponsor’s logo on your
event registration page and any
marketing communications
promoting the event, such as registration
invite emails
• Provide social media shout outs to
promote sponsors
• Promote your sponsors’ speakers to
encourage session attendance
• Include pre-event sponsored giveaways
when promoting registration
3. On-Site
Event App Design
• Feature the sponsor’s logo and include
a detailed profile in the event app’s
sponsorship section
• Highlight the sponsor’s logo on results
screen for all live polls, the homepage
and/or map pages
• Include links to downloadable
resources provided by the sponsor, such
as brochures or product collateral
Attendee Engagement
• If the event is using gamification,
include challenges where attendees
need to interact with
sponsors and visit their booths in order
to collect points and prizes
• Promote sponsor offers and/or
giveaways that can be included in
gamification challenges
• Send targeted alerts or push
notifications with the sponsor’s logo
• Send sponsored emails to a targeted
segment of your audience
• Enable sponsors to connect with
attendees one-on-one via a chat or
messaging function
Venue Design
• Place the sponsor’s logo on any printed
and/or digital marketing
materials/signage displayed in the event
registration area
• Hold on-site competitions and/or
giveaways by your sponsors
3. Post-Event
• Include the sponsor’s logo and/or
mention them in the post-event email
or survey sent to
attendees
WEEK 14: CREATE
MULTIFACATED EVENT
MARKETING
 To connect and engage with the
companies target market, EVENT
is the perfect opportunities and
ways of reaching out from one
group to another.
Event manager- must be able to
design a marketing plan for the event to
map out strategies for stimulating
interest and encouraging attendance.
Event Marketing- is one of the
most challenging pre-event activities
that needs the keen analysis and
creativity of a professional event
manager.
6PS OF EVENT MARKETING
Product- The event goes beyond the
actual physical product. The marketing
cliché,
Price- Market research will help you
determine the price. Part of this
market research will include
conducting a competitive analysis study
of other organizations offering similar
event products.
Note: use the VALUE-BASED
PRICING STRATEGY OR
INSPIRATIONAL MARKETING
STRATEGY, meaning the higher the
perceived value, the higher the event
price will be.
Promotion- Refers to any engine that
drives the awareness of the target
audience about an event.
Advertising
• Direct selling
• Sales Promotion
• Direct Marketing
• Public Relationship
• Digital
TV I RADIO I NEWSPAPER
• Face to face
• Telemarketing
• Sales Demos Incentive schemes for
products
• Postcards
• Flyers and leaflets
• Presscons
• PR articles
• Road shows
• Social media
• Website
• Email marketing
• YouTube
Place- It is the distribution of your
product. Location of your event often
determine the channels of distribution.
Process- Process may include
registration, sales of exhibit spaces,
negotiations are just pre – event
process which are critical to your
event’s success.
People- refer to visitors, the
employees, and the host community.
MICE/Event business is a people
business. The core are the people
interacting, gaining a positive
and collective experience.
Visitor – are delegates, sponsors and
other individuals simultaneously present
at the event.
Employees – front-line members with
visitor contact; non-contact employees
who provide support.
Host community – refers to the
residents of the event destination.
Public relations- involve informing the
media and your target market about your
event and persuading them to support
your program.
MEDIA KIT- is typically a presentation
-type folder that contains a fact sheet,
request for coverage notice, media
releases, and even public service
announcement.
Street promotions- This marketing
activity requires that you literally take
your message at the street.
Stunts- involves an activity designated
to generate media coverage and
attendance by spectators to promote a
specific event or series of events.
Internet marketing for events- highly
efficient in marketing event. A website
allows a company to have 24/7 online
presence.
Weblogs and Podcasts- new tools that
offspring of CONSUMER -
GENERATED MEDIA (CGM), where
online content is created and managed
