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Industry Shampoo
Industry Shampoo
Industry Shampoo
20.11.02
Category : FMCG
Product : Shampoo
This Presentation Covers
• What is FMCG ?
• Characteristics of FMCG products
• Hair Care Category in India
• Types of Shampoos
• Hair Care Facts
• Market Size
• Awareness
• Shampoo usage details
• Penetration details
• Growth in this industry
• Evolution of shampoo as a product
• The top brands
• Ad Spends, and brands on the net
What is FMCG ?
FMCG refers to consumer non-durable
goods required for daily or frequent
use. Typically, a consumer buys these
goods at least once a month.
FMCG Products
• Detergents
• Toilet soaps
• Toothpaste
• Shampoos
• Creams
• Powders
• Food products
• Confectioneries
• Beverages
• Cigarettes
Typical Characteristics of FMCG
products
• Individual products are of small value. But, all FMCG products
put together account for a significant part of the consumer’s
budget
• The consumer keeps limited inventory of these products and
prefers to purchase them frequently, as and when required
• Many of these products are perishable
• The consumer spends little time on the purchase decision.
Rarely does he / she look for technical specifications ( in contrast
to industrial goods )
• Brand loyalties or recommendations of reliable retailer / dealer
drive purchase decision
• Trial of a new product i.e brand switching is often induced by
heavy advertisement, recommendations of the retailer or
neighbors / friends.
Typical Characteristics of FMCG
products…contd.
• These products cater to necessities, comforts as well as
luxuries
• They meet the demands of the entire cross section of
population
• Price and income elasticity of demand varies across products
and consumers
Hair Care Category in India
• There are 5 main products
• Hair Oil
• Shampoo / Conditioners
• Styling products
• Herbal Remedies
• Hair Dyes / colors
Shampoos
Did you know, that the word Shampoo is derived
from the Hindi word “Champi”.