A

PROJECT
On

“PROMOTIONAL STRATEGIES ADOPTED BY

TUPPERWARE IN NAGPUR CITY”

Submitted to
Rashtrasant Tukadoji Maharaj Nagpur University.

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF THE DEGREE OF
Bachelor Of Business Administration

Under The Guidance Of

Prof.
M. WAKHARE

Submitted By
MR. PRATHAMESH PANCHARIYA

R.S. Mundle Dharampeth Arts& Commerce College,

Nagpur
Department of BBA & BCCA
2019-2020
 R.S. Mundle Dharampeth Arts& Commerce College, Nagpur

Certificate
This is to certify that this project "Promotional Strategies Adopted By
Tupperware In Nagpur City" is the work carried out and developed by
Mr. Prathamesh Panchariya in partial fulfillment for the award of the Degree
of Bachelor of Business Administration during the academic session 2019-2020
submitted to RTM Nagpur University under my guidance and supervision .

To the best of my knowledge the matter presented in this project report has not
been submitted earlier for award of any Degree / Diploma to any other
University .

M. WAKHARE
Project Guide

Internal Examiner External Examiner

Date :
 R.S. Mundle Dharampeth Arts & Commerce college , Nagpur

Acknowledgement

It is my pleasure to complete the Project "Promotional Strategies

Adopted By Tupperware In Nagpur City" For the requirement of the award
of Bachelor of Business Administration RTM Nagpur University, Nagpur .

I am very thankful to Prof . M. WAKHARE for her kind support and

guidance. I am very thankful to all the teaching and non- teaching staff of our
college for their kind cooperation and support .

Thanking You

Place : Nagpur

Date:
 R. S. Mundle Dharampeth Arts & Commerce College , Nagpur

Declaration

I hereby declare that this project titled "Promotional Strategies Adopted

By Tupperware In Nagpur City" is the work done by me under the guidance
of Prof. M. WAKHARE during the academic session 2019-2020.

The work presented here is not duplicated from any other source and
not submitted earlier for the award of any Degree / Diploma to any other
University .

Place: Nagpur
Date:
 INDEX

Chapter No. Chapter Page No.

1
1. Executive Summary

2-19
2. Introduction of Study

20-25
3. Company Profile

26
4.
Research Methodology
29
 1.Objective of the study
30
 2.Importance of the study
31
 3.Hypothesis
32-46
5. Data Collection And Analysis Of The Study

47-52
6. Finding and Conclusion Of The Study

53
7. Bibliography

54-57
 Questionnaire
 CHAPTER-1
EXECUTIVE SUMMERY

Tupperware is the name of a home products line that includes preparation, storage,
containment, and serving products for the kitchen and home, which were first introduced to
the public in 1948.

Tupperware develops, manufactures, and internationally distributes its products as a

wholly owned subsidiary of its parent company Tupperware Brands and it is marketed by
means of direct sales through an independent sales force of approximately 1.9 million
consultants.

Tupperware key factors for Success were its product; even if their products were costly then
other products in market people still today prefer buying Tupperware Products because of
their long life factor and best quality. Plastic used to produce Tupperware products is of high
quality which helps to keep food products fresh and health even after days.

 Promotional strategies are a major aspect of most marketing education programs.

Marketing classes create professionals who have firm foundations in finance, design,
branding, and customer relations that are vital to any successful promotional
campaign.

 Tupperware is a prominent player in the household goods sector, through the retail of
its range of storage containers and kitchenware. Founded in the United States in 1946
by Earl Tupper, Tupperware has been a household name for over 60 years.

 Tupperware entered India in November 1996. It started its operations from New
Delhi. It appointed 15 distributors in the first 12 months itself.

 It achieved this by directly recruiting candidates and training them, through a

specially designed 14-week training program in Delhi and Mumbai.

Page No. 1
 CHAPTER-2
INTRODUCTION

Reason for selecting Promotional Strategy Adopted By Tupperware in Nagpur City to study
its Growth. Tupperware launched its products in India in 1996 for the first time. And within
few years it was amongst the top growing industries in India. It adopted Direct Selling
Marketing Strategy instead of adopting Retailing. But the Strategy of Direct Selling proved to
be successful for them.

Tupperware key factors for Success were its product; even if their products were costly then
other products in market people still today prefer buying Tupperware Products because of
their long life factor and best quality. Plastic used to produce Tupperware products is of high
quality which helps to keep food products fresh and health even after days.

Many times with the purchase of a product there is are incentives like discounts, free items,
or contests. These methods are used to increase the sales of a given product.

Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable,
competitive advantage. Company using different promotional strategy of Tupperware.

Marketing strategies may differ depending on the unique situation of the individual business
or product.

Tupperware is the name of a home products line that includes preparation, storage,
containment, and serving products for the kitchen and home, which were first introduced to
the public in 1948.

Tupperware develops, manufactures, and internationally distributes its products as a

wholly owned subsidiary of its parent company Tupperware Brands and it is marketed by
means of direct sales through an independent sales force of approximately 1.9 million
consultants.

Page No. 2
Definition. Promotion refers to raising customer awareness of a product or brand, generating
sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which
includes the four P's: price, product, promotion, and place.

Meaning: Promotional Strategy

Promotion for any product or service is essential for any company. It is because only through
promotion people would come to know about the product. Only after knowing about the
product they consider purchasing. All the promotional strategies can be classified under two
categories – Push and Pull.

Push strategy

In push strategy promotional activities are done for the distributors, wholesalers and retailers
to push the product to the consumers. Trade fairs, wholesaler discounts, bonus and all the
activities which benefit the distributors are all examples of push strategies. Hence the demand
is pushed or created in the distribution channel. These activities are not visible to consumers
and hence it is mostly unknown to the customers.

So when one goes to a mobile store to buy a new phone and the shopkeeper urges and shows
only Samsung phones, it is push marketing and the shopkeeper is getting more margin on
selling Samsung phone than any other brand.

Pull Strategy

In pull strategy promotional activities are done for the consumers. Advertisements, digital
campaigns, discounts in stores etc are some examples of pull strategy. Hence demand is
created in the consumers which in turn go to the retail stores or e-commerce websites to buy
these products. These activities are visible to all the customers.

When a customer goes with a specific brand and product in his mind to the market, it is the
pull strategy that has worked for the company.

