A PROJECT REPORT

ON
Youth Attraction in Bikano at Bikanervala

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ACKNOWLEDGEMENT

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CERTIFICATE

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EXECUTIVE SUMMARY

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CONTENT

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 1. INTRODUCTION

Bikanervala is a brand of Indian sweets and namkeens (savories). The brand started 115 years ago as a
sweets and namkeen shop called Lalji in Bikaner, Rajasthan. It was established in Delhi almost seven
decades ago. The brand is now a Rs 1,100 crore company with 94 stores including 25 stores abroad.

History:
In 1950 two members of the Lalji family moved to Delhi to explore new avenues for expanding their
traditional business. Initially the Aggarwal brothers set up a stall in Chandni Chowk by the name of Bikaner
Bhujia Bhandar in Paranthe Wali Gali. In the 1960s, they increased their line of products by including more
varieties of traditional sweets and namkeens, and opened several shops as Bikanervala in prominent parts of
Delhi, including Karol Bagh. The present Managing Director of Bikanervala Foods Pvt Ltd, Shyam Sundar
Aggarwal, joined the family business in 1968. Then 16, he had just finished high school. Learning the art of
making sweets from his father. In 1980s, when the western fast-food pizza entered the Indian market,
Aggarwal realized that there was scope to explore more Indian products thus Bikanervala opened several
outlets in various parts of the country. In 1988, to take the brand globally, they launched Bikano to sell
sweets and namkeens in air-tight packaging. In 1995, Bikanervala entered into an exclusive agreement to
produce namkeens for PepsiCo’s brand Lehar, opening a new plant in Faridabad, Haryana.
While Bikanervala’s packaged food products, including sweets and namkeens, are sold under the Bikano
brand name, the company has opened Bikano Chat Cafes (2003) which are quick service restaurants
serving fast food with minimal table service. The Bikanervala and Angan restaurants serve traditional
Indian snacks, sweets and namkeens. Bikanervala has also launched a boutique hotel at Banjara
Hills in Hyderabad.

VISION
To savour and share the century old culinary heritage of
Bikanervala with ultimate taste and relishing freshness and
ensuring superior customer experience by providing highest standa

BRAND VISION
Bikanervala thrive for serving quality food thats our passion and this spirit to provide Quality Products

to the honoured customer has given us a cutting edge to predominate over our all challengers across the

world and the traditional Indian Sweet maker has transformed into a full fledged processing food

industry and taking its wares beyond the domestic frontiers to the Entire World.

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Outlets/Manufacturing Units:
In India the company has 42 outlets in Delhi NCR while it has as many as 12 outlets in Dubai and 7 in
Nepal. Bikanervala is also present in New Zealand and Singapore and the US (two outlets each).
Manufacturing is in Delhi, NOIDA (Uttar Pradesh), Faridabad and Rai (in Haryana).

Exports:
Bikano products are exported to nearly 30 countries including Nepal, Pakistan, US, Canada, UK, Australia,
New Zealand, UAE, Qatar, Kuwait, Oman, Saudi Arabia, Italy, Spain, the Netherlands, Denmark, Norway,
Sweden, South Korea, Thailand, Hong Kong, the Philippines and Singapore and South Africa.

Brands:
 Bikanervala:
Bikanervala is one of India's most prominent families in the business of traditional hospitality
products like Sweets and Namkeens. Our forefathers devoted their lifetime in developing exclusive
recipes which are now our proud family secrets. To this wealth of inherited knowledge our new
generation has now added another dimension - Modern Technology. Today, BIKANERVALA
FOODS PVT. LTD. is an ISO 9001:2000, HACCP and SQF 2000cm certified company with four
modern manufacturing units in the National Capital Region and a chain of 101 outlets in India and
abroad, serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and Fast food
along with a vast variety of traditional Indian sweets and snacks.
The traditional Indian sweet shop cum restaurant is an experience in itself. Here you can find the
pleasure & warmth of traditional Indian Sweets, Namkeens, Chaat & Snacks and 100% pure
Vegetarian multi cuisine restaurant which is served & delivered with passion and celebration.
Bikanervala’s concept always has been to innovate and yet maintain the original flavour of
traditional Indian food with primary focus on quality, hygiene and affordability.
Customer satisfaction is like a religion at Bikanervala and that is why we have been able to keep our
century old tradition alive. Bikanervala showrooms are located in India, Nepal, UAE & New
Zealand.