entirely by consumers. As a result of
CGM, -opinions, or online consumer
opinions are formed.
BLOGS- is a web log comments and
opinion created, controlled, and driven
directly by consumers.
PODCAST- may be audio or video or
both and provides brief, high content
information for consumers through
streaming on the internet.
WIKI- (Wikipedia), which is the
world’s largest online consumer
generated encyclopedia. You may wish
to list your event on a wiki site to direct
consumer to your event.
VIDEO STREAMING AND Hazard- Is something that has the
YOUTUBE - The rapid expansion of potential to cause harm or injury to
global bandwidth within internet has people, or loss or damage to property.
greatly escalated the use of video Hazard could be physical. Biological,
streaming through platforms such as chemical, ergonomic and psychosocial.
YOUTUBE.
Risk. Refers to the possibility that
Facebook- used for business that offers something, an emergency, crisis or
post boosting so you can target specific disaster may o r may not occur.
segment of the market and deliver your
message directly on their feed. EMERGENCY
sudden, unexpected, Criminal activity
Mobile/Smart phone event marketing- or threatening Disrupting a large
This mobile technology has enormous situation that may portion of the event
cause injury, damage Explosion
potential for reaching the millennial
to property or even Flooding
generations. loss of life Hazardous Material
Spill
WEEK 15: CREATE RISK Major weather
MANAGEMENT PLAN incidents
Power outage
“All events carry two risk 1. The risk of Fire
Terrorism
a negative occurrence both on site and
Medical emergencies
off site, and 2. The
CRISIS
negative publicity that comes from this Critical situation which Acts of Terrorism
negative occurrence”. Dr. Peter may turn into a Civil Disorder or
Tarlow, author of Event Risk disaster or Political Violence
Management and safety (2002). catastrophe if not Communicable
handled in an Diseases
Ensuring the safety (protection of appropriate and Confidential
people from harm) and security timely Information Breach
manner. Food Borne Illness or
(protection of property from damage
Poisoning
or loss) of the convention and event IT Infrastructure
attendees and staff is an important Failure
responsibility of the PCO/PEO and Major Fire
should always be the priority. Missing Person,
Kidnapping, Hostage
Order of priority taking
1. Safety and security Natural Disaster
Travel Transport
2. People Accident
3. Property Violent Crime
4. Equipment VIP Adverse Incidents
5. Venue DISASTER
6. Proprietary information Is a situation that
7. Investment exceeds normal
response capabilities,
Risk Management - is the continuous thus requiring the use
process of identifying and analyzing the of assets beyond a
jurisdiction’s
risk that may threaten the attendees, the
scope of resources.
organizer, suppliers, the vent itself.
Organizers normally would do a risk must keep this in mind and prepare for
management plan on the following crowd control.
major categories of concern:
UNSAFE CROWD MOVEMENTS
o Safety and Security – Basic Safety CROWD CRUSH CROWD CRAZE
Precautions & Special Security – is caused by the – crowd pressure is
o Medical Emergencies and other compression of caused by over-
types of Emergencies a crowd from a big excitement, a
o Weather disturbances space to a smaller competitive rush
o strikes and protests and smaller area. or push of a crowd
o Crowd Control towards a person
or object.
Basic Safety Precautions – there is CROWD SURGE CROWD
need to do a comprehensive site – is the COLLAPSE –
inspection of every facility that compression of a Happens when the
participants, staff will use. crowd towards a people at the front
direction of the crowd rush
Special Security Issues – Organizers forwards causing
should look into other potential threats some of them to
like terrorist attacks trip and fall. Those
and other forms of violence and coming from the
disruption. rear stumble over
those who have
Medical Emergencies – issues fallen and fall
concerning health should be given on top of them.
special attention by organizers. Medical CROWD PANIC
bulletins, special health refers to the out-of-control movement to
requirements, information on escape. Oftentimes, those who have
medical and dental facilities should fallen in the way are trampled over.
be made known to the participants.

