Professional Documents
Culture Documents
To
Batch (2009-2012)
CERTIFICATE
I, Mr Rohit Chordia, Roll No. 13290301709 certify that the Summer Training Report
(BBA - 311) entitled ―To Study On Haldirams Papadums‖ is done by me and it is an
authentic work carried out by me at Haldiram Snacks Private Limited. The matter
embodied in this has not been submitted earlier for the award of any degree or diploma to
the best of my knowledge and belief.
Certified that the Summer Training Report (BBA ) entitled ―Haldirams Papadums‖ is done
by Mr.Rohit Chordia, Roll no:13290301709, is completed under my guidance .
Countersigned
Director
7th August 2011
I express my sincere gratitude to my project guide, Ms. Shilpa Arora under whose guidance I
pursued my project and without whose kind help this project would not have been possible.
I would also like to thank Mr. Rakesh Chauhan for his guidance and support and offering this
project to me
I would also like to express my sincere thanks to all respondents for their cooperation. I am
extremely obliged and highly thankful to all those who have contributed to completion of this
project.
1 Certificate ii , iii
2 Acknowledgement iv
3 List of figures vi
4 List of tables vi
10 Annexure 33-36
11 Bibliography 37
List Of Figure
List Of Tables
This report includes introduction about the company, its growth and future plans. This
project is about how successful the Haldiram‘s Papadums has been in the market and how
This report and survey also highlights the major problems that Haldiram‘s Snacks is
facing in the market while selling their products and what does retailers think about the
company.
Chapter1
INTRODUCTION
1.1 Papadums
A papadum is a thin, crisp, disc-shaped food from the Indian subcontinent, typically based
on a seasoned dough usually made from peeled black gram flour (urad flour), either fried or
cooked with dry heat (usually flipping it over an open flame). Flours made from other
sources such as lentils, chickpeas, rice, tapioca, certain millets or potato can be used.
Papadums are typically served as an accompaniment to a meal in India, Bangladesh, Nepal,
and Sri Lanka or as an appetizer or snack, sometimes with toppings such as chopped onions,
chopped carrots, chutneys or other dips, and condiments. In Pakistan, these are made of rice
and often used as a snack or meal accompaniment. In certain parts of India, poppadoms
which have been dried, but not cooked, are used in curries and vegetable
dishes. Papadums have been a part of the Indian subcontinent for generations and is an
intrinsic part of everyday meals.
Papadums are called appalam in Tamil
Nadu, pappadam in Kerala, appadam in Andhra/Telangana, happala in Karnataka,
and papad in Punjab and Gujarat. They are mainly made in Punjab, Rajasthan, Maharastra,
and Gujarat in the north. In the south, Kerala, Madurai district in Tamil Nadu, Kanchipuram,
and Chennai are major manufacturers.
1.2 Haldiram
Fax + 91 33 40144400
Email – prabhu@cal.vsnl.net.in
Website – www.haldiramlimited.com
namkeens for past seven decades in India and abroad. It made its modest start in the
beginning of 1937 in Bikaner, a city of Rajasthan, India and was founded by Shivkishan
Aggarwal. The brand name HALDIRAM BHUJIYAWALA was introduced during pre-
partition era – 1941, subsequently the reach was extended to eastern part of India i.e.
Kolkata in 1958, further consolidated to western India also at Nagpur in 1968 and from
there it never looked back and ventured first major step in this direction by opening up a
showroom in Chandni Chowk in 1982, the main hub of commerce in Delhi. The prime
focus was to serve sweets and namkeens amongst consumers and the trade it directly.
In 1970, a large manufacturing unit was set up in Nagpur in the state of Maharashtra
(India). In 1982, a retail outlet was set up in New Delhi. The outlet became very popular
not only among the Delhities but also among tourists visiting Delhi.
Haldiram's was able to achieve significant growth during the 1980s and 1990s. In 1992, a
manufacturing unit with a retail outlet attached to it was set up in the outskirts of Delhi.
A year later, Haldiram's syrups and crushes were successfully launched in the Indian
market. In 1995, a restaurant was opened in New Delhi. In 1997, realizing the potential of
namkeens, the company started a manufacturing unit in Delhi exclusively for making
namkeens.