Promotion is one of the marketing mix elements among a system of five in a promotional
plan (often known as the five Ps). These elements are personal selling, advertising, sales
promotion, direct marketing, and publicity. A promotional mix specifies how much attention
to pay to each of the five subcategories, and how much money to budget for each. A
promotional plan can have a wide range of objectives, including: sales increases, new product

Page No. 3
acceptance, creation of brand equity, positioning, competitive retaliations, or creating
a corporate image. Fundamentally, however, there are three basic objectives of promotion:
 To present information to consumers as well as others
 To increase demand
 To differentiate a product from others in the marketplace
There are different ways to promote a product in different areas of media. Promoters
use Internet advertisement, special events, endorsements, and newspapers or magazines to
advertise their product. Many times with the purchase of a product there are incentives like
discounts, free items, or contests. These methods are used to increase the sales of a given
product.
Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable,
competitive advantage. Marketing strategy includes all basic and long-term activities in the
field of marketing that deal with the analysis of the strategic situation of a company and the
formulation, evaluation and selection of market-oriented strategies and therefore contribute to
the goals of the company and its marketing objectives.
Marketing strategies may differ depending on the unique situation of the individual business
or product. However, there are a number of ways to categorize some generic strategies.

Strategies Based on Market Dominance

In this scheme, firms are classified based on their market share or dominance of an industry.
Typically there are four types of market dominance strategies:
 Leader
 Challenger
 Follower
 Nicher

Porter Generic Strategies

These strategies concentrate on the dimensions of strategic scope and strategic strength.
Strategic scope refers to the market penetration while strategic strength refers to the firm's
sustainable, competitive advantage. The generic strategy framework (porter 1984) comprises
two alternatives, each with two alternative scopes: Differentiation and Low-Cost Leadership,
each with a dimension of focus—which can be broad or narrow. Some of these are:

Page No. 4
  Product differentiation
 Cost leadership
 Market segmentation
 Innovation strategies
A company or product can fall into one of three categories:

 Pioneers
 Close followers
 Late followers

If the company is not a pioneer, then it must consider growth strategies. In this scheme we
ask the question, "How should the firm grow? " There are a number of different ways to
answer that question, but the most common answers are:

 Horizontal integration
 Vertical integration
 Diversification
 Intensification

Promotions refer to the entire set of activities, which communicate the product, brand or
service to the user. The idea is to make people aware, attract and induce to buy the product, in
preference over others.

Description: There are several types of promotions. Above the line promotions include
advertising, press releases, consumer promotions (schemes, discounts, contests), while below
the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion
is a part of the overall promotion effort.

There are also:

1. Personal selling: one of the most effective ways of customer relationship. Such selling
works best when a good working relationship has been built up over a period of time.

Page No. 5
 This can also be expensive and time consuming, but is best for high value or premium
products.

2. Sales promotions: this includes freebies, contests, discounts, free services, passes,
tickets and so on, as distinct from advertising, publicity and public relations.

3. Public relations: PR is the deliberate, planned and sustained effort to establish and
maintain mutual understanding between the company and the public.

WHAT IS PROMOTIONAL STRATEGY

Promotional strategies are a major aspect of most marketing education programs. Marketing
classes create professionals who have firm foundations in finance, design, branding, and
customer relations that are vital to any successful promotional campaign.

Many marketing programs are based around a set of core classes that explore fundamental
principles of business. This includes classes in corporate finance, business analytics, and
customer relations. Students will learn to work with important business software like Adobe
InDesign for visual presentations, SalesForce customer management tools, and advanced
applications of Microsoft Office Suite programs.

Marketing courses at higher levels will include an array of hands-on experiences and case
studies that bring the principles of the core classes into real-world settings. Students
interested in promotional strategies will examine examples of successful promotional
campaigns from real companies and even develop their own simulated marketing plans,
including original promotional materials.

The graduates of good marketing programs emerge into the field with valuable experience
and credentials that make them more attractive to employers. It is not only an excellent item
to have on a resume, it's an education that teaches aspiring marketing professionals how to
excel in the positions that will fill that resume in the years to come.

Promotional strategy is the use of any special offer intended to raise a customer's interest and
influence a purchase, and to make a particular product or company stand out among its
competitors.

Page No. 6
Promotional marketing campaigns should always keep a particular purpose in mind. Some
promotions exist to bring new customers to a company, while others focus on ensuring repeat
business from existing customers. Regardless of who the target is, a company should have a
clear goal that it can measure before starting a new promotional campaign.

Companies must first determine their target customers and how best to reach them. Different
kinds of customers respond well to different kinds of promotions. Perhaps a company's
average customer is likely to use a coupon, or maybe an in-store promotion would be more
effective.

A promotion isn't effective if the public does not know about it, so the restaurant must also
include information about the special offer in advertising materials. The ad materials, whether
displayed in TV commercials or direct mail items, increase awareness about the deal. At the
same time, the promotion makes the ad's content more interesting, convincing more viewers
to engage in the advertisment.

At the end of the promotion, the company should evaluate the effectiveness of the campaign.
Did it increase the customer base? If so, by how much? Was the cost of the campaign worth
the business it generated? With the data gathered during the promotional campaign, the
company can learn more about what its customers want and how to improve the use of
promotions in future campaigns.

Promotional materials can exist as a part of direct marketing, like mail or email materials that
include coupons (See also Direct Marketing). They can also include contests that encourage
participation with a company, or product samples that offer something free to customers to
generate their interest in the product. Promotions are also common during live interactions
between customers and salespeople, encouraging the purchase of additional products.

Ultimately, the goal of any promotional marketing campaign is to raise awareness about a
product or increase its appeal. Promotional marketing has the advantage of being valuable to
both new customers and existing customers -- it offers new customers a reason to try the
product for the first time, while building loyalty in existing customers.

There are different ways to promote a product in different areas of media. Promoters use
Internet advertisement, special events, endorsements, and newspapers or magazines to
advertise their product. Many times with the purchase of a product there are incentives like

Page No. 7
discounts, free items, or contests. These methods are used to increase the sales of a given
product.

Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable,
competitive advantage. Marketing strategy includes all basic and long-term activities in the
field of marketing that deal with the analysis of the strategic situation of a company and the
formulation, evaluation and selection of market-oriented strategies and therefore contribute to
the goals of the company and its marketing objectives.

Marketing strategies may differ depending on the unique situation of the individual business
or product. However, there are a number of ways to categorize some generic strategies.

A successful product or service means nothing unless the benefit of such a service can
be communicated clearly to the target market. An organisation's promotional mix strategy can
consist of many things. The table below takes you through some of the methods.

Product promotion is one of the necessities for getting your brand in front of the public and
attracting new customers. There are numerous ways to promote a product or service. Some
companies use more than one method, while others may use different methods for different
marketing purposes. Regardless of your company's product or service, a strong set of
promotional strategies can help position your company in a favorable light with not only
current customers but new ones as well.

Marketing is the process of getting your business noticed by the people who need or want
your products or services. Many small businesses come up with fabulous business idea but
then fail to market it successfully.