Weather disturbances – weather PREVENTIVE PLAN- to prevent

conditions should be monitored by safety violations and accidents from
organizers. happening.

Strikes and Protests - if you know CONTIGENCY PLAN- which will

that you will be faced with this kind minimize the effects of these problems
of risk, make sure that you request in case these still do happen despite
assistance from local authorities preparations made to prevent them.

Insurance – a lot of potential risks CRISIS MANAGEMENT PLAN - In

that can disrupt and to lessen the case the situation escalates to full-blown
liability and financial loss related with crisis. Create a Crisis Response Team
every one of the possible disturbance or (information gathering, Liaison,
emergencies. Logistics and Spokesperson)

Crowd Control – when people are SECURITY TEAM- A team of

grouped together, the crowd takes a security that is responsible for property
personality of its own. Event Planners protection and maintaining safe and
secure event environment.
Security may be in the form of
1. Hired uniformed or non-uniformed
personnel who may or may not carry
weapons
2. Equipment and technology which
may be high or low tech.
CYBERSECURITY- very important
issues with respect to securing classified
information in events.
WAIVER OF ABILITY. Is a legal
document that a person signs before
he or she participates in an activity to
acknowledge the risk involved?
DATA PRIVACY PROTECTION. It
is the policy of the State to protect the
fundamental human right of privacy, of
communication while ensuring free flow
of information to promote innovation
and growth.
WEEK 16: VIRTUAL EVENTS
Virtual reality- technological
experience rather than live one.
 For the purpose of meetings and
events production the term virtual
reality is more complex andincludes the
incorporation ofcreativity with
technology toreplicate and/or stimulate
the live experience.
 The telecommunications
corporation AT&T was one of the
first major contributors to the
teleconferencing field with the
development of its product called
Picturephone.
 teleconferencing using
satellitetechnology and more
recently, due to increased
broadbandcapacity, the use of
Skype and FaceTime, face-to-
facemeetings and events continue to
be, for many, the primarychoice for
high-quality communication.
 collisions rather than collaborations.
 With each advancement in modern
communications, there is an
increase in quality and impact of our
communications,knowledge, and
learning opportunities.
Virtual Edge- cutting-edge technology
in effectively transmitting content
beyond the convention center meeting
room.
Transmission may be:
asynchronous- the participant may
access the content whenever and
wherever they wish.
synchronous- the participant has a
scheduled time to access the content and
this content is often facilitated by a live
moderator.
Audio webcast- requires the lowest
Internetbandwidth and is usually
enhanced with PDF orPowerPoint™
slides.
Video webcast- requires a much higher
Internet bandwidth and may not be
appropriate for some countries where the
localbandwidth is not sufficient to
provide uninterrupted video streaming.
P D F o r J P E G- require less memory
for storage and transmission
and,therefore, will be easier to access by
your participants.
Powerpoint- have the additional ability
to include special effects and other
transition devices during your
presentation.
Webcast- one-way broadcast using the
Internet to transmit content to your
participants. It does not include direct
synchronous interaction during the
program; however, some webcasts do
accept e-mail questions to the presenters.
Webinar- means a seminar, workshop,
or lecture conducted over the Internet.
The webinar is interactive and uses a
moderator or facilitator to engage the
individual participants in the discussion.

Hybrid event- he perfect solution for

those programs that can effectively be
held both onsite and virtually.

TECHNOLOGY ASSISTED
ONLINE EVENT MANAGEMENT
SYSTEM
There are quite a number of event
management software system in the
market that assist event planner and
organizer with complete end-to-end
solutions. Below are some examples.
• Etouches
• EventAir
• Ungerboek software international
• Cvent Enterprise solutions

Note: Since meetings and events vary

widely in terms of scope and with
technology is needed.
There is no “one size fits all” solution.
Choosing the right technology will
bring significant cost benefits, time,
savings, and customer service but
choosing the wrong can be very
costly.

Goodluck mga bb
-seeyaaaaaah