Designing the Product and Services

Interface Marketing

Done by Group 3
Branding, Brand, Brand Building &
Brand Equity
The different brands interface marketing deals with are:-
M/s H. & R. Johnson (India)
Jaquar
Cera Sanitaryware ltd
Nirali
Whirpool

The firm is not does not do branding, and promotion is done

by the leaflets and pamphlets provided by the company
through display in showroom
The showroom is also advertised by few add in magazines,
and through carry bags
PRODUCT LEVELS, PRODUCT CLASSIFICATION,
PRODUCT MIX, PRODUCT LINES
Product Levels : Core, Basic, Expected, Augmented &
Potential Product
Product Classification : Consumer & Industrial
Product Mix : Tiles, Bath fittings, Kitchen Sink,
Product line:-
Johnson & Johnson – Wall, Floor, Vitrified, Exterior &
Industrial Tiles
Jaquar – Basin Fitting, Bath Shower, Stop Cocks, Sink Fitting
 Cera – EWC, Wash basin, Table Top Wash basin
Nirali- Kitchen Sink
Whirpool – Bath Tubs
Three additional P’s of Marketing
People : Sales team, Showroom Incharge &
Technicians

Process : processes for identifying customer needs and

requirements, processes for handling order, processes
for handling customer complaints etc

Physical Evidence : Good ambience, friendly staff,

display items.
Managing Service Quality
Understanding the customer requirement
Having a ready inventory to satisfy customer demand
Understanding nature of customer satisfaction
Providing after sales service
Thank You