A

PROJECT REPORT
On

“Business Exposure”
With special reference to
1. EVEREST PHARMA
2. KAKA HALWAI
3. PUNE ZILLHA SAHKARI DUDH UTPADAK SANGH
4. CHITALE BANDHU MITHAI WALE

Submitted to
Savitribai Phule Pune University

In the partial fulfilment of the requirements for the

degree of
Bachelor of Business Administration (BBA)
by
Mr. Shivek Agarwal
Seat no.
Under the guidance of
Prof. Pradnya Bachhav
Through,

Smt. Kashibai Navale College of Commerce

Erandwane, Pune
2019-2020
 SINHGADTECHNICAL EDUCATION
SOCIETY,S

SMT. KASHIBAI NAVALE COLLEGE OF COMMERCE

(Affiliated to University of Pune and Recognized by Govt. of Maharashtra
)
19/15 Erandwane Smt. Khilare Marg. Off Karve Road. Pune 411004.

Date:

CERTIFICATE
This is to certify that Mr. Shivek Agarwal who is a Bonafide student of Smt. Kashibai Navale
College of Commerce, Erandwane,
Pune has worked on Project “Business Exposure” and has successfully completed the
project work in partial fulfilment of award of degree of Bachelor of Business
Administration (BBA).

This report is the record of student’s own efforts under our supervision and guidelines.

Prof. Pradnya Bachhav Dr. S. V. Deshpande

(Project Guide) (Principal)

Internal Examiner External Examiner

Date:
Place:
 DECLARATION

I, Mr. Shivek Agarwal hereby declare that this project is a record of authentic work carried out by me
during the academic year 2019-2020 and has not been submitted to any other University or Institute
towards the award of any degree.

Mr. Shivek Agarwal

Seat Number
 ACKNOWLEDGEMENT

I am deeply indebted to many people for the successful completion of this project.

I would like to take this opportunity and go on record to thank them for their help and support.

I am thankful to the Smt. Kashibai Navale College of Commerce, Erandwane for all the support
provided for this project.

I express my deep sense of gratitude and sincere feelings of obligation to my Project Guide Prof.
Pradnya Bachhav who helped me in overcoming many difficulties and who imparted me the
necessary conceptual knowledge.

I wish to thank all my teachers and friends too, for their helpful inputs, insightful comments,
steadfast love and support.

Shivek Agarwal
Seat No.
 BRIEF SUMMARY

EVEREST PHARMA, established in 1996, is a G.M.P. certified and Ayurvedic products

manufacturing company. It manufactures ayurvedic and herbal products on third party and loan
license basis, under supervision of well-qualified and trained staff. It manufactures more than 500
Ayurvedic products in the form of Tablets, Syrup, Oils, Capsules and Powder form.

KAKA HALWAI is an Indian Sweet Speciality Brand producing top quality fresh sweets and
Namkeen (Salty Snack). It has 4 International Standard Manufacturing Facilities and 20 Sales Outlet
in and around Pune, Pimpri Chinchwad, Talegaon and Chakan. It produces pedhas, barfis, gulab
jamuns, ras malai, laadoo, Bengali mithai

PUNE ZILLHA SAHKARI DUDH UTPADAK SANGHA MARYADIT, Katraj Dairy is a

manufacturer of milk and milk products like Homogenized Cow Milk, Toned Milk, Yoghurt, Cow
and Buffalo Ghee. It has achieved ISO 22000:2005 certification from Det Norskey Veritus. Katraj is
a symbol of High

CHITALE BANDHU MITHAIWALE PUNE. Chitale Bandhu Mithaiwale is a pioneer in the field of
sweets, snacks and other confectionaries. With a strong focus on hygiene and quality, every Chitale
product is manufactured in-house to assure 100% consistency and quality.
INDEX