You need to get out there and spread the word about your products or services to the right
people to build your customer base. Advertising and selling are part of the process but there
is much more involved.

Page No. 8
Contests
Contests are a frequently used promotional strategy. Many contests don't even require a
purchase. The idea is to promote your brand and put your logo and name in front of the
public rather than make money through a hard-sell campaign. People like to win prizes.
Sponsoring contests can bring attention to your product without company overtness.

Social Media
Social media websites such as Facebook and Google+ offer companies a way to promote
products and services in a more relaxed environment. This is direct marketing at its best.
Social networks connect with a world of potential customers that can view your company
from a different perspective. Rather than seeing your company as "trying to sell" something,
the social network can see a company that is in touch with people on a more personal level.
This can help lessen the divide between the company and the buyer, which in turn presents a
more appealing and familiar image of the company.

Mail Order Marketing

Customers who come into your business are not to be overlooked. These customers have
already decided to purchase your product. What can be helpful is getting personal
information from these customers. Offer a free product or service in exchange for the
information. These are customers who are already familiar with your company and represent
the target audience you want to market your new products to.

Product Giveaways
Product giveaways and allowing potential customers to sample a product are methods used
often by companies to introduce new food and household products. Many of these companies
sponsor in-store promotions, giving away product samples to entice the buying public into
trying new products.
Point-of-Sale Promotion and End-Cap Marketing
Point-of-sale and end-cap marketing are ways of selling product and promoting items in
stores. The idea behind this promotional strategy is convenience and impulse. The end cap,
which sits at the end of aisles in grocery stores, features products a store wants to promote or
move quickly. This product is positioned so it is easily accessible to the customer. Point-of-
sale is a way to promote new products or products a store needs to move. These items are
Page No. 9
placed near the checkout in the store and are often purchased by consumers on impulse as
they wait to be checked out.

Customer Referral Incentive Program

The customer referral incentive program is a way to encourage current customers to refer new
customers to your store. Free products, big discounts and cash rewards are some of the
incentives you can use. This is a promotional strategy that leverages your customer base as a
sales force.
Causes and Charity
Promoting your products while supporting a cause can be an effective promotional strategy.
Giving customers a sense of being a part of something larger simply by using products they
might use anyway creates a win/win situation. You get the customers and the socially
conscious image; customers get a product they can use and the sense of helping a cause. One
way to do this is to give a percentage of product profit to the cause your company has
committed to helping.

Page No. 10
Branded Promotional Gifts
Giving away functional branded gifts can be a more effective promotional move than handing
out simple business cards. Put your business card on a magnet, ink pen or key chain. These
are gifts you can give your customers that they may use, which keeps your business in plain
sight rather than in the trash or in a drawer with other business cards the customer may not
look at.
Customer Appreciation Events
An in-store customer appreciation event with free refreshments and door prizes will draw
customers into the store. Emphasis on the appreciation part of the event, with no purchase of
anything necessary, is an effective way to draw not only current customers but also potential
customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be
used to make the event more attractive. Setting up convenient product displays before the
launch of the event will ensure the products you want to promote are highly visible when the
customers arrive.

After-Sale Customer Surveys

Contacting customers by telephone or through the mail after a sale is a promotional strategy
that puts the importance of customer satisfaction first while leaving the door open for a
promotional opportunity. Skilled salespeople make survey calls to customers to gather
information that can later be used for marketing by asking questions relating to the way the
customers feel about the products and services purchased. This serves the dual purpose of
promoting your company as one that cares what the customer thinks and one that is always
striving to provide the best service and product.

Developing your promotional strategy

When you have determined your target audience you should decide what message you are
trying to get across to them in your marketing. If you have more than one target market, this
message could be different depending on the potential customer. It may also be necessary to
focus your marketing in different ways - read more about product strategy - positioning
and differentiation.

Page No. 11
Brand awareness

To create a successful promotional strategy, you need to create brand awareness amongst
your customers. Brand awareness relates to how well your specific product is recognised by
current and potential customers. Read more about the benefits of creating a brand.
There are a number of forms of advertising which you can use to create brand awareness
within your customer groups. Methods to consider include:

 traditional advertising - eg business directories, magazines, newspapers, billboards,

radio or TV
 public relations - eg press releases, launches, events or tours
 sales-based methods - eg coupons, competitions, discounts, gift vouchers, loyalty
incentives for existing customers
 direct marketing - eg sales letters, email, mail order catalogues, packaging designs or
point of sales displays
 telemarketing
 search engine optimisation and pay-per-click and paid search advertising
 social media marketing and advertising
You could also consider attending dealer or showroom events, exhibitions or trade shows to
take advantage of any sales opportunities that may present themselves there or if your target
audience may also be attending them.

Selling to existing customers

You may be able to increase awareness of your product or service by marketing it to your
existing customers. If you understand your current customers - particularly those that deal
with you often or spend highly - you should be able to develop ways to target them and
increase your brand awareness.

You should also encourage existing customers to promote you to associates, as word of
mouth recommendations can be very influential when developing a brand.

Page No. 12
Timing and measuring your campaigns

Whatever promotional strategies you use, you should time your activities to reach your target
customers when they are most receptive. You should develop strategies that combine both
long and short-term activities - eg special offers or competitions.

Measuring the effectiveness of your strategy is also important. This can include asking new
customers how they heard about you, or using surveys before and after every marketing
campaign. You could also monitor your website traffic and use individual promotional codes
for specific sales or offers. These can help you determine what is and isn't working and show
you where you can improve your campaigns.

Developing a promotional strategy

Deciding on a marketing communications strategy is one of the primary roles of the

marketing manager and this process involves some key decisions about who the customer is,
how to contact them, and what the message should be. These questions can be answered
using a three stage process, which is equally relevant for all elements of the marketing mix:

Segmentation
Dividing the marketing into distinct groups

Targeting
Deciding which of these groups to communicate with, and how to talk to them

Positioning
How the product or brand should be perceived by the target groups

Messaging
Delivering a specific message in order to influence the target groups

Page No. 13
1. Segmentation

Dividing potential customers into discrete groups is vital if you want to increase the success
rate of any communications message. If you don't know who you are talking to, it's unlikely
you will get much of a response. Who are the potential customers? How many sub-groups
should you divide them into? How do these groups differ? Hopefully, most of this
information will be readily available from your market research.

Once you have an idea of the customer, you should further drill down to explore them in
more detail.

What are their media consumption habits? What are their expectations and aspirations? What
are their priorities? How much disposable income do they have? What are their buying
habits? Are they likely to have children? How many holidays do they take a year? How much
money do they give to charity? How can you help them?