The company offered a wide variety of traditional Indian sweets and snacks at
The group also pioneered new ways of packaging namkeens. Its packaging techniques
increased the shelf life of namkeens from less than a week to more than six months.
It was also one of the first companies in India to open a restaurant in New Delhi offering
traditional Indian snack food items such as "panipuri," "chatpapri," and so on, which
catered to the needs of hygiene conscious non-resident Indians and other foreign
customers.
In the mid 1990s, Haldiram's added bakery items, dairy products, sharbats and ice creams
to its portfolio. At the beginning of the 21st century, Haldiram's products reached
millions of consumers not only in India, but also in several other countries, including the
US, Canada, UK, UAE, Australia, New Zealand, Sri Lanka, Nepal, Japan and Thailand.
To add potato products to its existing product portfolio, machinery was imported from the
US.
Haldiram's maintained high quality standards at every stage of the production process.
All its food items were prepared and packaged in a very hygienic environment.
machinery and hiring best staff. Through hard work, complete dedication,
Mission
Review , Recreate and Rediscover the trend of Healthy Eating and Innovate and
Vision
Be the Trend Setter in the field of Healthy and Tasty Eating To Achieve a Sustainable
Growth this will bring about an overall up liftment of the Organization, its People and
the Society.
Goal :
To provide our customers Perfect Taste and Quality in the Best of Packaging.
1.3 GROWTH
In 1992, when HALDIRAM‘ turned itself into a group segment, a most sophisticated
manufacturing centre cum showroom was established at Main Mathura Road, New Delhi
The New Delhi unit caters to Punjab, Haryana, Uttar Pradesh and Bihar, Jammu
The company also has three showrooms in Delhi, located at Main Mathura Road, Lajpat
Nagar and Chandni Chowk. These offer variety of fast foods as well as traditional foods.
Trust in quality is an obsession which is being enjoyed by million of families. The quality
of salty snacks and scrumptious sweets met the international standard and speak for itself.
packing, shelf life, competitive price with special emphasis on consumers satisfaction and
its lingering taste is amongst the best available in the world. To say the least, amongst the
sweets and namkeens, we can modestly say ―you name it-we have it‖.
Haldiram‘s is not only popular in India but also in many eastern countries too and is
The Namkeen market in India is magnanimous which consists of both the organized and
the unorganized sectors. The unorganized Namkeen market consists of Home made and
loose salty snacks generally sold in small Kiranas. The branded or the organized
Namkeen segment in India is increasing virtually by the day. Some of the major players
in the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. The
top namkeen brands in India are generally products offered by Haldirams and Frito Lays.
Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams is
known for its large variety of to brands that have been ruling the Indian snacks industry
for over decades now. Consumers in India in a way have become accustomed to the
The Indian snack market offers around 1,000 snack items. The branded namkeen segment
consists of 40% market share of the total salted snacks market in India. The market
leaders that own all the to namkeen brands in India is Haldirams that has a market share
of 41 % and then follows Frito Lays that has a market share of 10%.
1.5 PRODUCT RANGE
Haldiram has successfully completed the journey of being a small entrepreneur to the
India's largest selling brand name in Sweets and Namkeens (savory). The entity is known
for its variety of mouth watering food products such as Sweets, Namkeens, Pickles,
Syrups, and Biscuits in the world. The prime focus of the company is to serve sweets and
Sweets: Jamphal, Bengali Rasgulla, Pateesa, Raj Bhog, Nargisi Rolls and many
more.
Pineapple Flavor
Namkeen: Aloo Bhujia, Hara Chiwda, Kaju Mixture, Navrattan, Moong Dal,
Apart from this Haldiram‘s restaurants offer a large variety of food ranging from
Indian snacks, North Indian food, South Indian food, Continental and Chinese,
- To find out how do retailers find the packaging of the product (in terms of
weight).
- To find out how do retailers find the margin in selling the Haldiram‘s product.
- To find out what is the image of Haldiram‘s biggest competitor in the market.
These objectives were achieved by following a well thought out plan and defining the
problem for each objective separately. Sampling and other statistical tools were
To find out how successful is Haldiram‘s Papadums in the market in East Delhi Region.
For this purpose both secondary and primary data is being used. Primary data consists of
RESEARCH METHODOLOGY
Research design
According to David J. Luck and Ronald S. Rubin, "A research design is the determination
and statement of the general research approach or strategy adopted/or the particular
project. It is the heart of planning. If the design adheres to the research objective, it will
Research designs are concerned with turning the research question into a testing project.