Chapter Particulars Page Number

1 Objectives of Industrial Visit 01
2 a) Name of the Company:
b) Details of the visit
c) About the Company (Vision, Mission, Awards
and Certification)
d) History of the Company- Milestone
e) Organisation Structure
f) Plant Layout
g) Product Profile
h) Raw Material Used & Suppliers
i) Manufacturing Process
j) Distribution Channel
k) Marketing Strategy
l) Quality Management
m) Health and Safety Consideration
n) CSR Activities
o) SWOT Analysis
3 a) Name of the Company:
b) Details of the visit
c) About the Company (Vision, Mission, Awards
and Certification)
d) History of the Company- Milestone
e) Organisation Structure
f) Plant Layout
g) Product Profile
h) Raw Material Used & Suppliers
i) Manufacturing Process
j) Distribution Channel
 k) Marketing Strategy
l) Quality Management
m) Health and Safety Consideration
n) CSR Activities
o) SWOT Analysis
4 a) Name of the Company:
b) Details of the visit
c) About the Company (Vision, Mission, Awards
and Certification)
d) History of the Company- Milestone
e) Organisation Structure
f) Plant Layout
g) Product Profile
h) Raw Material Used & Suppliers
i) Manufacturing Process
j) Distribution Channel
k) Marketing Strategy
l) Quality Management
m) Health and Safety Consideration
n) CSR Activities
o) SWOT Analysis
5 a) Name of the Company:
b) Details of the visit
c) About the Company (Vision, Mission, Awards
and Certification)
d) History of the Company- Milestone
e) Organisation Structure
f) Plant Layout
g) Product Profile
h) Raw Material Used & Suppliers
i) Manufacturing Process
 j) Distribution Channel
k) Marketing Strategy
l) Quality Management
m) Health and Safety Consideration
n) CSR Activities
o) SWOT Analysis
6 Conclusion
7 Bibliography
8 Annexure- Questionnaire
 OBJECTIVES OF INDUSTRIAL VISIT

1. To have practical knowledge

2. To gain an insight on working of an industry
3. To understand the definition and code of conduct of professionalism
4. To become familiar with the corporate environment
5. To understand all levels of management, need of delegation of authority, requirements of skilled
workers or experts in the industry
6. To recognize the reason behind success of certain industries
7. To understand `policies like pricing and marketing policies implemented by the company
 DETAILS OF VISIT

NAME: SHIVEK AGARWAL

DATE:9/12/2019
TIME:11:30 AM

We got to know the actual process of the making of “Bakarwadi” – our favourite snack. The
manufacturing process was very new to us and it was an informative tour.

The factory has a big “production area” in which there are many sections from store area,
where they prepare the ingredients and masala of Bakarwadi, to the area where they have
placed large manufacturing machines to prepare the bakarwadis without human touch. The
ingredients used are maida, coriander, shev, green chilli etc. and a special secret recipe of
the masala.

They have a machine where the maida is turned into a dough . There is one more where the
other ingredients are mixed. The maida mixture is processed through machines in the form
of rolls and by using cutting machines, they cut the rolls according to the standard size and
shape. After this, the most important process, i.e. frying it in a fryer at a temperature of 165
Degrees. After this, they cool the bakarwadis to normal temperature. Of the waste that is
created during the production, they suck the oil from it and use the waste for creating manure
for the garden outside the manufacturing plant. After the production process is over, they
pack the bakarwadis in their specially designed vacuum packets which are weighed
accurately and dispatched for delivery. Exports are made to the USA and Singapore daily.

The machines used for the entire process are totally computerised and automated. The codes
are fed in the machines according to the requirements.

The capacity of the plant is 3 tonnes of bakarwadis every single day. They have around 25-
30 people who work in 1 shift during the normal day. Thursday is maintenance day, when
no production takes place. In the whole process of producing the bakarwadis, strict measures
are taken to ensure hygiene and cleanliness.
 ABOUT THE COMPANY

A name that epitomizes healthy manufacturing practices and quality, we, Chitale Bandhu
Mithaiwale, are one of the oldest and the most respected name engaged in offering a 'palate
tickling taste and temptations' range of sweets, edibles and instant food mixes. Based in the
state of maharashtra, we were commenced our business in the year 1950, and today, stand
tall as with more than 250 employees as one of the most prominent Manufacturer,
Distributor, Trader and Exporter in India. Our range of food products encompass a wide
range of Sweets like Packed Sweets, Frozen Indian Sweets, Indian Traditional Sweet,
Namkeens, Ready Mixes and so on. Made form quality high grade ingredients & pure ghee,
all our products are highly appetizing & healthy and has been satisfying the taste buds of the
ever-so-choosy connoisseurs of quality food items since ages.