 Bikano:
Bikano is our international brand of packaged Sweets, Namkeens, Papad and Sherbets, manufactured
to the world standards of hygiene and quality. Bikano’s packaged products have always been a big
hit with customers in both India and abroad.
Their food products like namkeens, cookies and syrups have made it the most preferred in between
meal snack all over the world.
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 Bikano’s concept of constant innovation through the use of modern technology for packaging retains
its original flavour for maximum time period. With this vast variety of finest packaged products one
can always ready to celebrate a sweet moment, any time , any where. Bikano products are available
in Bikanervala & Bikano Chat Cafe showrooms and in leading super markets and retail stores in
India & abroad.

 Bikano Chat Café:

Bikano Chat Café is a new age concept of Bikanervala aimed at establishing a strong network in the
corporate and the retail segment.
It is a chain of fast food restaurants and Tuck Shops serving traditional Indian Chat, Combo
Meals, Burger, Pizza and Snacks in a modern hygienic enviornment. Their main focus has been
to provide exquisitely packaged traditional food at an affordable price to wherever their
customer groups are located, be it corporate houses, malls or even exhibition stalls.

 Angan:
Angan operated by Pashupati Foods has been engaged in sweets and snacks endeavour since past 20
years and therefore, all preparations are accomplished in accordance with their strict quality control
and with no compromise. Established in the year 1992, Angan is a traditional sweet store, which has
a strong hold over the sweet market in Nepal today. Under the supervision of M/s Bikanervala Foods
Pvt Ltd, New Delhi India, (A Leading Manufactures of Indian Traditional Sweets and Namkeen
Having More than 59 Outlets in India and Out of India) Angan continues to improve in its every
single endeavour, achieving new heights of success with every new preparation.
Angan is the best place in Nepal for all sweet lovers from world over to look for. The store offers a
whole range of traditional sumptuous sweets including Laddus, Khoya Items, Dry Fruit Sweets,
Bengali Sweets and many more such sweets. Today, Angan sweets are popular in Nepal due to its
taste, high quality and extensive variety. We preserve the highest quality and pledge to bring to you
the authentic exquisite taste of India. We prepare special sweets to suit all your needs for any
occasions such as engagements, weddings, anniversaries, birthdays and get together. We utilize the
finest and the freshest ingredients to achieve the wholesome, rich and delicious taste of appetizing
sweets from various regions. We emphasize on hygiene in our preparation process. Every step of our
manufacturing process is well supervised to ensure that the customers receive the right taste and right
quality sweets.

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Products:
1. Namkeens

2.Snacks

3.Sweets

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4. Maida items

5. Papad

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6. Syrup

7. Cookies

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8. Winter Delights

9. Gift packs

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  National Business

Bikano has always been a name to reckon with for its traditional Indian snacks like namkeens, sweets,

cookies and sherbets. With the advent of modern technology of packaging, its products reached far and

wide across India and became an instantly popular. There is a stringent control on quality of each and

every product that goes out of its factory, which is why it has been awarded ISO 9001: 2000 by UL

India Ltd.

Also, it is one of the very first packaged food export house registered with the government of

India and it is one of the largest in its sector.

The snacks and savouries are packed in convenient sizes and can be brought at affordable rates.

Moreover, there are special gift packs, with assorted range of sweets and namkeens for festivals and

occasions that makes Bikano a perfect gift item .

Its large distributor network across India ensures that the products reach every nook and corner.

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  International Business

Traditionally, Bikano has always been well known for its exquisite Indian snacks the world over. And it

has been growing at an amazing 200% since past 2 years which is a testament of its demand in the

foreign countries. USA, Canada , UK , Germany , Australia , Singapore and Middle-East are few

countries where their products are in high demand.

Highest standards of quality are employed both during the production of their snacks and

savories. It is because of this reason, they have been awarded ISO 9001: 2000 by UL India Ltd. Bikano

is also a HACCP and SQF 2000 CM certified organization by SGS India Ltd. The quality standards are

in line with the requirements of FDA according to Australian and New Zealand regulations. Bikano also

has a large distributor network across the world, which ensures its products get a wide reach.

OBJECTIVES OF THE RESEARCH

As per the requirement of the project questionnaires established direct contact with
the respondents for the purpose of my study, where the respondents were customers.

Following are the objectives of the research:-

● To analyse the how Bikano attract the Youth towards their products.

●To analyse the consumer buying behaviour in Bikano.

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 LITERATURE REVIEW
After China, India is the second largest food producer in the world with the potential of being the

number one in the future. The recent surprising rise in the packaged and processed foods demands noted

mainly in the metropolises, are due to a variety of reasons. The metropolises are the biggest customer of

packaged food. This can be attributed to the drastic change in the lifestyle of the customers of packaged

food in the metros. Prevalence of nuclear families, working parents, bachelors refusing to eat out in the,

who are mostly engaged in time pressured jobs hardly have the time and expertise needed to cook a

conventional meal, which has affected their food habits in a major way. Packaged food is a smart

solution which saves both the time and rigors of cooking a conventional meal. Increasing health

awareness amongst the customers also makes packaged food a ready preference since packaged food

contains ingredients such as herbs, vitamins, minerals, pro-biotic and other essential nutrients.

