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  • Analysis of Consumer Behaviour in Wealth Management

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    This document outlines a study to analyze consumer behavior in wealth management. The study will conduct primary research on risk factors among middle-income groups in a tier 2 city. The objectives are to: 1) identify current wealth management options considered by the sample population, 2) identify factors for choosing options, and 3) conduct detailed research into a key decision factor like risk.

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    This document outlines a study to analyze consumer behavior in wealth management. The study will conduct primary research on risk factors among middle-income groups in a tier 2 city. The objectives are to: 1) identify current wealth management options considered by the sample population, 2) identify factors for choosing options, and 3) conduct detailed research into a key decision factor like risk.

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    3 views1 page

    Analysis of Consumer Behaviour in Wealth Management

    Uploaded by

    tnaju1984
    This document outlines a study to analyze consumer behavior in wealth management. The study will conduct primary research on risk factors among middle-income groups in a tier 2 city. The objectives are to: 1) identify current wealth management options considered by the sample population, 2) identify factors for choosing options, and 3) conduct detailed research into a key decision factor like risk.

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    c

    Analysis of Consumer behaviour in Wealth Management

    Problem Study ±

    The study intends to conduct a primary research about aspects related to risk factors in wealth
    management. The study would be conducted among the middle income groups in a tier 2 city
    which would be our sample population.

    Objectives ±
    1)c Identify the present wealth management options that are considered be the sample
    population.
    2)c Identify the factors considered by the sample population for choosing the wealth
    management options identified.
    3)c Conduct a detailed study into one of the key factors determining the wealth
    management decisions, for example risk.

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