The research design has been considered as a "blueprint" for research, dealing with at
least four problems: what questions to study, what data are relevant, what data to collect,
Descriptive research is used to obtain information concerning the current status of the
The methods involved range from the survey which describes the status quo, the
Sampling Design
It indicates how the sample units are selected. One of the most important decisions in this
chosen.
In probability sampling, the probability or chance of every unit in the population being
A random sampling gives every unit of the population a known & non-zero probability of
being selected. Since random sampling implies equal probability to every unit in the
population, it is necessary that the selection of the sample must be free from human
judgement
Sample Location:-
Sample location is that location from where samples are collected for research work.
Field work was carried out for Haldiram Snacks Pvt. Ltd. in the area of East Delhi.
These areas comprised of:-
Preet Vihar.
Shahadra.
Laxmi Nagar..
Surajmal Vihar.
Vivek Vihar
Data collection:-
1) Primary data- Primary data is first hand information on any happening or event. It
collected.
The source of data collection was primary data which was collected by personal
2) Secondary data- Secondary data plays an important role to get huge information
regarding concerned topic. Any data which have been gathered earlier for some purpose
is secondary data. The secondary data is economical and is widely used. It saves much
The secondary data to support the report was collected from the company employees and
the internet.
Instrument Used
For carrying out the research work, questionnaire had been used.
Questionnaires have advantages over some other types of surveys in that they are cheap,
do not require as much effort from the questioner as verbal or telephone surveys, and
often have standardized answers that make it simple to compile data. However, such
standardized answers may frustrate users. Questionnaires are also sharply limited by the
fact that respondents must be able to read the questions and respond to them.
The questionnaire being used is structured questionnaire.
Analytical Tool
The analytical tool used for the research report is Percentage test . Percentage test is
used to find the percent of responses given by respondents and also to provide pictorial
representation of data.
Chapter-3
DATA ANALYSIS
To carry out the survey various parts of East Delhi were covered to get the questionnaire
Retailers were from Kiryana Shops, General Stores and Confectioners etc.
Papadums.
Aware 37 74%
Awareness
Aware
Not Aware
Interpretation:
74% of the retailers knew that Haldiram‘s has started producing Papadums, while 26%
The unaware retailers said that Haldiram‘s distribution channel is not good therefore they
The American Marketing Association defines a brand as a "name, term, design, symbol,
or any other feature that identifies one seller's good or service as distinct from those of
other sellers. The legal term for brand is trademark. A brand may identify one item, a
family of items, or all items of that seller. If used for the firm as a whole, the preferred
A brand can take many forms, including a name, sign, symbol, color combination or
slogan. The word branding began simply as a way to tell one person's cattle from another
by means of a hot iron stamp. The word brand has continued to evolve to encompass
Haldiram‘s 10 20%
Lijjat 35 70%
Others 5 10%
Brand Sold
Haldiram's Lijjat
Others
INTERPRETATION:
On the other hand, 98% of the retailers are selling Lijjat papadums, which is the top
rival of Haldiram‘s.
Also, 18% of the retailers are selling other brands which consisted of MTR, Mavana and
Rajdhani etc.
Retailers were asked about how they find the availability of Haldiram‘s Papadums and
Lijjat‘s Papadums.
Haldiram‘s 15 30%
Lijjat 35 70%
Total no of respondents
Haldiram’s Bambino
Haldiram‘s:
80% of the retailers said that the stock was available readily while some among them
98% of the retailers were happy with the lijjat supply and said it was readily available on
time. Only 2% of the retailers disagreed to this and said stock availability is poor.
PACKAGING
Packaging is the science, art, and technology of enclosing or protecting products for
distribution, storage, sale, and use. Packaging also refers to the process of design,
system of preparing goods for transport, warehousing, logistics, sale, and end use.
Packaging contains, protects, preserves, transports, informs, and sells. In many countries
it is fully integrated into government, business, institutional, industrial, and personal use.