This information can be obtained in a variety of ways, from commissioning a specialist

market research agency, to examining sales patterns or social media interactions.

Commonly used market research methods include:

 Sales analysis and buying patterns

 Questionnaires
 Desk research
 Website statistics, especially social media
 Focus groups
 Face-to-face interviews
 Specialist market research companies

Once you have built up an accurate picture of your customer, it's time to get their attention…

Page No. 14
2. Targeting

For the purposes of advertising, targeting is the process of communicating with the right
segment(s) and ensuring the best possible response rate. The methods you use to target your
audience must relate to your marketing plan objectives - are you trying to generate awareness
of a new product, or attract business away from a competitor?

 Related link: Writing a marketing plan

Methods of marketing communications

Advertising is just one element of the marketing communication arsenal, which can be
divided into the following areas:

Advertising – a mass media approach to promotion

 Outdoor
 Business directories
 Magazines / newspapers
 TV / cinema
 Radio
 Newsagent windows

Sales promotion - price / money related communications

 Coupons
 Discounts
 Competitions
 Loyalty incentives

Public relations - using the press to your advantage

 Press launches
 PR events
 Press releases

Page No. 15
Personal selling – one to one communication with a potential buyer

 Salesmen
 Experiential marketing
 Dealer or showroom sales activities
 Exhibitions
 Trade shows

Direct marketing - taking the message directly to the consumer

 Mail order catalogues

 Bulk mail
 Personalised letters
 Email
 Telemarketing
 Point of sale displays
 Packaging design

Digital marketing – new channels are emerging constantly

 Company websites
 Social media applications such as Facebook or Twitter
 Blogging
 Mobile phone promotions using technology such as bluetooth
 YouTube
 E-commerce

Deciding which media channel to use

In nature, evolution occurs most rapidly when competition for resources is intense. The same
process is now occurring with promotional media. All traditional media channels are now
saturated, and competition for consumer attention is intense. At the same time, the impact of
any one medium is becoming diluted. There are many more TV and radio channels, consumer
have the ability to skip adverts and free information is now much more accessible. As a
result, companies are becoming increasingly innovative in their approach to communications

Page No. 16
and a host of new media channels have emerged. As a result, media choice is becoming a
tricky task, which is why detailed segmentation is so important - it's no use starting a Twitter
campaign if none of your target market are regular users of the site.

Highly targeted communications often lead to better results. You can usually expect a
response rate of under 1% for a relatively generic mass mailing. However, personal letters to
a handful of your most loyal customers would lead to a dramatically increased rate of return.
When deciding which media to use consider the reach, frequency, media impact and what
you can expect for your budget but most of all, ensure your target customer will see the
message in the first place.

Media choice is a matter of compromise between volume of people versus the personalisation
of the message.

Ensuring your message reflects the stages of the purchasing funnel

Once you have made the audience aware of your brand, work doesn't stop there. The
customer needs to be guided through the purchasing process. This means identifying the key
stages in the customer journey and ensuring communications messages are personalised and
relevant.

 More information: The purchasing funnel

Integrated marketing communications

Once you have decided which media channel to concentrate on, the next step is to ensure an
integrated approach is taken. Regardless of whether you are promoting a new product or
raising awareness, it's important that all ads across all media work together towards a
common goal by using similar messaging and 'look and feel'. An integrated approach can
dramatically increase the effectiveness of any campaign and will help create your brand
image.

Page No. 17
Getting the best response

To get the best response from your target market, you need ensuring the message is relevant
and clear – once you've managed to gain the valuable attention of your customer the last thing
you want is for them to be confused about what you're saying. Determine the objectives of
the advert and ensure these aims are addressed clearly. Think about the next steps you would
like the audience to take, whether this is visiting a website, ringing a number, or being able to
recall your brand when they are next in the shops.

3. Positioning

Positioning is the process of developing an image for your company or product. This can be
achieved partially through branding, but it's important to realise that all elements of the
marketing mix combine to provide the full picture. You must ensure that all areas of your
business live up to expectations in order to successfully position yourself in the way you
hope. Positioning also considers the competition, and you need to explain why you are unique
in the marketplace and better than the other products on the shelf.

Branding and messaging

Branding is a powerful tool for positioning your product. Branding is used on almost all
customer facing elements of a product, from the packaging design to the style of writing used
on posters. Every communication a customer received adds up to form a mental picture of
your brand and can influence the price they are willing to pay for your products. This ability
to charge more due to the positioning of your product is known as 'brand equity'. Your
branding also needs to consider your unique selling points (USPs) and ensure these are easily
recognised through your messaging – is your product the best value, longest lasting, sweetest
smelling or fastest?

Corporate identity

A corporate identity is a useful tool to ensure that your branding is used in a consistent way
throughout the company. This detailed document runs through almost every conceivable

Page No. 18
customer touch point and provides guidance on the presentation and style which should be
used. This could include use of logos, colours, tag lines, uniform and the type of coffee to
serve guests. A CI guide is particularly useful if any creative work it outsourced to agencies
or freelancers or if you have many offices worldwide. The most powerful brands can be
identified by many elements of their communications material, not just a by their logo or
slogan and this is due to successful implementation of a recognisable corporate identity.
Recognition is a key part of any purchase decision so a corporate identity should for a core
element of your advertising strategy.

4. Development of the advertising message

Once you have determined the positioning for your brand, it's time to develop the message in
order to influence your target groups. Advertising objectives should be directly linked to your
marketing plan, and tend to fit into the following generic categories:

 Inform - raising awareness of your brand & products, establishing a competitive

advantage
 Persuade - generating an instant response (usually driving sales)
 Remind - to maintain interest and enthusiasm for a product or service

It's a documented fact that creative, well branded, distinctive advertising generates the best
results so ensure you use the best possible creative team you can get your hands on, and give
them a detailed brief. Remember that a message will only be successful if it appeals to the
target audience, so constantly refer back to the customer and tailor the ads to them.

Page No. 19
 CHAPTER-3
COMPANY PROFILE

Tupperware India‘s success has come from its best in class, highly innovative products and
opportunity, and for over 20 years now we have had an unwavering commitment to
Enlighten, Educate and Empower women across the country.

Our Vision

Sustain Tupperware India‘s position as the premier, relationship-based, marketer of quality,

innovative products and brands.

Inspire confidence in our associates, channel partners, consumers and investors.

Continue to literally change lives, especially women's, by enabling them to reach their full
potential.

Our Values

Our values are the foundation of what we believe and are passionate about achieving.

Empowerment

We provide professional and business development opportunities to our channel partners and
associates, allowing them to realize their potential, achieve success and gain confidence.

