Controversies Regarding Bollywood

Films
- A Profit making Publicity Tool

Submitted By :

Samir Mehta ( 09-11 MBA 28 )

Controversy
• A Comment of Actor regarding “Narmada
Issue”
• Reaction Of BJP in Gujarat
• Demand of apology from actor by BJP
• Ban on advertisement starrer Aamir Khan
- Coca-Cola
- Toyota
• Unofficial ban on “fanna” in Gujarat
Results . . .

• Movie had earned Rs. 47 Cr (including both

domestic and overseas revenues) during the 1 st
week.
- By Kunal Kohli
( Director of the movie )
Controversy
• SRK’s criticism about not involving Pakistani
Players in the IPL - 2010
• Shiv-sena’s reaction for actors alleged ‘Pro-
pakistan’ stance
• Actor was a Muslim and the movie took an
empathetic view about negative type casting of
muslims, added further grist to the mill
• Role of media
• Many viewers defied the threat of the shiv-sena
and watched the movie
• Popular bollywood personalities came forward
Results . . .
• Interest of non cinema lovers and non SRK
fans for the movie
• Front page headline in local news paper
• More than 70 men and women who followed
the controversy on TV or in papers, who never
went to the theatres, now wanted to watch film
because of strong curiosity that was aroused in
them
- Aniket Chatterjee
( Bengali Film maker )
Now what do you think???
Controversy
• Chetan Bhagat’s allegation to film director for
not giving Due Credit.

• Rajkumar Hirani’s ( Director of 3 idiots)

reaction
• Press Conference issue
Results . . .
Cont . . .
• Sales of “Five point Someone” increased
Drastically
• 15-20% jump in sales across various book
shops in the capital and across the metros
- Rupa & Co. ( Publisher )
• No of shows increased by 20% in 2nd week,
60% of boxoffice collection come in 1st week
- Ashish Saksena ( COO – Big cinema )
Conclusion . . .
• Negative publicity or controversies are becoming
a new tool for promoting one’s products or
services in market, especially for bollywood
films.
• “Bad Publicity Is Also A Free Publicity” , as it
can at least attract the attention of many viewers
before the movie is released
• However, this is also quite risky as any wrong
move or unanticipated reaction to a controversy
can prove to be a lethal weapon and can kill the
film or permanently damage the reputation of the
persons concerned.
• http://www.google.co.in/imgres?imgurl=http://www.hamara-sangeet.com/M3uFile/Songs/Albums/F/Fanaa/fanna.jpg&imgrefurl=http://www.hamar
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