ABSTRACT

PURPOSE
The purpose of this paper is to understand

OBJECTIVES

TO KNOW THE STUDENTS PERCEPTION OF CSR

TO UNDERSTAND THE STUDENTS ATTITUDE TOWARDS CSR
STUDENTS CHOICE OF CAREER IN ORGANISATIONS

Engaging management students in CSR activities by Corporate

- awareness
- project, internship
- ethical citizenship
- individual social responsibility
- implementation of csr in the organization he is going to work with
- csr initiative in his own company
- innovative csr practices
- collaborative csr practices
- management skills development, concept implementation – leadership, motivation
- understanding and appreciating the connectivity between sustainability and
business
- rethinking existing curriculum in csr
- critical thinking skills
- environment perspective
- social entrepreneurship
- attitude change
- family culture, values, bondage
- global impact on local business
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