Integrity

We strive to do what is right in our words and our actions.

Responsibility
Page No. 20
We hold ourselves accountable to our associates, channel partners, consumers and investors.

Innovation

We are committed to developing innovative opportunities, products and solutions.

Tupperware celebrates more than two decades of changing lives in India by transforming,
empowering and inspiring women across the country and the globe!

Mr. Earl Tupper‘s unique ideas and inventions are deeply seeded into the minds at
Tupperware. Its unmatched amalgamation of world-class products has enriched lives,set new
trends, brought colour and have empowered people in many ways into many homes in the
country and countries.

This 70-year-old globally admired company,Tupperware, believes that building and investing
in people helps them grow; and the company grows together with them. The brand has helped
women all over the world to gain confidence and turn their dreams into reality. Almost 3
million successful Sales Force members in over 80 countries across the world are a shining
example of this.

So let‘s empower people together and spread the incredible Tupperware way of life!

Tupperware‘s simple-smart products, right from your living room, will take you places and
will help you lead an independent, happy and successful life.

Sustainability

Beautiful it would be if we continue to co-exist with nature! To ensure this, as a brand, the
responsibility lies on us to instill into the minds the core focus areas. Also, as an individual
too we should be aware and keep ourselves educated on minimising waste and energy use.

Our People, Products, and the Environment are the three areas of focus for our sustainability
efforts. Focusing on these pillars will help ensure we have the right tools in place as we look
to our future.

Page No. 21
People

From the drawing board, to planning and implementing strategies, everything is aligned to
empower, educate and enlighten people, especially women.

Our 3 million Sales Force around the globe are equipped with solutions to help improve the
quality of life for themselves, their families and their communities.

With the base of our products, its very origin, its legacy; we proactively encourage our
employees to educate, make awareness and talk about creating a sustainable healthy
Tupperware life.

At the end of the day, what impression is left behind on our consumer‘s mind – While seeing,
touching and finally using our product! Would they want to come back to know more, have
we made ourselves a part of their homes?

Well in a way, yes, our Sustainable practices are prevalent in each of our products. At
Tupperware®, we are committed to providing safe, innovative, premium-quality reusable
products to our consumers.

Our products are manufactured using advanced technology to ensure quality and
performance, while always focusing on meeting strict safety standards. Through investments
in robust research and development, we are able to drive solutions and practices that are
better for the environment in the material usage.

Heritage

The fruits of life fall in the hands of those

who climb the tree and pick them.‖ - Earl Tupper

Mr. Earl Tupper, the great inventor of Tupperware products, left no stone unturned to create
such exceptional products that reinvented or simply made our own lives better.

As it‘s famously said that good things happens to those who wait, Mr. Tupper‘s story truly
reflects this.

Page No. 22
From a young dynamic boy at the farm to being a worker at Du Pont, Mr. Earl Tupper had
come a long way. Playing around with the waste product of the oil refining process at Du
Pont, little did Earl know that this would change everything! It will change his life and many
lives across the world were going to be transformed.

Actually Mr. Earl Tupper with his acumen, skill and innovative thinking, started a never-to-
end revolution. The Tupperware revolution! In 1946, the Tupperware brand products made
their debut and for more than 70 years now, it is still revolutionising lives across the world.

The lightweight and non-breakable plastic containers, with the famous ‗burping seal‘, had set
Tupperware products a class apart from others. In 1949, Tupperware introduced the
'Wonderlier Bowl' that gave a start to a revolutionary range of kitchen utensils. The, also
known as, Wonder bowl was invented with an airtight closure, which was much lighter and
stronger than the traditional glass and potter.

Now, one after the other, Mr. Tupper was bringing life to his inventions that were once just a
part of his sketchbook. The ‗Bell Tumbler‘ that was lighter, durable unlike traditional food
containers. The trend of ‗Tupperised Kitchen‘, which gave people an altogether different
perspective on how to keep things organised in a kitchen and store food that can be kept fresh
longer.

With an analytical bent of mind, practical understanding to create useful

products, Mr. Tupper had actually cut through the society‘s mindset of glass and crockery.
He created the need and space for such revolutionary products. Simply because of its
usefulness and practical utility.

This was a major shift in the thinking of the society, where beautiful Tupperware products
were now being placed and used at parties, get-together and at households. And at the same
time, were considered to be in vogue.

In the year 1948, Tupperware products rocketed even higher. One charming lady with her
wise skills and completely new marketing strategy completely revolutionised the way
Tupperware products were sold.

Mr. Earl Tupper had not imagined that Brownie Wise would be the woman who would
revolutionise his plastic company‘s sales approach, by her simple and effective idea for 'home

Page No. 23
parties'. Well, the money started flowing in, and Mr. Tupper‘s crazy inventions also never
stopped.

What started 70 years ago is still going on and more and more unique, consumer-utility
products are being added to the line.

This remarkable lady with her direct one-to-one sales method helped Tupperware break all
sales records. The first Tupperware Home Party was held in 1948, introducing an all-new
way for Tupperware products to reach consumers. The idea was that a Tupperware Hostess
would introduce the Tupperware products to a group of women through one-to-one
interactions and live demonstrations.

This way of selling was such a success that the products were pulled off from the market
shelves and now are only for sale at demonstrations by a professionally trained consultant.
This successful formula is still the formula for Tupperware. Amazing isn‘t it!

The biggest contribution that happened as a matter of fact was that Tupperware empowered
women to unfold their true potential. It made them look at life differently, and to understand
not to become something but to realise what they already are and how Tupperware enables
them to do so.

Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after
1996. In almost seven decades, the products have become more diverse, more beautiful and
more convenient.

Tupperware is not just about containers. Do check our Products section to see the myriad
products we offer.

Page No. 24
History Tupperware India

1996 – Tupperware operations starts in India

2009 – Tupperware India launches the Aquasafe bottles, which creates a nationwide
sensation.

2010 – Tupperware India starts a new manufacturing plant in Dehradun

2012 – India‘s refurbished Head Office in Gurgaon – ‗Home of Confidence‘ inaugurated by

Rick Goings, Chairman & CEO – Tupperware Brands Corporation.

2014 – The perfect gift for every occasion was launched, the ‗Tupperware Gifting Catalogue‘
launched with a wide range of products.

2015 – Tupperware launches ‗Kitchen Expert Set‘ to give your kitchen a makeover, bringing
years of kitchen expertise to your doorstep.