Over the ages, we have not only mastered the art of making sweets and edibles, but have also
learned the changing trend/demand of the market. To keep up to the expectations of our
customers we have armed ourselves with a proficient team of confectioners, who are expert
enough to ensure that all our offerings are every bit as decorative as it is delicious.
 COMPANY PROFILE
Company specifications:

Nature of Business Exporter , Manufacturer , Distributor and Trader

Year of Establishment 1950
Primary Competitive Advantages Supreme quality of products
Timely Delivery
Affordable Price
Impressive client list
Sound infrastructure
OEM Service Provided No

Product Range :
Sweets
Amba Burfi Dryfruit Masti Burfi
Kaju Katali Gulkand Kaju Roll
Kaju Roll Khajur Roll
Kaju Strawberry Rose Kaju Katli
Pista Burfi Orange Delight
Anjir Burfi Santra Burfi
Badam Burfi Rasmalai
Dry Fruit Burfi Rasmalai
Rasgulla Angur Malai
Namkeen
Bakarwadi Khari Bundi
Samosa Gathi
Kachori - Tikhat Barik Shev
Dhokala Methi Puri
Surali Wadi Kadboli
Farsan Chakali
Papdi
Instant Mixes
Medu Wada Mix Khaman Mix
Idli Mix Gulabjamun Mix
 QUALITY ASSURANCE

Over the years, our unwavering efforts and commitment to quality has helped us establish
ourselves as a brand that promotes health with a universal appeal. Considering taste and
hygiene as our guiding principles, we strive to come up quality products at market leading
prices. To assist us in our efforts, we have appointed a team of highly talented professionals
that work round the clock and help us to process products that align with international
standards of quality. We also emphasize on using ultra modern to minimize physical contact
while processing our range of products.

INFRASTRUCTURE
To ensure that all our products stand high in terms of quality and nutritional value, we have
invested in an sound infrastructural set up. It spreads across a vast plot area and encompasses
some of the latest machines and amenities. Although our main sales shops and franchisees
are in and around Pune, we boast of a network of distributors and authorized agents all over
India, so that we provide each of our customers with a tasteful, fresh and nourishing
experience.
 BACKGROUND

Mr. B. G. Chitale started dairy business at Bhilawadi in the Sangli district of Maharashtra
state in 1939. Late Shri. Raghunathrao (Bhausaheb) Chitale, his eldest son, promoted the
firm of Chitale Bandhu Mithaiwale in 1950 in Pune, Maharashtra. The firm began its
operations in the heart of the Pune city at Bajirao Road. One more principal outlet at Deccan
Gymkhana, Pune was opened. The inspiration behind venturing into a dairy based food
products business was of course, Shri. B. G. Chitale.

When they started this business, prime focus was on quality product and fair price. Gradually
people started liking the products of Chitale Bandhu, especially Bakarwadi and Peda and
became habituated. Customer started flowing in and Chitale Bandhu realised that they could
not meet the demand of few products like Bakarwadi. Another problem was no. of customer
visiting the shop was quite high. To solve this they stated with Chit system and increase the
production of Bakarwadi. But the two problems instead of getting solved became
complicated.

To solve this problem, they did in-house R&D and travelled to various exhibitions abroad
(Holland & Germany). They saw a machine for Cream Roll production in Food & Beverage
Exibition, Anova, Germany. They checked with suppliers for designing a similar automated
machine for producing Bakarwadi. One of the suppliers showed interest and visited their
factory in India. Finally with lots of changes German supplier could develop one for
producing Bakarwadi at Chitale Bandhu. In 1980 the automated machine was imported to
India and spent around Rs.10 Million., which was a huge investment. Mr. S. R. Chitale
when asked about this investment responded: “It was high investment, but as per our
financial planning we were sure that breakeven point will come within a year & that’s
what happened.”

This machine could produce 350kg of Bakarwadi per hour, which was sufficient enough to
meet the customer demand.
Later in 1995, they were first to implement RFID System in their shop, which could control
the transactions and made billing process easy. Under this system small machines were kept
near every counter, where RFID plastic card of customers were fed with the price of sweets
bought and finally this card was read at cash counter, where customer could pay the full
amount.

