-Dhruv Jain (120)

- Herry Dhawan (122)

- Maitreyee Pandya (127)

-Manjri Lakshmanan (128)

- Sukriti Aggarwal (150)

- Udit Narula (156)

 Evolution of retail in India
 Corporate profile
 Segmentation and target market
 Product
 Price
 Promotion
 Place
 Supply chain management & logistics
 Evolution of Indian retail
Historic/Rural Traditional/Pervasiv Government Modern Formats/
Reach e Reach Supported International

Exclusive Brand Outlets

Hyper/Super Markets
Department Stores
Shopping Malls
PDS Outlets ,Khadi Stores
Cooperatives
Convenience Stores
Mom and
Pop/Kiranas
Weekly Markets
Village Fairs
Melas

Shopping
Source of Neighborhood Availability/ Low
Experience/Efficiency
Entertainment Stores/Convenience Costs /
Distribution

3
 Subsidiary of the Future group
 Founded in 2001
 More than 100 stores in operation
 Plan to open stores in cities like Aurangabad,
Indore etc
 Ms Aaina Mahajan, age 25 , HR Professional , New
Delhi
 Mr. Mukul Sachdev, age 42, Businessman , Darjeeling
 Mrs. Jyoti Bakshi, age 32 , housewife, Belgaum
 Ram Gopal, age 35, Domestic Help, Indore
 Big Bazaar is present in 54 cities all over India,
Including tier 1, 2 and 3 cities
 Currently runs 150 big bazaars and 180 food bazaars
present in tier 1 and Tier 2 cities
 20 of these stores will be set up in tier 2 cities, in the
hypermarket format chain.
‘Jo Bazaar mein milta hai, woh sab Yahaan milta hai’
The Product mix contd…
Time Pricing
 Value Pricing

Value = perceived benefits received

perceived price paid
Bundling
Psychological Pricing
 Ample TV, Print & Radio
coverage
 Huge Billboards at prime
locations
 Guerilla Marketing
• Keep west a side, make a smart
choice!
• Shoppers! Stop, make a smart
choice!
• Change your lifestyle, make a
smart choice!
 Big means bada, Bazaar means
mandi
 No frills, India specific,
entrepreneurship and simplicity
 No predator pricing – honest
and trustworthy just like the
common man
 A brand that has grown with the
society rather than as a separate
entity
 Marketing executive compares
the brand to Amitabh Bachan
 Promotions Holistic creating brand awareness

Particular store or focused

 Below the line promotions, cross & up selling

 ‘Saal ka sabse sasta din’ & ‘Hafte ka sabse sasta
din’
 ‘Purana do naya lo’ – Exchange and junk swap
offer
 Future card and Shakti card
 M S Dhoni brand ambassador of apparel line
Increasing the footfalls…
 SAP for Inventory Control and Demand
Forecasting
 Backward Integration for better control on
Inventory
 Just In Time approach for cutting costs and
avoiding excess Inventory
 Constant Improvement in logistics and
Transportation.
Thank
you !