Tupperware India Pvt. Ltd. Management

Management

 Shilpa Ajwani : Managing Director

 Puneet Narula : Head - Finance

 Chandan Dang : Head - Marketing

 C Karthik : Head - Sales

 Shalini Adhaar : Head - HR

 Amit Jain : Head - IT

Page No. 25
 CHAPTER-3
RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. It may be

understood as Science of studying how research is done, Scientifically in it we study the
various steps that generally adopted by a researcher in studying his research problem along
with the logic behind them. ―Accuracy of the study depends on the systematic application of
the method.‖ The researcher has to decide the method to be used that helps him to get a
desired direction in a systematic way.

Page No. 26
DATA COLLECTION

The task of data collection begins after the research problem has been defined and research
design chalked out. While deciding the method of data collection to be used for the study, the
researcher should keep in mind two types of data viz,. Primary & Secondary data.

(A)Primary Data: -

Primary Data is data which is available by having conversation, research, etc. So here In
Questionnaire method question were been asked to the existing customers of Tupperware in
order to understand the Image of company in the minds of customers.

On the other hand Interview was taken of Agent of the Tupperware Company to understand
about its marketing Strategy.

Primary Source

Primary data are first hand information and are collected from various sources like:

 Informal interviews

 Through Structured questionnaire

 Observation

(B)Secondary Data:

Secondary Data is data available or is already available in printed or online format. In this
Various article on Tupperware are every now and then published in Newspapers like
Business Standards, Hindustan Times, etc.

Brochures and Catalogues available with the Agents were used to analyse the Marketing
Strategy.

Websites like Wikipedia, tupperware‘s Website, etc.

Page No. 27
 Secondary Source

The secondary source consists of readily available data‘s and is already compiled statistical
statements and reports. Secondary data‘s are collected from;

 Tupperware Brochures and Catalogue

 Internet

 Journals

Page No. 28
 OBJECTIVE OF THE STUDY

 To sales promotional strategies of plastic food containers adopted by Tupperware in

Nagpur City.

 To study the customer perception towards Tupperware for food containers.

 To study the factor influence the purchase decision of Tupperware Product.

 To study impact of promotional strategies affects the sales of Tupperware.

 To know the availability of products as and when demanded at the Tupperware food
containers in Nagpur Region.

 Measure current level of customer satisfaction overall of Tupperware food containers

in Nagpur Region.

Page No. 29
 IMPORTANCE OF THE STUDY

 Promotional strategies are a major aspect of most marketing education

programs. Marketing classes create professionals who have firm foundations
in finance, design, branding, and customer relations that are vital to any
successful promotional campaign.

 Tupperware is a prominent player in the household goods sector, through the

retail of its range of storage containers and kitchenware. Founded in the
United States in 1946 by Earl Tupper, Tupperware has been a household name
for over 60 years.

 Tupperware entered India in November 1996. It started its operations from

New Delhi. It appointed 15 distributors in the first 12 months itself.

 It achieved this by directly recruiting candidates and training them, through a

specially designed 14-week training program in Delhi and Mumbai.

Page No. 30
HYPOTHESES OF THE STUDY

 Promotional Strategy used by Tupperware Company is very effective .

 Customer Are Satisfied with the Tupperware for food containers.

Page No. 31
 ANALYSIS & FINDINGS OF STUDY
1. Do you know about Tupperware products?

Response Respondent Percentage (%)

Yes 80 80%
No 20 20%
Total 100 100

Respondent
80
80
70
60
50
40
20
30
20
10
0
Yes No

Interpretation:

From the abovetableitis clear that, 80%of respondents know about theTupperware
products,20% of therespondents are not aware.

Page No. 32
 2. Do you purchase and consume Tupperware products?

Response Respondent Percentage (%)

Yes 75 75%
No 25 25%
Total 100 100%

Respondent

75
80
70
60
50
40 25
30
20
10
0
Yes No

Interpretation:

From the abovetableitis clear that, 75%of respondents purchase and consume
Tupperware products, 25% of therespondents are not purchase and not consume.

Page No. 33
 3. Awareness of the Tupperware products influenced by?

Response Respondent Percentage (%)

Dealers 20 20%
Friends 20 20%
Newspaper 10 10%
Advertisement 30 30%
Relatives 15 15%
Total 100 100%

Respondent
30
30
25 20 20
20 15
15 10
10
5
0

Interpretation:

From the abovetableitis clear that Awareness of the Tupperware products, 20%of
respondents influenced by Dealer , 20%of respondents influenced by Friends, 10%of
respondents influenced by Newspaper, 30%of respondents influenced by Advertisement
and only 15%of respondents influenced by Relatives.

Page No. 34
 4. From how many years do you using these Tupperware products.?

Response Respondent Percentage (%)

3 Month 10 10%
6 Month 15 15%
1 Years 20 20%
2 Years 20 20%
More Than 2 Years 35 35%
Total 100 100%

Respondent
35
35
30
25 20 20
20 15
15 10
10
5
0
3 Month 6 Month 1 Years 2 Years More Than 2
Years

Interpretation:

From the abovetableitis clear that using the tupperware products, 10% of
respondents using these Tupperware products from last 3 Month, 15% of respondents using
these Tupperware products from last 6 Month, 20% of respondents using these Tupperware
products from last 1 Years, 20% of respondents using these Tupperware products from last
2 Years, 20% of respondents using these Tupperware products more than 2 Years.

Page No. 35
 5. Why do you prefer Tupperware products reasons.

Response Respondent Percentage (%)

Pricing 15 15%
Airtight 20 20%
Versatility 20 20%
Availability 10 10%
Durability 25 25%
Recycling 10 10%
Total 100 100%

Respondent
25
25
20 20
20
15
15
10 10
10
5
0

Interpretation:

From the abovetableitis clear that why they prefer Tupperware products, 10% of
respondents take the tupperware products because of Price, 20% of respondents take the
tupperware products because of Airtight, 20% of respondents take the tupperware products
because of Versatility, 10% of respondents take the tupperware products because of
Availability, 25% of respondents take the tupperware products because of Durability and
25% of respondents take the tupperware products because of Recycling.

Page No. 36
 6. Are you Satisfy with Tupperware products?

Response Respondent Percentage (%)

Strongly agree 50 50%
Agree 35 35%
Neither agree nor disagree 10 10%
Disagree 5 5%
Strongly disagree 0 0%
Total 100 100

Respondent
50
50
45
40 35
35
30
25
20
15 10
10 5
5 0
0
Strongly agree Agree Neither agree Disagree Strongly
nor disagree disagree

Interpretation:

From the abovetableitis clear that Satisfy with Tupperware products, 50% of
respondents Strongly agree, 35% of respondents Agree, 35% of respondents Neither agree
nor disagree with this statement, only 5% of respondents Disagree and no one Strongly
disagree.

Page No. 37
 7. Do you think use of Tupperware products for health & safety factors?