Retailers who sold Haldiram‘s Papadums were further enquired about the preference of
the customers that which pack of the papadums do customers most prefer and do they
Q4: Which packaging do you think customers prefer more? (For Haldiram‘s)
200 gm 28 56%
400 gm 21 42%
1kg 1 2%
Packaging (in terms of weight)
200 gms
400 gms
1 Kg
INTERPRETATION:
In ordinary usage, price is the quantity of payment or compensation given by one party to
another in return for goods or services. In all modern economies, the overwhelming
majority of prices are quoted in (and the transactions involve) units of some form of
In Finance there are a number of pricing units that fall outside the categories of currency
and barter. For example a monetary loan can be priced in percentage point units using the
formula (100% - Interest Rate). The total amount of interest payable depends upon the
loan amount and the period of the loan, and since each potential borrower has different
loan requirements, it is not sensible to use the total amount of interest payable as the
price. Other examples can be found in the area of Financial Derivative pricing
Price can sometimes alternatively refer to the quantity of payment requested by a seller of
goods or services, rather than the eventual payment amount. This requested amount is
often called the asking price or selling price, while the actual payment may be called the
transaction price or traded price. Likewise, the bid price or buying price is the quantity of
payment offered by a buyer of goods or services, although this meaning is more common
other products too, 100% of them said that it was worth priced.
QUALITY
100% of the retailers found that quality of Haldiram‘s Papadums and other products is
far better then any other brand. They were found satisfied with it.
MARGIN
The difference between the cost and the selling price of securities or commodities
Retailers were asked about how they find the margin in selling Haldiram‘s Papadums.
Excellent 0 0
Average 44 88%
Poor 6 22%
MARGIN
INTERPRETATION:
87% of the retailers said that they get not so good margin i.e. average margin in selling
Haldiram‘s papadums, while 13% of the retailers said that they get poor margins.
Chapter-4
Research Findings
74% of the retailers knew that Haldiram‘s has started producing Papadums, while 26%
The unaware retailers said that Haldiram‘s distribution channel is not good therefore they
On the other hand, 98% of the retailers are selling lijjat‘s papadums, which is the top rival
of Haldiram‘s.
Also, 18% of the retailers are selling other brands which consisted of MTR, Mavana and
Rajdhani etc.
each pack.
Retailers were enquired that how they find the prices of the Haldiram‘s Papadums and
other products too, 100% of them said that it was worth priced.
87% of the retailers said that they get not so good margin i.e. average margin in selling
Haldiram‘s papadums, while 13% of the retailers said that they get poor margins.
5.1 SWOT ANALYSIS
Strength Weakness
STRENGTH
4) Good taste
5) Good variety
WEAKNESS
1) Less awareness.
4) Less margins.
5) Less advertisement.
OPPORTUNITY
THREATS
CONCLUSIONS
questionnaire.
From the survey of the retailers it was found that only 30% of the retailers sell
Haldiram‘s papadums.
Some retailers told that quantity and quality in a pack is maintained every
Biggest competitor o Haldiram‘s is lijjat and almost everyone is happy with the
1) Some of the respondents were totally unresponsive and were not ready to cooperate.
3) Biasness is the most serious limitation. Although measures have been taken to
4) In research retailers behavior is studied but the retailers behavior is not assessed
correctly,
5) The reliability of the data to great extent is dependent on the honesty and
In the area of Patparganj and Madhu Vihar retailers complaint that the distributer
is rude and he himself retails the product and lower price, and if the sell at the
same price, the do not get any margin. It is a area of high concern.
Many retailers complaint that they were not aware of the product, therefore
No awareness among the customers too, therefore they always ask for lijjat or
other brands.
Kirana shop.
Super Market.
General store.
Yes.
No.
Haldiram‘s.
LIJJAT.
Both.
Others.
4. Is the stock of Haldiram‘s papadums available at time?
Readily available.
Available at times.
Poor availability.
Readily available.
Available at times.
Poorly available.
200gms.
400gms.
1kg.
Yes.
No.
8. How do you find the price of Haldiram‘s papadums?
Overpriced.
Worth priced
Underpriced.
Excellent.
Good.
Average.
Poor.
Excellent.
Good.
Average.
Poor.
11. Information about the store.
Name:
Designation:
Phone no:
Address:
Comments:
BIBLIOGRAPHY
www.allexperts.com
www.wikipedia.com
www.haldirams.com
www.indiatimes.com
www.haldiram.tradeindia.com