These innovations created curiosity. Chitale Bandhu products were of high quality, better
priced and now were integrated with technology thereby creating huge success.

From a very small beginning which saw food items being produced manually with
domestic help under a limited physical space, Chitale Bandhu Mithaiwale today boasts
of state-of-the-art use of technology in production and end-cycle management of
business.
A comprehensive infrastructure, in terms of skilled manpower, automated manufacturing
units situated at easily accessible points, distribution hubs at key locations and a wide &
strong agent & distributor network in place to take care of all the business needs of
concern.
There are a total of 6 different manufacturing units owned by the firm that supply the
food products. Of these, the unit located at Ranje, Shivapur near Pune has two automated
manufacturing lines specifically devoted for manufacture and export of ‘Bakarwadi’, the
unique and monopoly food snack item from Chitale Bandhu Mithaiwale. Sweet items
like the ‘Gulabjamuns’, the ‘Pedhas’ and the ‘Rasgullas’ are also manufactured on
machines imported from Japan.
Besides manufacturing, Chitale Bandhu Mithaiwale owns two huge and modern shops at
key locations in Pune city. It has appointed 10 franchisees within the city and plans to
increase this number to 15 shortly. Besides Pune city, a wide network of authorised
agents and distributors is placed all over Maharashtra and outside states. Chitale Bandhu
Mithaiwale provides employment to about 300 people at all its establishments.

Today they have grown into Rs. 5 Billion business, and are ably handled through a strong
distribution and franchisee network in Pune and across the country. Having built a brand
identity for itself through the sheer range and quality of food products over the past five
decades & more, Chitale Bandhu Mithaiwale today is a household name associated with the
eating habits, for not just the residents of Pune but all over Maharashtra. Chitale Dairy
produces about 200,000 litres of milk per day and manufactures products such as cream,
butter and yoghurt.

By establishing and operating through various corporate and non-corporate entities, this
business today is a major supplier of food products all over India and is also slowly but
surely establishing itself as a major exporter of its products abroad. Its present exports are to
countries like USA, Singapore and Israel.
Chitale Bandhu Mithaiwale acquires all its dairy supplies from its Sangli dairy farm.
Besides this, it has three main manufacturing concerns with multiple units in and around
Pune, where state-of-the-art machinery is in use for production of various types of
sweets, salted and ready-to-eat food products. These manufacturing units are:
• Chitale Sweets & Snacks Pvt. Ltd. – 4 units
• Shrikrishna Food Industries – 1 unit
• Chitale Bandhu Mithaiwale – 1 unit

The quality of food products of Chitale Bandhu Mithaiwale is strongly looked after and the
business activity is (Hazard Analysis Critical Control Points) HACCP certified. Chitale
Bandhu Mithaiwale is also up-to-date in the use of computer systems and modern technology
in all its business activities.
Being a family owned and managed business; Chitale Bandhu Mithaiwale has evolved and
developed through the sheer grit, determination and efforts of four generations Of the Chitale
family.

Mr. S. R. Chitale Says: “Current annual turnover is $ 5 Billion, $ 4 Billion from Dairy
business where the profit margin is only 2% and rest $ 1 Billion from Sweets business
where profit margin is 12 to 15%.” He continues: “60% of the entire sweets sales
happen during festival time. Currently about 56 varieties of sweets and 31 varieties of
Namkeens are being sold.”
 LOGISTICS AND TECHNOLOGIES

Entire transportation is been looked after by Chitale Bandhu only. They have 13 small to Medium vehicles,
which carry out the entire operations in Pune. All shops have to send next day demand based on the forecast
by 5pm (evening). Accordingly next day morning at 5 am products are sent to the respective shops.

