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Scope, Concepts, and Drivers of International Marketing: Dana-Nicoleta Lascu
Scope, Concepts, and Drivers of International Marketing: Dana-Nicoleta Lascu
International Marketing
Dana-Nicoleta Lascu
Chapter 1
Management
internationalization
Corporation &
Business Lines philosophy affects
all functional areas
of the corporation.
Manufacturing Finance
& Distribution
Sales
Sales
Profits
Sales Sales
Profits
Time
Copyright Atomic Dog Publishing, 2002
Firm-Specific Drivers, continued
Experience Transfers
Experience in one country serves as basis for strategies
in new international markets.