Response Respondent Percentage (%)

Strongly agree 55 55%
Agree 30 30%
Neither agree nor disagree 10 10%
Disagree 5 5%
Strongly disagree 0 0%
Total 100 100%

Respondent

60 55

50

40
30
30

20
10
10 5
0
0
Strongly agree Agree Neither agree Disagree Strongly
nor disagree disagree

Interpretation:

From the abovetableitis clear that use Tupperware products for health & safety
factors, 55% of respondents are Strongly agree for health & safety factors, 35% of
respondents Agree, 10% of respondents Neither agree nor disagree with this statement, only
5% of respondents Disagree and no one Strongly disagree.

Page No. 38
 8. Have you ever faced any problem in using Tupperware products?

Response Respondent Percentage (%)

Yes 10 10%
No 90 90%
Total 100 100

Respondent

90
100

80

60

40
10
20

0
Yes No

Interpretation:

From the abovetableitis clear that problem in using Tupperware products, 90% of
respondents said never faced any problem with using Tupperware products and only
10% of respondents said yes faced problem with using Tupperware products.

Page No. 39
 9. Do you think Tupperware products as ideal for gifts?
Response Respondent Percentage (%)
Very poor 40 40%
Poor 0 0%
Neither good nor poor 10 10%
Good 30 30%
Very good. 20 20%
Total 100 100%

Respondent
40
40
35 30
30
25 20
20
15 10
10
5 0
0
Very poor Poor Neither Good Very good.
good nor
poor

Interpretation:

From the abovetableitis clear that Tupperware products is ideal for gifts, 40% of
respondents said Tupperware products very poor for gifts, no one said poor for gifts, 10%
of respondents said Neither good nor poor for gifts, 10% of respondents said Tupperware
products is Good for gifts, 20% of respondents said Tupperware products is very good for
gifts.

Page No. 40
 10. Do you think color attractiveness of the Tupperware product?

Response Respondent Percentage (%)

Low 5 5%
Very low 10 10%
Neither low nor high 15 15%
High 40 40%
Very High 30 30%
Total 100 100%

Respondent
40
40
35 30
30
25
20 15
15 10
10 5
5
0
Low Very low Neither low High Very High
nor high

Interpretation:

From the abovetableitis clear that color attractiveness of the Tupperware product,
5% of respondents said low color attractiveness of the Tupperware product, 10% of
respondents said Very Low, 10% of respondents said Neither low nor high, 40% of
respondents said High, 30% of respondents said Very High.

Page No. 41
 11. Do you think Tupperware products provide lifetime warranty?

Response Respondent Percentage (%)

Yes 60 60%
No 40 40%
Total 100 100%

Respondent
60
60
50 40
40
30
20
10
0
Yes No

Interpretation:

From the abovetableitis clear that Tupperware products provide lifetime warranty,
60% of respondents said yes Tupperware products provide lifetime warranty and Only 40%
of respondents said no Tupperware products not provide lifetime warranty.

Page No. 42
 12. Do you think Tupperware product are easily breakable by childrens?
Response Respondent Percentage (%)
Yes 20 20%
No 80 80%
Total 100 100%

Respondent
80
80
70
60
50
40
20
30
20
10
0
Yes No

Interpretation:

From the abovetableitis clear that Tupperware product are easily breakable by
childrens, 20% of respondents said yes Tupperware product are easily breakable by
childrens and 80% of respondents said no Tupperware product are not easily breakable by
childrens.

Page No. 43
 13. Does Tupperware product fulfill kitchen requirements ?

Response Respondent Percentage (%)

Strongly agree 50 50%
Agree 30 30%
Neither agree nor disagree 15 15%
Disagree 5 5%
Strongly disagree 0 0%
Total 100 100%

Respondent
50
50
45
40
35 30
30
25
20 15
15
10 5
5 0
0
Strongly agree Agree Neither agree Disagree Strongly
nor disagree disagree

Interpretation:

From the abovetableitis clear that Tupperware Tupperware product fulfill kitchen
requirements, 50% of respondents Strongly agree, 30% of respondents Agree, 15% of
respondents Neither agree nor disagree, 15% of respondents disagree and no one strongly
disagree.

Page No. 44
 14. Does Tupperware product provide good value for money?
Response Respondent Percentage (%)
Yes 90 90%
No 10 10%
Total 100 100%

Respondent

90
100

80

60

40
10
20

0
Yes No

Interpretation:

From the abovetableitis clear that Tupperware product provide good value for
money, 90% of respondents said yes Tupperware product provide good value for money
and only 10% of respondents said No Tupperware product not provide value for money

Page No. 45
 15. Does the Tupperware product is used by peer group?
Response Respondent Percentage (%)
Yes 60 60%
Not at all 0 0%
Sometime 30 30%
Can‘t say 10 10%
Total 100 100%

Respondent
60
60
50
40 30
30
20 10
10 0
0
Yes Not at all Sometime Can’t say

Interpretation:

From the abovetableitis clear that Tupperware product is used by peer group, 60%
of respondents said Yes, No one said not at all, 30% of respondents said Sometime and only
10% of respondents said Can't say

Page No. 46
FINDINGS
 80%of respondents know about theTupperware products,20% of
therespondents are not aware.

 75%of respondents purchase and consume Tupperware products, 25% of

therespondents are not purchase and not consume.

 20%of respondents influenced by Dealer , 20%of respondents influenced

by Friends, 10%of respondents influenced by Newspaper, 30%of
respondents influenced by Advertisement and only 15%of respondents
influenced by Relatives.

 10% of respondents using these Tupperware products from last 3 Month,

15% of respondents using these Tupperware products from last 6 Month,
20% of respondents using these Tupperware products from last 1 Years,
20% of respondents using these Tupperware products from last 2 Years,
20% of respondents using these Tupperware products more than 2 Years.

 10% of respondents take the tupperware products because of Price, 20%

of respondents take the tupperware products because of Airtight, 20% of
respondents take the tupperware products because of Versatility, 10% of
respondents take the tupperware products because of Availability, 25% of
respondents take the tupperware products because of Durability and 25%
of respondents take the tupperware products because of Recycling.

 50% of respondents Strongly agree, 35% of respondents Agree, 35% of

respondents Neither agree nor disagree with this statement, only 5% of
respondents Disagree and no one Strongly disagree.

 55% of respondents are Strongly agree for health & safety factors, 35% of
respondents Agree, 10% of respondents Neither agree nor disagree with
Page No. 47
 this statement, only 5% of respondents Disagree and no one Strongly
disagree.

 90% of respondents said never faced any problem with using

Tupperware products and only 10% of respondents said yes faced
problem with using Tupperware products.