With the business operating 10 physical servers across two data centres in a town 500 kilometres from the
nearest large city, Chitale Dairy found it expensive and hard to source qualified IT support staff .This posed
a significant risk to its operations. In 2005, Chitale Dairy began evaluating ways of streamlining and
enhancing its technology environment. The business decided to implement VMware server virtualization to
provide the required availability and disaster-recovery capabilities. “We determined that if a server became
corrupted, we would need six or seven hours to fully restore it,” said Vishvas Chitale, Director, Chitale
Dairy. “Using VMware High Availability (HA), we could reduce this to just 10 minutes.” In June 2007,
Chitale Dairy consolidated its environment to three physical servers operating in one data centre. These 20
host virtual servers running multiple production applications and operating system, including 64-bit
Microsoft Exchange Server 2007. “Our environment is highly scalable,” says Chitale. “We can easily
support another 20 virtual servers on our existing hardware to service our growth of 15 percent year-on-year
and expansion into new lines of business.” Chitale Dairy is also evaluating VMware Desktop Infrastructure
(VDI) for deployment.
Results
• Reduced server hardware acquisition costs by 50%
• Cut software acquisition costs by 75%
• Reduced server deployment times from three weeks to three hours
• Gained the ability to restore a corrupted server in 10 minutes rather than six to seven hours
• Eliminated second data centre, with consequent 50% reduction in power, cooling and real estate, by
consolidating from 10 physical servers to three
• Reduced storage costs by 25%
• Gained the ability to seamlessly migrate virtual environment to new physical node
• Delivered flexibility by supporting a range of storage options
 CHITALE GROUP

Chitale Bandhu Mithaiwale is a part of the large, diversified and prestigious Chitale Group. Apart from
the milk and dairy products business which is the foundation of the food products business, the Group is
into digital services and agro businesses.
Various companies and firms look after the diversified interests of the Group. These are:

• B. G. Chitale (Chitale Dairy)

• Chitale Bandhu Mithaiwale

• Chitale Foods

• Chitale Agro Industries Pvt. Ltd.

• Chitale Digitals

Each of these businesses has its own separate production, marketing and distribution network. While
using this network, the dairy, food and the agro industries businesses also efficiently put to use their
internal synergies to minimize costs and adhere to strict and high quality of products.
 CORPORATE SOCIAL RESPONSIBILITY

“Give back to the community what you have gained from it” - is the principle that Chitale
Group advocates and embodies in their approach. They have applied an organic growth model
to all their business verticals which has ensured farmer growth and community development.
This has been made possible through initiatives such as:
• Encouraging rural education by aiding schools
• Establishing public gardens, bus shelters, community toilets
• Building village roads, setting up rural hospitals
• Promoting rainwater harvesting
• Giving interest-free loans to landless labour for buffalo rearing
• Motivating people through active participation in Gram Swachchhata Abhiyan
• Helping drought-affected farmers by supplying water and fodder
• Extending donations for Relief Funds at the time of disaster and natural calamities like
earthquake,floods,tsunamis.
 MARKETING STRATERGIES

The markets are changing. With the advent of E commerce, even more
so. I think it is important for us to be present actively in this modern
retail sector as this is what will expand in the time to come. Keeping
such sectors in mind, we are focusing on improving manufacturing
capacities, packaging, shelf life and increasing the reach of our
distribution network.
 MANUFACTURING PROCESS

The factory has a big “production area” in which there are many sections from store area,
where they prepare the ingredients and masala of Bakarwadi, to the area where they have
placed large manufacturing machines to prepare the bakarwadis without human touch. The
ingredients used are maida, coriander, shev, green chilli etc. and a special secret recipe of the
masala.
They have a machine where the maida is turned into a dough . There is one more where the
other ingredients are mixed. The maida mixture is processed through machines in the form of
rolls and by using cutting machines, they cut the rolls according to the standard size and
shape. After this, the most important process, i.e. frying it in a fryer at a temperature of 165
Degrees. After this, they cool the bakarwadis to normal temperature. Of the waste that is
created during the production, they suck the oil from it and use the waste for creating manure
for the garden outside the manufacturing plant. After the production process is over, they
pack the bakarwadis in their specially designed vacuum packets which are weighed
accurately and dispatched for delivery. Exports are made to the USA and Singapore daily.

The machines used for the entire process are totally computerised and automated. The codes
are fed in the machines according to the requirements.

The capacity of the plant is 3 tonnes of bakarwadis every single day. They have around 25-
30 people who work in 1 shift during the normal day. Thursday is maintenance day, when
no production takes place. In the whole process of producing the bakarwadis, strict measures
are taken to ensure hygiene and cleanliness.