TCWD 111

THE
CONTEMPORARY
WORLD
 ADIDAS
The company was founded by Adolf
"Adi" Dassler who made sports shoes
in his mother's scullery or laundry
room in Herzogenaurach, Germany
after his return from World War I. In
July 1924, his older brother Rudolf
joined the business, which became
"Dassler Brothers Shoe Factory" 
LOUIS VUITTON
 WHAT IS
GLOBALIZATION?
 VARIOUS DEFINITIONS
Globalization means to designate an
overview of the human experience in
education. Cuturela (2012) cited in a
published work, Towards New
Education.
Globalization means to designate an
overview of the human experience in
education.
Definitions
Globalization is the development
of an increasingly integrated
global economy marked by free
trade, free flow of capital, and the
tapping of cheaper foreign labor
markets. Webster
Robertson (1992), in his
article, Globalization:
Social Theory and Global
Culture, defined
globalization as the
“understanding of the world
and the increased perception
of the world as a whole.”
Albrow and King (1990)
defined globalization as “all
those processes by which the
people of the world are
incorporated into a single world
society. This only means that
peoples around the globe live in
a borderless community.
Giddens (1991)
Globalization is the process of
intensifying social relationships
among countries around the world
connecting separate localities in a
manner in which local events are
formed as a result of happenings
that have occurred from afar.
There is a rapid interconnection
worldwide that links among people
in the local, national and even in
regional context. This
interconnectedness is created
because of social and economic
relationships and networks which
are relevant in the global
interactions.
Steger (2005) cited Freeden
(2003) who pointed out that
globalization denotes not an
ideology, but ‘a range of processes
nesting under one rather unwieldy
epithet. He furthered that global
flows occur in different physical
and mental dimensions.
Steger (2005)
Globalization should be
confined to a set of complex,
social processes that are changing
out current social condition
derived from the modern
independence of nation-states.
He furthered that key concepts of
globalization have been defined
such as multidimensional set of
social processes that create,
multiply, stretch, and intensify
worldwide social interdependencies
and exchange while making people
aware of connections between the
local and the distant.
The term globalization should
be confined to a set of complex,
sometimes contradictory, social
processes that are changing our
current social condition based
on the modern system of
independent nation-states.
Most scholars of globalization have
defined their key concept along those
lines as a multidimensional set of social
processes that create, multiply, stretch,
and intensify worldwide social
interdependencies and exchanges while
at the same time fostering in people a
growing awareness of deepening
connections between the local and the
distant.
IMF
IMF (2000) noted that globalization
refers to an extension beyond national
borders of the same market forces that
have operated for centuries at all
levels of human economic activity
which includes village markets, urban
industries, or financial centers.
Hutton & Giddens
Globalization is the interplay of extraordinary
technological innovation mixed with influence
of the world that gives today’s changing its
complexity. They expressed that the balance
between science or knowledge and resources
has changed in such a way that science and
knowledge have become perhaps the most
significant factor in the determination of the
country/s standard of living.
THE FIVE CORE
CLAIMS OF
MARKET
GLOBALISM
1. Globalization is about the
liberalization and global
integration of market.
2. Globalization is inevitable and
irreversible.
3. Nobody is in charge of globalization
4. Globalization benefits everyone
5. Globalization furthers the spread of
democracy in the world
 GROUP ACTIVITY
Draw a Concept Map on Globalization
Compose your own personal definition of
globalization