Consumer buying behaviour

Customer decision-making can be defined as a mental orientation characterizing a customer’s approach

to making choice. Intention to purchase depends on the degree to which customers expect the product to
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satisfy them, when they consume it. In this project we are considered to find out the customer behaviour

towards the brand of Bikano. By analyzing the customer behaviour towards brand, preference to

packaged product through questionnaire asking for the awareness towards brands, loyalty to the brand,

major influencers, and also about the ease of purchase.

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 RESEARCH METHODOLOGY

This section indicates what to be researched and analysed. It also shows which method is to be adopted for
the research methodology.

RESEARCH OBJECTIVES.

● To analyse the how Bikano attract the Youth towards their products.

●To analyse the consumer buying behaviour in Bikano.

DATA COLLECTION METHOD.

Primary Data.
The Primary data was collected by means of a survey. Questionnaires were prepared and
customers were approached to fill up the questionnaires. The questionnaire contains 11
questions which reflect on the type and quality of services provided by the Bikano to the
customers. The filled up information was later analysed to obtain the required interpretation and
the findings.

Secondary Data.
It is collected to add the value to the primary data. This may be used to collect necessary data
and records by different websites, magazines. Journals etc.

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 ● Sample Media.
Questionnaire in the form of Google forms.

● Sampling Methods.
◦ sampling

● Sample size- 50+

DATA ANALYSIS

The objective of the research were studied with respect to a consumer behaviour in
Bikano. In this research is all about to know consumer needs and from which factor they
attract to the Bikano .
In the survey the respondents were asked the following questions which helped to
know about the consumer behaviour.

Q. Which brands are you familiar with?

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ANALYSIS:- It was found out from the survey that people were very much aware of
Bikano, Haldiram’s, Lehar where as they were not so much aware of Nathu’s. So, Bikano is
already giving a good competition to major brands like Haldiram’s and Lehar and also has a
lot of scope in the market.

Q. Do you consume Bikano products?

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ANALYSIS:-
It was found out from the survey that 88% people consumed Bikano products ,and only 12%
People said that they did not consumed.

Q. Bikano is a ___

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 ANALYSIS:- From the survey it was found that 75% of people responses that BIKANO is a

National level brand which shows that the cuisines of great indian taste processed by Bikanervala Food

Pvt. Ltd. attracts customers.

Q. According to you Bikano is maker of___

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ANALYSIS:- From the survey it was found that Bikano is a maker of all of the above i.e.,
Namkeens, Fresh sweets, Papads, Snacks which shows the customer awareness towards the
Bikano products.

Q. Place of purchase _

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ANALYSIS:- From the survey it was found out that 45% of people purchase Bikano products from

Supermarkets rather than any Retail or departmental store.

Q. Frequency of purchase __

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 ANALYSIS:- From the survey it was found out that 45% of people purchase Bikano

products Monthly. It shows that people mostly like to buy Bikano products Monthly and

ocassionally

Q. Factors influencing to prefer Bikano Products.

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ANALYSIS:- From the survey it was found that Quality and price are the main factors
influencing customers to prefer Bikano products which shows that the cuisiness and great
indian taste of Bikano products have achieved their best level in market place. It is also
considered to be the brand image and Quantity of Bikano is very good.

Q. Customer Satisfaction Level.

1. Taste.

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ANALYSIS: From the survey it was found that customers is satisfied with the Taste of
Bikano Products.
2.Flavour.

ANALYSIS: From the survey it was found that customers is satisfied with the Flavour
of Bikano Products.

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 3.Quality of Food

ANALYSIS: From the survey it was found that customers is satisfied with the Quality
of Bikano Products.
4.Quantity

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 ANALYSIS: From the survey it was found that customers is neither satisfied nor
dissatisfied of Quantity of Bikano Products.

5.Price

ANALYSIS: From the survey it was found that customers is neither satisfied nor
dissatisfied of price of Bikano Products.
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Q. How did you get to know of Bikano products?

ANALYSIS:- From the survey it was found out that 39% people are aware of product through

Word to mouth which is maximum among all other sources. So marketing people in industry should knew
about all aspects tools for other sources also like TV advertisement, street banner, etc.

Q. Would you recommend brand BIKANO to someone in future?

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ANALYSIS:- From the survey it was found that maximum number of consumer will
suggest Bikano products to others.

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