 40% of respondents said Tupperware products very poor for gifts, no one
said poor for gifts, 10% of respondents said Neither good nor poor for
gifts, 10% of respondents said Tupperware products is Good for gifts,
20% of respondents said Tupperware products is very good for gifts.

 5% of respondents said low color attractiveness of the Tupperware

product, 10% of respondents said Very Low, 10% of respondents said
Neither low nor high, 40% of respondents said High, 30% of respondents
said Very High.

 60% of respondents said yes Tupperware products provide lifetime

warranty and Only 40% of respondents said no Tupperware products not
provide lifetime warranty.

 20% of respondents said yes Tupperware product are easily breakable by

childrens and 80% of respondents said no Tupperware product are not
easily breakable by childrens.

 30% of respondents Agree, 15% of respondents Neither agree nor

disagree, 15% of respondents disagree and no one strongly disagree.

 90% of respondents said yes Tupperware product provide good value for
money and only 10% of respondents said No Tupperware product not
provide value for money

Page No. 48
 30% of respondents said Sometime and only 10% of respondents said
Can't say

Page No. 49
CONCLUSION AND RECOMMENDATION OF THE STUDY

CONCLUSION:-

 Tupperware launched its products in India in 1996 for the first time. And within few
years it was amongst the top growing industries in India. It adopted Direct Selling
Marketing Strategy instead of adopting Retailing. But the Strategy of Direct Selling
proved to be successful for them.

 Another key factor for Success was its Unique Strategy and 100% women
involvement.

 With its designs that mix everyday utility with vibrant colors, style and ease,
Tupperware products have been the trusted choice for generations. This not only takes
care of family‘s health but also ensures that no unnecessary plastic dump is added to
the environment.

 Tupperware key factors for Success were its product; even if their products were
costly then other products in market people still today prefer buying Tupperware
Products because of their long life factor and best quality. Plastic used to produce
Tupperware products is of high quality which helps to keep food products fresh and
health even after days.

 As Tupperware offers deals in wide range of Kitchen Ware Products, women were the
best source of marketing it because if one woman is satisfied she can successfully
convince other woman‘s for the same.

 Hence, Tupperware selected woman and found out strategy of theme party where one
woman organizes party at her place and explains about the products in details.

 Hence, from the above we can conclude that finding out the best Strategy which suits
your business is very necessary, which Tupperware did and because of which it is one
of the successful companies with a wide range of customers and employees.

Page No. 50
RECOMMENDATION OF THE STUDY
 The numbers of green stores are very less in number in the city and hence steps
should be taken to open more number of green stores.

 The advertisement for Tupperware products is very minimum compared to other

product and hence suitable steps should be taken by the manufacturer to increase
the advertisement.

 The price of Tupperware products is little high from the point view of customers
and hence manufacturer to consider reducing the price of Tupperware products.

 It is also suggested to the manufacturer to conduct an awareness campaign for the

general public and make an attempt to brief them about the advantages they will
get in using the Tupperware products

 It is also suggested to the manufacturer to adopt promotional strategies in

marketing of Tupperware products

 Company main concept of Marketing is through Party Plan which is working

successfully till now, but in today‘s world to compete with other products same
like Tupperware Company needs to find out even another ways of effective
marketing.

 Company‘s product prices are higher than other substitutes in the market but even
after this company is able to sell its products efficiently so if company tries to
reduce its costs down then it can capture greater market share then now.

Page No. 51
 Company can expand its sales network and increase penetration in emerging
markets, such as South America and Africa.

 Enhance sustainability goals and capitalize on buyer preferences for ―green‖

products by marketing products constructed with sustainable materials such as
bamboo or recycled paper (Tupperware Brands).

 Thought Company has adopted Online Marketing even in recent times but that is
not up to the mark. Company can structure a standard format or Software keeping
in mind views of customers which may help them to do Online Marketing as well.

Page No. 52
BIBLIOGRAPHY
Books Referred:-

 PHILIP KOTLER ―MARKETING MANAGEMENT‖ the millennium edition, New

Delhi, Prentice-Hall India, Tenth Edition.
 C.R KOTHARI ―RESEARCH METHODOLOGY‖ New Delhi Wishwaprakashan,
2000, Second Edition.
 Marketing Management,TheMcGraw.Hill CompanyRajanSaxena(ThirdEdition)

Websites References:-

 www.marketingstudy.org
 http://www.businessdictionary.com/definition/promotional-strategy.html
 http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html
 http://study.com/academy/lesson/promotion-strategies-in-marketing-examples-lesson-
quiz.html
 https://www.boundless.com/business/textbooks/boundless-business-
textbook/marketing-communications-17/promotion-104/promotion-strategies-491-
1624/

Company Websites References:-

 http://www.tupperwareindia.com/en/index
 http://www.tupperwareindia.com/about-us

Page No. 53
QUESTIONNAIRES
Personal Information:

Name: __________________________________________

Gender __________________________________________

Age: __________________________________________

Education qualification: _____________________________

Occupation: _____________________________________

QUESTIONS:

1. Do you know about Tupperware products?

 Yes
 No

2. Do you purchase and consume Tupperware products?

 Yes
 No

3. Awareness of the Tupperware products influenced by?

 Dealers
 Friends
 Newspaper
 Advertisement
 Relatives

Page No. 54
4. From how many years do you using these Tupperware products.?

 3 Month
 6 Month
 1 Years
 2 Years
 More Than 2 Years

5. Why do you prefer Tupperware products reasons.

 Pricing
 Airtight
 Versatility
 Availability
 Durability
 Recycling

6. Are you Satisfy with Tupperware products?

 Strongly agree

 Agree

 Neither agree nor disagree

 Disagree

 Strongly disagree

Page No. 55
7. Do you think use of Tupperware products for health & safety factors?

 Strongly agree

 Agree

 Neither agree nor disagree

 Disagree

 Strongly disagree

8. Have you ever faced any problem in using Tupperware products?

 Yes
 No

9. Do you think Tupperware products as ideal for gifts?

 Very poor
 Poor
 Neither good nor poor
 Good
 Very good.

10. Do you think color attractiveness of the Tupperware product?

 Low
 Very low
 Neither low nor high
 High
 Very High

Page No. 56
11. Do you think Tupperware products provide lifetime warranty?

 Yes.
 No.

12. Do you think Tupperware product are easily breakable by childrens?

 Yes
 No

13. Does Tupperware product fulfill kitchen requirements ?

 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree

14. Does Tupperware product provide good value for money?

 Yes
 No

15. Does the Tupperware product is used by peer group?

 Yes
 Not at all
 Sometime
 Can‘t say.

Page No. 57